Perfion PIM Review

Make Product Data Easier To Manage

One of the noteworthy features offered by Perfion PIM is data management. With Perfion PIM, users will be able to easily access and view whatever product data they need for their business activities and marketing campaigns, manage and optimize such data from a central location to ensure that they are up-to-date and complete, and customize them according to the preferences and needs of their customers and as demanded by each channel.

Hierarchical Management Of Product Data

There is a component included in Perfion PIM’s data management features which permits users to organize product items into different hierarchical groups. Thus, the products items can be arranged based on categories, catalogs, websites, or features. Because of this, they can systematically, cleanly, and accurately associate product data with their product items.

Intuitive Excel-Like Editor And Multiple Data Views

Perfion  PIM is equipped with a built-in editor which interface looks similar to Microsoft Excel. From this editor, all product data related to a specific product can be viewed and modified intuitively. The Excel-like editor shows multiple product item and data views according to the hierarchical groups that have been set up. Product data including digital assets can be edited directly within a single view.

Maintain Up-To-Date And Consistent Data

What’s great about this is that as users edit product data in a single view, all the changes they made to such data will be automatically updated across the other views where the same product data and product item appear. For instance, when they edit a product data in a catalog view, Perfion PIM reflects the changes in the category view of the product data. This way, product information remains consistent and up-to-date regardless of which view or hierarchical group they are edited from and belonged to.

Define Product Features With Data Modeling

Perfion PIM gives product teams and business professionals full control over their product data so they can define and deliver products with clear and detailed features. This capability is optimized by the solution’s data modeling feature. With this feature, they can collect and use various types of data for describing simple or complex product features which include numbers, texts, dates, images, and files. Interestingly, the solution lets them do this quickly even if they don’t have knowledge and skills related to data technology and programming.

An Integrated  DAM System That Automates Versioning

The PIM software solution comes with an integrated DAM or Digital Asset Management system which ensures that all product-associated images and other digital files are readily accessible and reusable whenever they are needed. This DAM system has an automated versioning capability which means users simply need to administer a single version of a digital file and the solution will instantly provide the other versions of it, generating multiple file formats and sizes.

Automated Photo Scaling

With Perfion’s DAM system, photos and images can be automatically scaled according to the marketing channels where they will be published on. For example, if a set of images need to be posted on eCommerce websites, the system will instantly convert the images into file formats that are suitable for those websites so they will look good in the eyes of customers. DPI resolutions and pixel dimensions can also be modified.  

Attach Rich Metadata To Digital Assets

Another feature of the DAM system is the capability to attach metadata to digital files. This capability is very important, as it helps teams provide as many information as they want to describe their digital assets, regulate asset usage, and personalize digital assets which can have an impact on the purchasability of the products they are associated with. In addition, the solution allows users to utilize digital files as metadata which they can incorporate into other digital files.

Simplify Product Lifecycle Management

Perfion PIM is designed to smoothen up product information management as users go through each stage of the product lifecycle. It is a fact that before products are delivered to marketing channels and customers, they need to be evaluated first including all the information and digital assets related to them, a process which is often tedious and challenging. However, with Perfion  PIM, managing the lifecycle of a product is a breeze.

The Perfect PIM Solution For Distributors

For example, it enables distributors to work hand in hand with their suppliers so they can deactivate or reactive products, update product data within the technology they are using, and evaluate the products they need to deliver to their customers.

Season Planning

Perfion PIM also allows users to efficiently implement product information management as they market products for various seasons. Thus, the solution ensures that they are able to systematically organize all the products they need to sell for a particular season, identifying any mission product information, digital asset, or documentation.

Product Purchasing, Sourcing, And Publishing

When it’s time for them to source and purchase products from their suppliers, Perfion PIM enables users to collect product evaluations and specifications from their suppliers as well as data from quality analysts. Lastly, delivering the products to customers is also streamlined, as the solution can be integrated with eCommerce platforms which automates the publication of products and product information. Also, Perfion PIM can be integrated with existing ERP systems, assisting users in managing pricing, quotations, orders, and deliveries.

Confidently Launch Multichannel Marketing Campaigns

Perfion PIM automates the process of delivering products to multiple marketing channels. Because of this, teams can launch marketing campaigns that showcase their products without the need to worry about any product with an outdated or missing information, enabling them to provide their customers with an excellent buying experience.  

E-Commerce Marketing Capabilities

Perfion PIM is equipped with eCommerce marketing capabilities. One of them is the ability to set up various marketing channels within the solution such as webshops, websites, microsites, business partner sites, and in-store kiosks. Once they are done setting up all their marketing channels, they can then link their product data to such channels. As a result, they will be able to enhance their product presentations with eye-catching photos, complete descriptions, comprehensive technical details, stunning features, personalized videos, clear delivery options, and easy-to-follow care instructions.

Design And Manage Pricelist Catalogs And Data Sheets

The PIM solution also automates pricelist catalog and product data sheet management. Pricelist catalogs and data sheets can be designed in multiple formats which include PDF, HTML, RTM, and Microsoft Excel. In addition, they can be translated into specific languages depending on their customers’ locations. Price variations can be presented to specific customers as well.

Content Management System Integration

Visualizing product items and product information is a key aspect of omnichannel marketing. This should be tuned up with the latest developments in technology, especially with those tools used for managing web content. In other words, a PIM system must be able to take advantage of the features and capabilities of any content management system so product data can be shown to customers in a professional and effective way. Perfion PIM makes that possible through the aid of its integration with content management systems such as SharePoint, InDesign, DynamicWeb, SiteCore, and more. Because of this, users will be able to enhance their product data with media-rich web content which they can organize and manage directly from their preferred CMS.