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Oracle Responsys Review

Oracle Responsys
Our score: 8.0 User satisfaction: 100%

What is Oracle Responsys?

Oracle Responsys is an award-winning email marketing tools and functionalities that help improve conversions, strengthen customer relationships, and dramatically lessen messaging fragmentation. As Oracle Responsys works in tandem with other marketing channels including mobile, web, display and social, it provides users with wider consumer coverage and drives long term value.

With Oracle Responsys, data-driven marketing teams are greatly empowered with the tools to give their users the relevant, engaging experiences cross devices, channels, and lifecycles. Deriving data from disparate sources becomes more useful and helps precisely identify targeted audiences, and then encourage consumers to create their own next experience by engaging them in near real-time.

Overview of Oracle Responsys Benefits

With Oracle Responsys, users don’t just get a power email marketing solution that improves revenue and forge customer relationships – they get a platform that makes orchestrating cross-channel customer experiences easy and effective. The system enables marketers to create personalized and sophisticated cross-channel consumer experience using deeply integrated and top class technologies. With industry-leading insights, marketers are more than capable of realizing business goals.

Oracle Responsys provides innovative tools that are relevant to marketers and supports them with powerful infrastructure as well as unique solutions that result to huge gains and realization of goals.

Overview of Oracle Responsys Features

  • Actionable Profiles
  • Advanced Profile Targeting
  • Email Deliverability
  • Easy Content Development
  • Testing and Optimization
  • Cross-Channel Orchestration
  • Mobile Rich Push
  • Mobile SMS & MMS
  • Mobile Push
  • Mobile In-App Messaging
  • Display Advertising
  • Flexible & IT Free
  • Responsive Design

Oracle Responsys Position In Our Categories

Since businesses have specific business requirements, it is only wise they avoid choosing an all-in-one, ”best” business application. However, it is troublesome to chance on such an app even among sought-after software products. The practicable step to do would be to write the varied key factors that call for a research like major features, budget, skill ability of the employees, company size, etc. Next, you should conduct your research fully. Browse over these Oracle Responsys analyses and explore each of the software programs in your shortlist in detail. Such detailed product investigation ascertains you circumvent unsuitable applications and pay for the system that delivers all the tools your company requires.

Position of Oracle Responsys in our main categories:

TOP 500

Oracle Responsys is one of the top 500 Marketing Software products

Oracle Responsys is also listed in the following subcategories:

Each company has different wants and needs a software that can be personalized for their size, type of employees and buyers, and the particular industry they are in. For these reasons, no software can provide perfect features off-the-shelf. When you try to find a software app, first be sure what you need it for. Read some Oracle Responsys Marketing Software reviews and ask yourself do you want basic tools or do you need advanced tools? Are there any industry-specific functionalities that you are looking for? Obtain the answers to these questions to help your search. There are plenty of aspects that you need to mull over and these include your budget, particular business requirements, your organization size, integration requirements etc. Take your time, use a few free trials, and finally select the platform that provides all that you want to improve your firm competence and productivity.

How Much Does Oracle Responsys Cost?

Oracle Responsys Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Pricing is available by quote only. Contact Oracle Responsys team direclty for more pricing information.

User Satisfaction

Positive Social Media Mentions 124
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Oracle Responsys reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Oracle Responsys. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • On Premise

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Oracle Responsys Comparisons

Oracle Responsys user reviews

Helps you manage all campaigns from a single platform

Read full review >
Shelly
4/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 05.10.2019 Company Size: More than 100 Employees Industry: Marketing and Advertising

Marketing automation made easier

Read full review >
Sherri
4/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 02.10.2019 Company Size: More than 100 Employees Industry: Marketing and Advertising

Easy to collect data from multiple sources

Read full review >
Elsie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 30.09.2019 Company Size: More than 100 Employees Industry: Marketing and Advertising

Increases efficiency in your marketing projects

Read full review >
Bennie
4/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 13.10.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

Better in automation of programs

Read full review >
Arlene
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 24.12.2017 Company Size: More than 100 Employees Industry: Sporting Goods

What are Oracle Responsys pricing details?

Oracle Responsys Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Pricing is available by quote only. Contact Oracle Responsys team direclty for more pricing information.

What integrations are available for Oracle Responsys?

Oracle Responsys offers integration with the following business systems and applications:

  • Magento
  • Windsor Circle
  • Demandware
  • Janrain
  • Truedash
  • Custora
  • Boomtrain
  • Rightnow
  • Tealium
  • Workfront
  • BlueKai

Oracle Responsys average rating:

Average score
4.7/5 (5 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Arlene

PROS: When it comes to segmentation, it portrays the utmost flexibility. You can handle data from any source with ease, which makes it a reliable tool. On top of that, it helps to create unique content, and automated application in your campaigns. The reporting feature allows you to track the performance of campaigns in real time. Responsys offers great customer support to help you get the most out of the tool.

CONS: Although effective, you will take time in learning all the features the tool has to offer. Some features are advanced and thus buried deep which gives it a learning curve. The response time which utilizes ticketing is not as fast as the previous version of phone support. This has brought about delays when you want help.

Reviewed 2 years ago

Read full review >

The least favorable review

Arlene

PROS: When it comes to segmentation, it portrays the utmost flexibility. You can handle data from any source with ease, which makes it a reliable tool. On top of that, it helps to create unique content, and automated application in your campaigns. The reporting feature allows you to track the performance of campaigns in real time. Responsys offers great customer support to help you get the most out of the tool.

CONS: Although effective, you will take time in learning all the features the tool has to offer. Some features are advanced and thus buried deep which gives it a learning curve. The response time which utilizes ticketing is not as fast as the previous version of phone support. This has brought about delays when you want help.

Reviewed 2 years ago

Read full review >

More reviews from 5 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Helps you manage all campaigns from a single platform

Read full review >
Shelly
4/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 05.10.2019 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: The tool empowers you to use customer information to build reliable marketing campaigns. Even if you have robust data or complex campaigns to create, it helps you to manage all that effectively. Whether it is SMS or email marketing, it helps you target your customers through automation and segmentation to bring the desired results.

CONS: It requires maintenance of its windows every month which hinders sending of messages at the time of maintenance. This form of maintenance can interrupt with your marketing campaigns and thus a limitation on your part.

What do you think about this review? Great Poor

Marketing automation made easier

Read full review >
Sherri
4/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 02.10.2019 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: It offers a flexible platform where the user can control it with ease. When you want to create complex programs for your campaigns, it makes things simple. Once everything is set up, you can operate the database without much hustle.

CONS: Although beginners can find the tool effective, it may require an expert in the field to get the most out of it. You will need to train your staff on how to utilize Responsys and understand the advanced features that comes with the robust tool.

What do you think about this review? Great Poor

Easy to collect data from multiple sources

Read full review >
Elsie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 30.09.2019 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: It is flexible and robust in design which adds to its capabilities. This allows you to pull or get data from multiple sources such as CRM and the buying behavior of your customers. You can thus track the progress of your campaigns with the help of this tool. Responsys can also be used by expert marketers as it comes with the SQL capabilities.

CONS: Some of the simple features you would expect to be intuitive for any email marketing tool, Responsys does not have. You have to set them up which can be time consuming and require training. For example, the viewing, and link tracking feature. You have to do it by yourself and thus require a marketer who is an expert in IT. The tool does not track the activities of mobile users on your site when they click on a link or the product.

What do you think about this review? Great Poor

Increases efficiency in your marketing projects

Read full review >
Bennie
4/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 13.10.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: It has a self-service interface that allows our teams to operate the tool at their level. The cross channel capability helps our teams to communicate and work on multiple campaigns from a single platform. The real time reporting feature makes it easy to manage and monitor the email marketing campaigns.

CONS: There are issues with the internal data which results to problems when you want run many automated applications for your campaign. Due to this, you are forced to manually send the email lists instead of automation. If you are dealing with many complicated marketing strategies, then you can experience delays when it comes to integrating them.

What do you think about this review? Great Poor

Better in automation of programs

Read full review >
Arlene
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 24.12.2017 Company Size: More than 100 Employees Industry: Sporting Goods

PROS: When it comes to segmentation, it portrays the utmost flexibility. You can handle data from any source with ease, which makes it a reliable tool. On top of that, it helps to create unique content, and automated application in your campaigns. The reporting feature allows you to track the performance of campaigns in real time. Responsys offers great customer support to help you get the most out of the tool.

CONS: Although effective, you will take time in learning all the features the tool has to offer. Some features are advanced and thus buried deep which gives it a learning curve. The response time which utilizes ticketing is not as fast as the previous version of phone support. This has brought about delays when you want help.

What do you think about this review? Great Poor
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Reviewed By Nestor Gilbert
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