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User review of Oracle Responsys

Increases efficiency in your marketing projects

- by Bennie

USER SATISFACTION

RECOMMENDATION
7 out of 7
Definitely
COST EFFICENCY
7out of 7
Superb
OVERALL IMPRESSION
4out of 5
very good
EASE OF USE
4out of 5
very good
CUSTOMER SUPPORT
4out of 5
very good

PROS & CONS

What are the best aspects of this product?

It has a self-service interface that allows our teams to operate the tool at their level. The cross channel capability helps our teams to communicate and work on multiple campaigns from a single platform. The real time reporting feature makes it easy to manage and monitor the email marketing campaigns.

What aspects are problematic or could work better?

There are issues with the internal data which results to problems when you want run many automated applications for your campaign. Due to this, you are forced to manually send the email lists instead of automation. If you are dealing with many complicated marketing strategies, then you can experience delays when it comes to integrating them.

What specific problems in your company were solved by this product?

Responsys has made it possible to personalize and enhance communication in marketing campaigns. The proper management of data, the tool brings, allows for ease of automation in your marketing efforts and thus reduces the workload and increase efficiency. You can target a particular market and send automated messages in a specific timeline. You can also connect with your marketing staff on the same platform and discuss on progress of the marketing projects at hand.

Are you a current user of this product?

Yes

USER DETAILS

What is your role with this product?

  • I manage other people who use it

How long have you been using this product?

Less than 1 month

COMPANY DETAILS

What is your company size?

More than 100 Employees

What is your industry?

Marketing and Advertising

USAGE & IMPLEMENTATION

Did your company use a different software before this one?

no

How many people in your company actively use this product?

several employees

PRICING & COSTS

How long is your contract with the vendor?

1 year

FEATURE DETAILS

No information provided by the reviewer.

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