RankWatch Review

Rankwatch has a unique feature that allows users to conduct a comparative and strategic analysis of their competitor’s website by tracking their online presence and activities whether they are classified as organic or paid. This feature would show users a list of their competitors’ website and the number of the same keywords that they are also ranking on.

Through the aid of bar graphs and pie charts, users would know the ranking of  those keywords such as how many and which of them are dominating the search engines. Users can select multiple competitor’s website from the list and compare the keyword ranking and domination of one competitor’s website with the others. Furthermore, the competitor ads where those keywords are located are also provided.

This feature doesn’t only help users determine who their toughest competitor is but it is also a way so that they could improve their online marketing strategies and have an edge over their competitors. For instance, if their competitor might be paying for the ranking of those keywords, a marketing plan that aims to push those keywords into organic and generate conversions would give them a cost-effective advantage over the competitor who is using paid online activities to improve its keyword ranking.

Another feature of Rankwatch is its robust website analytics. The SEO Management Software is using the Website Analyzer which is a module that provides the factors and parameters that make a website standout or rank low. These parameters include SEO, traffic, social, local, speed, mobile, and technology. Through these parameters users could determine the good and bad points of a website.

For instance, under the social parameter, users would be able to evaluate the performance of their social media activities as they promote their website through their social media platforms. It would show which social media platform is the most active by showing a percentage distribution of social media share. In addition, even the geographical location of an activity is also available. For instance, if someone liked your Facebook Page or a post, the person’s location would be seen in the analytics.

Specific elements of the website can also be evaluated such as if the homepage is loading slow, the specific elements that are generating visits and traffic, and files that need to be compressed. Rankwatch Website Analyzer is therefore very helpful since users can define target market for their campaigns and correct errors in the structuring of their website to improve its ranking in search engines. An improved visibility in search engines would lead to a higher probability of leads, conversions, and sales.

Rankwatch is also highlighting its email alerts feature. This feature allows users to receive automated Email  notifications through the software when there are changes in their keyword rankings. Users can set the specific conditions that would trigger alerts. For instance, when a keyword enters or leaves the top 1/10/100 ranks, instant notifications are sent to the recipients. This feature eliminates the time-consuming ways of searching and checking fluctuations of keywords.