A robust tool that needs technical knowledge

What are the best aspects of this product?

Salesforce Marketing Cloud (SFMC) offers multiple options to perform tasks. If you wish to create a new segment, you can use measures, filters, and SQL queries, and join relational tables. If you need personalization, you can make use of simple variables or declare wild cards.

What aspects are problematic or could work better?

The variability and complexity of the app means you need careful advanced planning. If you carry out a simple change for your executives, it may have serious impact on all your campaigns. So, it is advisable to flow chart and plan ahead to use the app effectively.

What specific problems in your company were solved by this product?

SFMC allows us to send multiple global versions of emails with appropriate spellings for each country. We can change all links to reflect various domains such as .com, .uk, .ca etc. You can customize your instance to make it look unique if you possess the technical resources.

Are you a current user of this product?

Yes