Easy to collect data from multiple sources

What are the best aspects of this product?

It is flexible and robust in design which adds to its capabilities. This allows you to pull or get data from multiple sources such as CRM and the buying behavior of your customers. You can thus track the progress of your campaigns with the help of this tool. Responsys can also be used by expert marketers as it comes with the SQL capabilities.

What aspects are problematic or could work better?

Some of the simple features you would expect to be intuitive for any email marketing tool, Responsys does not have. You have to set them up which can be time consuming and require training. For example, the viewing, and link tracking feature. You have to do it by yourself and thus require a marketer who is an expert in IT. The tool does not track the activities of mobile users on your site when they click on a link or the product.

What specific problems in your company were solved by this product?

It has broadened the marketing strategies by tracking the behavior of customers in terms of browsing and buying behavior. It integrates with CRM and thus you can source data from such platforms with ease. Through personalization and smart targeting, you can track your all the activities in your website and monitor progress.

Are you a current user of this product?

Yes