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Optimizely REVIEW

Marketing Software

9 user reviews
USER SATISFACTION 100%
OUR SCORE 9.0

What is Optimizely?

Optimizely is a system that gives you that opportunity to create and personalize your business website, and streamline users’ experience to boost your good reputation.  

When it comes to online marketing, it’s all about efficient customer service. If you can optimize your website according to what your customers like, you are in for some serious business. 

Having served more than 6,000 diverse companies, Optimizely provides simple to use platforms for a wide range of businesses. Any business big or small can make the best of the services to enhance their customer’s digital experience on their website, as the platform is priced per quote, and offers separate packages for every user.

Since customer behaviors keep changing all the time, Optimizely enables you to track down these subtle and abrupt changes and therefore, you can design your platforms in a much more interactive and efficient manner. With some great services available, no wonder this product has created more than 30 billion optimized experiences for its customers.

Overview of Optimizely Benefits

Optimizely allows you to make the most of your current marketing strategy. It help[s track down user experiences on the website through its efficient analytics. This particularly helps you to determine what’s good and what’s bad for your website. You can reduce the bounce rate, drive more traffic, increase on-site time and much more. This will help you build better relations with your customers, and deliver the type of service they would remember. 

If you arrange webinars for your customers, Optimizely will do that for you too. It will help you bring out you’re A-Game helping you develop some crucial webinars traits. This will definitely help you stay ahead of your competitors, and add a personal vibe to your well-organized marketing campaigns.

Customers these days want more. They like having a personalized layout of their own. Optimizely will help you give it to them. If each and every customer of yours gets what they want, they will be in for longer commitments and your business is all set to reach new heights. It helps you address almost any type of audience whether they might be mobile users, PC users etc. There’s something for everyone.

A testing kit is available for new users to help familiarize with the features and different specifications.  A free trial experience of this product can help you analyze whether or not it’s the product you want for your company. Having served some of the top brands in different industries, it’s quite unlikely that you won’t like the services.

Overview of Optimizely Features

  • Predictive Analytics
  • Recommended Audience segments
  • Behavioral Audience Targeting
  • Simple Visual Editing
  • Mobile Web Compatible
  • Developer Tools
  • Customizable platforms
  • Multivariate Testing
  • Multipage testing
  • Campaign management
  • Efficient enterprise grade security
  • Multi-domain support

Optimizely Position In Our Categories

Position of Optimizely in our main categories:

5

Optimizely is one of the top 5 Conversion Rate Optimization Software products

50

Optimizely is one of the top 50 Marketing Software products

5

Optimizely is one of the top 5
Conversion Rate Optimization Software products

50

Optimizely is one of the top 50
Marketing Software products


Optimizely is also listed in the following subcategories:

Category:Position:Category:Position:
Content Marketing Software#4 Demand Generation Software#6
Marketing Automation Software#17 Search Marketing Software#8
Category:Position:
Content Marketing Software#4
Demand Generation Software#6
Marketing Automation Software#17
Search Marketing Software#8

It is crucial to realize that hardly any app in the Content Marketing Software category is a perfect solution able to meet all the needs of all business types, sizes and industries. It may be a good idea to read a few Optimizely reviews first as certain services may perform well just in a really narrow set of applications or be designed with a very specific industry in mind. Others can function with a goal of being easy and intuitive and consequently lack complicated features welcomed by more experienced users. You can also come across solutions that support a broad group of customers and offer a rich feature base, but that frequently comes at a higher price of such a solution. Make sure you're aware of your needs so that you buy a service that has all the features you search for.

How Much Does Optimizely Cost?

Optimizely Pricing Plans:

Optimizely is available in three different SMB and enterprise pricing plans, each of them tailored to the needs of the specific user. Please contact the company for more details, or make use of their 30-days free trial to examine the main features:

Standard Plan – basic A/B testing for startups and small companies

  • Multivariate Testing
  • Analytics and heat map integrations
  • Audience Targeting (Basic)
  • A/B Testing

Professional Plan – for growing businesses

  • Standard plan features
  • Result segmentation
  • Roles and permissions (User based)
  • Report Annotations
  • Funnel Testing

Premium Plan – for enterprise-grade users

  • Time of Day targeting
  • IP Targeting
  • Limitless Collaborators
  • Geo-targeting
  • Security controls
  • Third party targeting

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Optimizely reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Optimizely. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

27

NEGATIVE SOCIAL MENTIONS

0

Video

Technical details

Devices Supported
  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • USA
  • UK
  • Canada
  • International
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE NO.

Optimizely User Reviews

What are Optimizely pricing details?

Optimizely Pricing Plans:

Optimizely is available in three different SMB and enterprise pricing plans, each of them tailored to the needs of the specific user. Please contact the company for more details, or make use of their 30-days free trial to examine the main features:

Standard Plan – basic A/B testing for startups and small companies

  • Multivariate Testing
  • Analytics and heat map integrations
  • Audience Targeting (Basic)
  • A/B Testing

Professional Plan – for growing businesses

  • Standard plan features
  • Result segmentation
  • Roles and permissions (User based)
  • Report Annotations
  • Funnel Testing

Premium Plan – for enterprise-grade users

  • Time of Day targeting
  • IP Targeting
  • Limitless Collaborators
  • Geo-targeting
  • Security controls
  • Third party targeting

What integrations are available for Optimizely?

Optimizely integrates with the following business systems and applications:

  • Clicktale
  • Qualaroo
  • CrazyEgg
  • Mixpanel
  • Google Analytics
  • Google AdWords
  • Lotame
  • Krux
  • KISSmetrics
  • BlueKai
  • Demandbase
  • Gigya
  • wywy
  • Lytics
  • Tealium AudienceStream
  • Skymosity
  • Woopra

User reviews


User reviews in total: 9

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The most favorable review

Tara

3 months ago


Pros:
I have been using Optimizely for years for different sites, and I can say that provides easy integrations. Also, it is very easy to set up even for beginners and even more advanced users are able to set up some complex experiments and tasks. The dashboard allows monitoring performances. Its support team is always helpful and responsive to every question you might have.

Cons:
Its experiments can cause bugs on a page or site but the thing that I don’t like is that the debugging tools are only available for paid users/enterprise only.

The least favorable review

Kim

3 months ago


Pros:
The team at Optimizely has made huge efforts so they could make its interface as intuitive as possible. It has easy to follow and clean layout, and options that are linked with Account, Project, Experiment and Variation levels, all these make easy to pick up and master. I like how Optimizely makes testing simple and easy, it doesn’t matter how big the client is, I can use the test to do all the work.

Cons:
Some require programming work that is not for beginners. It can take some time to figure out what needs to be done even though Optimizely has documentations and links to its Optiverse. They could implement some kind of guide or steps e.g. How to add revenue tracking: Step1-do this, Step2; Step3… etc.

Published 3 months ago
Verified
user
I have been using Optimizely for years for different sites, and I can say that provides easy integrations. Also, it is very easy to set up even for beginners and even...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
The team at Optimizely has made huge efforts so they could make its interface as intuitive as possible. It has easy to follow and clean layout, and options that are...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
Its UI is simple and easy to set up, I am able to set tasks to my employees who are not in technical departments and they can use it for testing whatever they want and...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
The Optimizely team was very helpful when we started implementing it on mobile in both iOS and Android. They helped us to better understand the product and to use all its...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
Optimizely is extremely great when it comes to A/B testing, and they always improve the product and add more and more functionality. I love the reporting pages, it is...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
Optimizely offers easy editor and platform performance, helpful account managers, and high-quality quadrant software. It provides great support team and they are always...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
There are lot of things that I love about Optimizely, such as: easy to use and user-friendly platform, it can be used even by non-developers, I can easily manage my...



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
Optimizely is simple yet powerful software, you are able to use simple tests or you can ask for more advanced tests or you are able to write your custom code. This...



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
We have advancing various elements on our sites by design and individual department preference. We use Optimizely to access data and create decisions so we can change...



What do you think about this review? Great Poor

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