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Optimizely Review

Optimizely
Our score: 9.0 User satisfaction: 100%

What is Optimizely?

Optimizely is a system that gives you that opportunity to create and personalize your business website, and streamline users’ experience to boost your good reputation.  

When it comes to online marketing, it’s all about efficient customer service. If you can optimize your website according to what your customers like, you are in for some serious business. 

Having served more than 6,000 diverse companies, Optimizely provides simple to use platforms for a wide range of businesses. Any business big or small can make the best of the services to enhance their customer’s digital experience on their website, as the platform is priced per quote, and offers separate packages for every user.

Since customer behaviors keep changing all the time, Optimizely enables you to track down these subtle and abrupt changes and therefore, you can design your platforms in a much more interactive and efficient manner. With some great services available, no wonder this product has created more than 30 billion optimized experiences for its customers.

Overview of Optimizely Benefits

Optimizely allows you to make the most of your current marketing strategy. It help[s track down user experiences on the website through its efficient analytics. This particularly helps you to determine what’s good and what’s bad for your website. You can reduce the bounce rate, drive more traffic, increase on-site time and much more. This will help you build better relations with your customers, and deliver the type of service they would remember. 

If you arrange webinars for your customers, Optimizely will do that for you too. It will help you bring out you’re A-Game helping you develop some crucial webinars traits. This will definitely help you stay ahead of your competitors, and add a personal vibe to your well-organized marketing campaigns.

Customers these days want more. They like having a personalized layout of their own. Optimizely will help you give it to them. If each and every customer of yours gets what they want, they will be in for longer commitments and your business is all set to reach new heights. It helps you address almost any type of audience whether they might be mobile users, PC users etc. There’s something for everyone.

A testing kit is available for new users to help familiarize with the features and different specifications.  A free trial experience of this product can help you analyze whether or not it’s the product you want for your company. Having served some of the top brands in different industries, it’s quite unlikely that you won’t like the services.

Overview of Optimizely Features

  • Predictive Analytics
  • Recommended Audience segments
  • Behavioral Audience Targeting
  • Simple Visual Editing
  • Mobile Web Compatible
  • Developer Tools
  • Customizable platforms
  • Multivariate Testing
  • Multipage testing
  • Campaign management
  • Efficient enterprise grade security
  • Multi-domain support

Optimizely Position In Our Categories

Bearing in mind businesses have their own business-related requirements, it is only wise they avoid adopting a one-size-fits-all, ”best” business program. Regardless, it would be difficult to try to come across such an app even among popular software products.
The right thing to do is to take note of the several essential factors which require investigation such as major features, price terms, technical skill aptitude of staff members, organizational size, etc. Next, you must perform the research through and through. Go over these Optimizely evaluations and explore the other applications in your shortlist more closely. Such all-encompassing research ensures you stay away from unsuitable applications and buy the one that delivers all the aspects you require business requires in sustaining growth.

Position of Optimizely in our main categories:

TOP 5

Optimizely is one of the top 5 Conversion Rate Optimization Software products

TOP 50

Optimizely is one of the 50 Marketing Software products

Optimizely is also listed in the following subcategories:

Since each company has specific business needs, it is advisable for them to abstain from seeking a one-size-fits-all perfect software application. Needless to say, it would be futile to try to find such an app even among widely used software platforms. The intelligent thing to do would be to catalog the various essential aspects that require consideration such as key features, finances, skill levels of staff members, company size etc. Then, you should do your groundwork thoroughly. Read some Optimizely Marketing Software reviews and investigate each of the other apps in your shortlist in detail. Such comprehensive research can ensure you reject ill-fitting platforms and choose the system that provides all the features you need for business success.

How Much Does Optimizely Cost?

Optimizely Pricing Plans:

Free Trial

Standard

By quote

Business

By quote

Enterprise

By quote

Optimizely is available in three different SMB and enterprise pricing plans, each of them tailored to the specific needs of the user. Here are the plans to choose from:

Standard

  • A/B testing
  • Analytics integration
  • Multi-page experimentation
  • Platform security and compliance
  • Stats Engine
  • Visual editor

Business

  • All Standard features
  • Additional roles and permissions
  • Advanced targeting options
  • Extensions
  • Mutually exclusive experiments
  • Program management

Enterprise

  • All Business features
  • Advanced program management
  • Behavioral targeting
  • Personalized campaigns
  • Product and content recommendations
  • Third-party audiences

User Satisfaction

Positive Social Media Mentions 27
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Optimizely reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Optimizely. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Optimizely Comparisons

Optimizely user reviews

Optimizely has great platform for testing

Read full review >
Louis
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.09.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

Great solution for Conversion rate optimization

Read full review >
Tara
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.09.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

Amazing product and perfect solution to scale up the optimization program

Read full review >
Heather
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.09.2018 Company Size: More than 100 Employees Industry: Internet

Wonderful product and very helpful support team

Read full review >
Irene
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.03.2018 Company Size: 11-50 Employees Industry: Financial Services

Simple way to start split testing

Read full review >
Owen
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.02.2018 Company Size: 1-10 Employees Industry: Entertainment

What are Optimizely pricing details?

Optimizely Pricing Plans:

Free Trial

Standard

By quote

Business

By quote

Enterprise

By quote

Optimizely is available in three different SMB and enterprise pricing plans, each of them tailored to the specific needs of the user. Here are the plans to choose from:

Standard

  • A/B testing
  • Analytics integration
  • Multi-page experimentation
  • Platform security and compliance
  • Stats Engine
  • Visual editor

Business

  • All Standard features
  • Additional roles and permissions
  • Advanced targeting options
  • Extensions
  • Mutually exclusive experiments
  • Program management

Enterprise

  • All Business features
  • Advanced program management
  • Behavioral targeting
  • Personalized campaigns
  • Product and content recommendations
  • Third-party audiences

What integrations are available for Optimizely?

Optimizely integrates with the following business systems and applications:

  • Clicktale
  • Qualaroo
  • CrazyEgg
  • Mixpanel
  • Google Analytics
  • Google AdWords
  • Lotame
  • Krux
  • KISSmetrics
  • BlueKai
  • Demandbase
  • Gigya
  • wywy
  • Lytics
  • Tealium AudienceStream
  • Skymosity
  • Woopra

Optimizely average rating:

Average score
5/5 (9 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Irene

PROS: The Optimizely team was very helpful when we started implementing it on mobile in both iOS and Android. They helped us to better understand the product and to use all its potential, they are really passionate for helping us to get the most out of the product. The support team is available on an e-mail, support request, forum post and even on the phone. Something that I like is that they always ask for feedback, they really want to meet their clients’ needs. The multivariate testing and statistical analysis are very simple and easy to use. You are able to see how the experiments are going so you can focus more on important things. If you have some issues on how to use the platform, they offer lot of sources to help you understand every piece of the platform.

CONS: I’d like to export more data and integrate it with a data warehouse so we can run our own analytics. Sometimes we don’t know exactly how long an experiment will need to run so we wish to integrate directly into the experiment. I feel like they have made the process very simple to set up and start running without proper constructs on what we are testing and what experiments we should be running. Also, it doesn’t mean if there are results on testing a button in an early stage of the funnel that the end conversion is going to be changed.

Reviewed 2 years ago

Read full review >

The least favorable review

Elsie

PROS: Optimizely is extremely great when it comes to A/B testing, and they always improve the product and add more and more functionality. I love the reporting pages, it is difficult to calculate correctly the tests on revenue. But, optimizely has made lot of changes and updates to the statistics engine and it is doing great job for providing complicated data in simpler way. Personalization looks promising and I believe this will be great option based on the quality of the core product and A/b testing.

CONS: They could make the test results more transparent, and we don’t need to see those complex calculations that come from statistics engine. While the number is changing over time the fluctuations doesn’t have intuitive sense. This is makes difficult to manage the test results.

Reviewed 2 years ago

Read full review >

More reviews from 9 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Optimizely has great platform for testing

Read full review >
Louis
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.09.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: We have advancing various elements on our sites by design and individual department preference. We use Optimizely to access data and create decisions so we can change designs based on analyses. It is very flexible for constructing new products and to deploy them without putting weight on our developers. It offers fast development with CSS components, transparent results that we can share with other departments. I have to say that the user interface is very intuitive and offers free online documentation.

CONS: We have some problems with Advanced code on JavaScript frameworks. Also, the customer service via phone is not transparent. The other thing that I don’t like is that the experiments can take more time to load and previewing is not accurate because of the slow caching issues.

What do you think about this review? Great Poor

Great solution for Conversion rate optimization

Read full review >
Tara
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.09.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: I have been using Optimizely for years for different sites, and I can say that provides easy integrations. Also, it is very easy to set up even for beginners and even more advanced users are able to set up some complex experiments and tasks. The dashboard allows monitoring performances. Its support team is always helpful and responsive to every question you might have.

CONS: Its experiments can cause bugs on a page or site but the thing that I don’t like is that the debugging tools are only available for paid users/enterprise only.

What do you think about this review? Great Poor

Amazing product and perfect solution to scale up the optimization program

Read full review >
Heather
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.09.2018 Company Size: More than 100 Employees Industry: Internet

PROS: There are lot of things that I love about Optimizely, such as: easy to use and user-friendly platform, it can be used even by non-developers, I can easily manage my experiments and to turn them on/off, the dashboard is extremely intuitive. Great options for user targeting, traffic allocation, etc. It provides reliable analytics tools, I am able to double my testing velocity, I’m even using it for creating promotion campaigns. It has amazing team, they are very helpful and responsive, and they quickly fix the bugs.

CONS: The software and the dashboards can be slow and take some time to load. To be honest, I don’t use this product for big tests, we use our own internal tool for complex tests.

What do you think about this review? Great Poor

Wonderful product and very helpful support team

Read full review >
Irene
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.03.2018 Company Size: 11-50 Employees Industry: Financial Services

PROS: The Optimizely team was very helpful when we started implementing it on mobile in both iOS and Android. They helped us to better understand the product and to use all its potential, they are really passionate for helping us to get the most out of the product. The support team is available on an e-mail, support request, forum post and even on the phone. Something that I like is that they always ask for feedback, they really want to meet their clients’ needs. The multivariate testing and statistical analysis are very simple and easy to use. You are able to see how the experiments are going so you can focus more on important things. If you have some issues on how to use the platform, they offer lot of sources to help you understand every piece of the platform.

CONS: I’d like to export more data and integrate it with a data warehouse so we can run our own analytics. Sometimes we don’t know exactly how long an experiment will need to run so we wish to integrate directly into the experiment. I feel like they have made the process very simple to set up and start running without proper constructs on what we are testing and what experiments we should be running. Also, it doesn’t mean if there are results on testing a button in an early stage of the funnel that the end conversion is going to be changed.

What do you think about this review? Great Poor

Simple way to start split testing

Read full review >
Owen
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.02.2018 Company Size: 1-10 Employees Industry: Entertainment

PROS: Its UI is simple and easy to set up, I am able to set tasks to my employees who are not in technical departments and they can use it for testing whatever they want and need. We use optimizations with thousands of weekly hits and the optimizers make huge difference to how fast we are able to improve our funnel. Optimizely provides us with measurable results so we can make big swings when it comes to our conversions.

CONS: We had to find an engineer for creating the integration, but it was fast. I wish they could make the UI more clear when it comes to results so we can better see which test have won and how to make some changes.

What do you think about this review? Great Poor

Powerful testing tool

Read full review >
Kim
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.02.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: The team at Optimizely has made huge efforts so they could make its interface as intuitive as possible. It has easy to follow and clean layout, and options that are linked with Account, Project, Experiment and Variation levels, all these make easy to pick up and master. I like how Optimizely makes testing simple and easy, it doesn’t matter how big the client is, I can use the test to do all the work.

CONS: Some require programming work that is not for beginners. It can take some time to figure out what needs to be done even though Optimizely has documentations and links to its Optiverse. They could implement some kind of guide or steps e.g. How to add revenue tracking: Step1-do this, Step2; Step3… etc.

What do you think about this review? Great Poor

Tests are done in a few minutes

Read full review >
Elsie
4/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.01.2018 Company Size: 11-50 Employees Industry: Internet

PROS: Optimizely is extremely great when it comes to A/B testing, and they always improve the product and add more and more functionality. I love the reporting pages, it is difficult to calculate correctly the tests on revenue. But, optimizely has made lot of changes and updates to the statistics engine and it is doing great job for providing complicated data in simpler way. Personalization looks promising and I believe this will be great option based on the quality of the core product and A/b testing.

CONS: They could make the test results more transparent, and we don’t need to see those complex calculations that come from statistics engine. While the number is changing over time the fluctuations doesn’t have intuitive sense. This is makes difficult to manage the test results.

What do you think about this review? Great Poor

Powerful tool and great customer support

Read full review >
Dorothy
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.01.2018 Company Size: More than 100 Employees Industry: Consumer Electronics

PROS: Optimizely is simple yet powerful software, you are able to use simple tests or you can ask for more advanced tests or you are able to write your custom code. This platform offers lot of integrations, but what I like best is the community. Whenever I have some issues or question I get support, answers, steps how to use some features, I am able to learn and teach myself so I can be an expert in using this solution. The other good thing is that they always work on their product improvement and they really offer powerful combination of QA, Support and Strategists.

CONS: I don’t have anything to dislike about Optimizely. I just want to see some new features like an option to template default test, and I believe they will make it happen.

What do you think about this review? Great Poor

Powerful solution for A/B testing

Read full review >
Wayne
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.01.2018 Company Size: More than 100 Employees Industry: Telecommunications

PROS: Optimizely offers easy editor and platform performance, helpful account managers, and high-quality quadrant software. It provides great support team and they are always focused on suiting their clients’ needs. The speed of the platform is their priority and we haven’t seen problems in website loading performances. I can say that the product is best in the market.

CONS: Something that I don’t like about Optimizely is that I need to install one browser extension so I can get better performance with the editor. Also, in my opinion they need to update the design of the platform and its visual editor such as dashboards and reports. And I don’t like the fact that we need to use developer editor for each case, we use Microsoft sharepoint APP and javascript objects.

What do you think about this review? Great Poor
Reviewed By Louie Andre
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