Better in automation of programs

What are the best aspects of this product?

When it comes to segmentation, it portrays the utmost flexibility. You can handle data from any source with ease, which makes it a reliable tool. On top of that, it helps to create unique content, and automated application in your campaigns. The reporting feature allows you to track the performance of campaigns in real time. Responsys offers great customer support to help you get the most out of the tool.

What aspects are problematic or could work better?

Although effective, you will take time in learning all the features the tool has to offer. Some features are advanced and thus buried deep which gives it a learning curve. The response time which utilizes ticketing is not as fast as the previous version of phone support. This has brought about delays when you want help.

What specific problems in your company were solved by this product?

It has managed to create a close relationship between businesses and customers. Through automation and segmentation, you can develop better campaigns that work for the best. It also implements the creation of unique content for your customers.

Are you a current user of this product?

Yes