Tests are done in a few minutes

What are the best aspects of this product?

Optimizely is extremely great when it comes to A/B testing, and they always improve the product and add more and more functionality. I love the reporting pages, it is difficult to calculate correctly the tests on revenue. But, optimizely has made lot of changes and updates to the statistics engine and it is doing great job for providing complicated data in simpler way. Personalization looks promising and I believe this will be great option based on the quality of the core product and A/b testing.

What aspects are problematic or could work better?

They could make the test results more transparent, and we don’t need to see those complex calculations that come from statistics engine. While the number is changing over time the fluctuations doesn’t have intuitive sense. This is makes difficult to manage the test results.

What specific problems in your company were solved by this product?

We have increased the revenue and conversion rates, we were able to run few big tests win and some few losses. But the winning tests are 100% of visitors and we have begun to contribute to the bottom line, on the other hand the losses tests lead to some follow up tests which end up as winners as well. In addition, Optimizely offers fastest and easiest way to change the content on pages, this is very helpful tool for every department starting from Marketing, Compliance, Dev and QA to Customer Service.

Are you a current user of this product?

Yes