Deserves attention, I don’t know why people underestimate it

What are the best aspects of this product?

QuickBooks Online is an amazing app, and does the work it is supposed to do. Knowing this first hand I can only guess that users rate it low because they are coming from QB Desktop, and they expected to see the same program. This one is different, but that doesn't make it any less efficient, listen to me. I was not a fan of QB Desktop, and I'm happy to have the features wrapped like this. I'm good with the price too, and I am pleasantly surprised by the efficient integration with Xero.

What aspects are problematic or could work better?

I can't think of a feature that I don't like, and I guess that for other people that issue would be price. The product is constantly improving, and this will increase the cost eventually.

What specific problems in your company were solved by this product?

I wouldn’t call them problems, because we had nothing to do with online acounting before we introduced it. Ever since, we have a well-rounded program for automation features that do most of an accountant's work.

Are you a current user of this product?

Yes