Increases efficiency in your marketing projects

What are the best aspects of this product?

It has a self-service interface that allows our teams to operate the tool at their level. The cross channel capability helps our teams to communicate and work on multiple campaigns from a single platform. The real time reporting feature makes it easy to manage and monitor the email marketing campaigns.

What aspects are problematic or could work better?

There are issues with the internal data which results to problems when you want run many automated applications for your campaign. Due to this, you are forced to manually send the email lists instead of automation. If you are dealing with many complicated marketing strategies, then you can experience delays when it comes to integrating them.

What specific problems in your company were solved by this product?

Responsys has made it possible to personalize and enhance communication in marketing campaigns. The proper management of data, the tool brings, allows for ease of automation in your marketing efforts and thus reduces the workload and increase efficiency. You can target a particular market and send automated messages in a specific timeline. You can also connect with your marketing staff on the same platform and discuss on progress of the marketing projects at hand.

Are you a current user of this product?

Yes