What are the best aspects of this product?
It offers a flexible platform where the user can control it with ease. When you want to create complex programs for your campaigns, it makes things simple. Once everything is set up, you can operate the database without much hustle.
What aspects are problematic or could work better?
Although beginners can find the tool effective, it may require an expert in the field to get the most out of it. You will need to train your staff on how to utilize Responsys and understand the advanced features that comes with the robust tool.
What specific problems in your company were solved by this product?
Marketing automation has become easier as you can set up multiple programs to run in your campaign. It has managed to increase revenue without the need to spend more on ESP and carte set up.
Are you a current user of this product?
What is your role with this product?
How long have you been using this product?
Less than 1 year
What is your company size?
More than 100 Employees
What is your industry?
Marketing and Advertising
Did your company use a different software before this one?
How many people in your company actively use this product?
How long is your contract with the vendor?