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Salesforce Marketing Cloud Review

Salesforce Marketing Cloud
Our score: 9.0 User satisfaction: 99%

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing system that managed to carve a name for itself in the online application market. Boasting of a robust feature set, Salesforce Marketing Cloud comes in as a powerful marketing solution, especially in the social landscape. With this platform, businesses can easily create and maintain a strong presence in the social media while allowing users to keep track of their brand visibility as well as publish and deliver engaging marketing content and advertising campaigns. It has a collection of marketing products to support your marketing needs such as Journey Builder, Email Studio, and Advertising Studio, among others.

The platform is designed to help marketers deliver relevant and personalized journeys across devices and channels with the right message at the right time throughout each phase of the customer relationship. This product includes integrated solutions for web personalization, advertising, customer journey management, email, mobile, social, data analysis and content creation and management. With a customer-centric approach, this unified solution empowers you to market smarter with AI, connect each customer interaction, engage customers with personalization effectively.

Overview of Salesforce Marketing Cloud Benefits

Salesforce Marketing Cloud brands itself as the only platform dedicated to the creation and management of customer journeys. Backing up such claim is a plethora of benefits any company would want from a marketing application. Here are some of its key benefits:

Consumer-centric Marketing Approach

The software helps companies provide a personalized experience to their consumers through a 360-degree view of every customer. By connecting each touchpoint, you can create deeper and more meaningful journeys by delivering the right message at the right time in the right channel. Marketing Cloud products such as Journey Builder is built for creating 1-to-1 consumer journeys for all channels and departments.

Smart Marketing with AI

Salesforce gives users smarter marketing by bringing AI with Salesforce Einstein so you can build predictive journeys and personalized cross-channel experiences. For instance, Einstein Recommendations enable you to drive average order values and convert anonymous web visitors. It also empowers you in recommending the next best content or product to your customers. Meanwhile, Predictive Intelligence uses customer data and behavior analysis to make data-driven predictive decisions.

Connected Customer Interactions

What sets Salesforce Marketing Cloud apart from other tools in its category is how it effectively gives a connected solution across any channel and device for a personalized customer journey. It lets you connect interactions everywhere, combine customer data and behavior, and start relevant conversations in real time.

Optimized Marketing Processes

Salesforce Marketing Cloud is packed with products to optimize and automate your marketing processes. You can streamline messaging flows, utilize pre-built templates, and execute cross-channel campaigns with ease. For instance, Pardot, Salesforce’s marketing automation tool, takes manual labor out of your workflows so your team can accelerate the sales cycle.

Overview of Salesforce Marketing Cloud Features

  • 1-to-1 Journeys
  • Artificial Intelligence
  • Journey Builder
  • Email Studio
  • Data Management
  • Data Studio
  • Social Studio
  • Advertising Studio
  • Mobile Studio
  • Interaction Studio
  • Marketing Automation
  • Predictive Recommendations
  • Connected Interaction
  • Pre-Built Templates
  • Messaging Flow
  • 360-Degree Customer View
  • Triggered Customer Journey
  • Journey Mapping
  • B2C Journey Management
  • B2B Marketing Automation
  • Website and Landing Pages
  • Personalized Content
  • Lead Segmenatation

Salesforce Marketing Cloud Position In Our Categories

Because companies have distinctive business-related requirements, it is sensible that they avoid selecting an all-encompassing, “perfect” business application. At any rate, it is futile to chance on such a software product even among sought-after software solutions. The practical step to undertake should be to spell out the numerous chief functions which necessitate consideration such as essential features, pricing, skill levels of staff, organizational size, etc. Next, you should perform your product research to a full extent. Have a look at some of these Salesforce Marketing Cloud review articles and scrutinize the other software options in your list more closely. Such well-rounded research ensure you weed out unsuitable apps and buy the system which has all the benefits you require business requires in sustaining growth.

Position of Salesforce Marketing Cloud in our main categories:

TOP 50

Salesforce Marketing Cloud is one of the top 50 Marketing Software products

Salesforce Marketing Cloud is also listed in the following subcategories:

Organizations have different needs and requirements and no software solution can be ideal in such a scenario. It is useless to try to find an ideal off-the-shelf software product that meets all your business needs. The smart thing to do would be to customize the system for your specific wants, worker skill levels, budget, and other factors. For these reasons, do not hurry and subscribe to well-publicized trendy systems. Though these may be widely used, they may not be the perfect fit for your unique wants. Do your research, investigate each short-listed platform in detail, read a few Salesforce Marketing Cloud Marketing Software reviews, speak to the vendor for clarifications, and finally select the product that provides what you require.

How Much Does Salesforce Marketing Cloud Cost?

Salesforce Marketing Cloud Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

The Salesforce Marketing Cloud pricing is based on each customer’s individual needs. The package is tailored to your company’s size, industry, requirements, and price considerations. To get pricing information, contact the vendor to request a quote.

User Satisfaction

Positive Social Media Mentions 239
Negative Social Media Mentions 3

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesforce Marketing Cloud reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Salesforce Marketing Cloud. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English
  • Spanish
  • French
  • Italian
  • Dutch
  • Portugese
  • Swedish

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Salesforce Marketing Cloud Comparisons

Salesforce Marketing Cloud user reviews

Shifting to SalesForce Marketing Cloud has given a whole new height to our email systems.

Read full review >
Lindsey
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.09.2019 Company Size: More than 100 Employees Industry: Internet

A good solution with some drawbacks!

Read full review >
Adam
3/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 09.09.2019 Company Size: More than 100 Employees Industry: Financial Services

Ideal app for email marketers

Read full review >
Lori
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.09.2019 Company Size: 11-50 Employees Industry: Marketing and Advertising

A good solution with some drawbacks!

Read full review >
Joyce
3/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 04.10.2018 Company Size: More than 100 Employees Industry: Financial Services

The system has improved a lot

Read full review >
Fred
3/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 30.05.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

What are Salesforce Marketing Cloud pricing details?

Salesforce Marketing Cloud Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

The Salesforce Marketing Cloud pricing is based on each customer’s individual needs. The package is tailored to your company’s size, industry, requirements, and price considerations. To get pricing information, contact the vendor to request a quote.

What integrations are available for Salesforce Marketing Cloud?

Salesforce Marketing Cloud integrates with a long list of solutions in AppExchange. It also supports integrations with the following business systems and applications:

  • Salesforce Sales Cloud
  • Shopify
  • Workfront
  • Facebook
  • Twitter
  • LinkedIn

Salesforce Marketing Cloud average rating:

Average score
5/5 (33 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Maxine

PROS: Presently, we’re using the version 2.0 of the ET’s enterprise and the tool has been proved out to be greatly flexible as it can do just anything that we ask it to. Each month, we send around 80 million emails which have been divided in around 160 diverse campaigns. Some of the senders have chosen the Full Service users where the ET team engages with building and deployment of the messages. Other senders are given the Self Service users who have to build their own messages which are gathered and sent by us. Both these work in a great tune as we have tried to get the most out of SalesForce Marketing Cloud and it has always given us what we desire. We have also discovered a number of ways of doing a task either good ways or bad ways. While working in continuance it is realized that some activities can be done in one way while others in the other. The flexibility and ease is a great feature. We have been using SalesForce Marketing Cloud for normal as well as triggered campaigns and also for streams and transactional campaigns. The new functions can make things easy for the new users and things are made possible when you start understanding the functionality of the tool. We are so happy with our decision to utilize this great tool and we would love to recommend it to anyone who asks.

CONS: It is known that there are lot of ways to get a particular task done and this is what leads to many incomplete tasks as the choices of the ways of getting the work done leads to disorientation with time. There can be lots of changes in the field of reporting for betterment. We realised that most of the reports lying in the “out of the Box” category were not giving us the same results that they were giving when they were initially set up. There may be changes in set up requirements on our part which was a good thing.

Reviewed 2 years ago

Read full review >

The least favorable review

Adam

PROS: It is quite easy to use the navigation to find the things. The organization of everything is very nice. Also, there are a number of reports and features available, although I didn’t get time to check each one of them. It’s easy to you after you get used to the peculiarities and if you have some knowledge about HTML.

CONS: Currently, I am not using the new version for my business. It might be a challenge for the solutions of the HTML accessibility, but still, it’s not easy to use the email wizard. I am not being able to sort the content again and this is a great problem, though I have been said that it will be addressed soon.

Reviewed 5 months ago

Read full review >

More reviews from 33 actual users:

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Shifting to SalesForce Marketing Cloud has given a whole new height to our email systems.

Read full review >
Lindsey
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.09.2019 Company Size: More than 100 Employees Industry: Internet

PROS: I love the fact that now all of our emails are under one place. Earlier, I couldn’t keep any insights of all the triggered or event driven emails but now I can make the changes and can see now what amount of emails we have sent and how they are doing. We also get the ease and flexibility to perform things. We deal with a number of programs, segments and customization in our email systems and our aim is to provide an unbiased email experience to our users. I was able to gain the knowledge about these on my own but most people tend to take the help of the service team with extra cost.

CONS: For new users, technology can prove out to be a little hard and for me, the first experience was a similar one as I didn’t know what to do first. But as soon as I started, the slow learning process started. We built a huge program which includes triggered or event driven emails, programs for our Business to Customer emails, FTP data uploads. We manage to use the Salesforce integration for the B2B business activities. A frustrating fact for some of the feautures is that you had to pay extra for something which can’t be utilized by you.

What do you think about this review? Great Poor

A good solution with some drawbacks!

Read full review >
Adam
3/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 09.09.2019 Company Size: More than 100 Employees Industry: Financial Services

PROS: It is quite easy to use the navigation to find the things. The organization of everything is very nice. Also, there are a number of reports and features available, although I didn’t get time to check each one of them. It’s easy to you after you get used to the peculiarities and if you have some knowledge about HTML.

CONS: Currently, I am not using the new version for my business. It might be a challenge for the solutions of the HTML accessibility, but still, it’s not easy to use the email wizard. I am not being able to sort the content again and this is a great problem, though I have been said that it will be addressed soon.

What do you think about this review? Great Poor

Ideal app for email marketers

Read full review >
Lori
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.09.2019 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: For me, the highlights were the seamless ability to segment my subscribers and do A/B testing which are important tasks for email marketers.

CONS: The report building feature was difficult to work on and did not give me the results I wanted.

What do you think about this review? Great Poor

A good solution with some drawbacks!

Read full review >
Joyce
3/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 04.10.2018 Company Size: More than 100 Employees Industry: Financial Services

PROS: It is quite easy to use the navigation to find the things. The organization of everything is very nice. Also, there are a number of reports and features available, although I didn’t get time to check each one of them. It’s easy to you after you get used to the peculiarities and if you have some knowledge about HTML.

CONS: Currently, I am not using the new version for my business. It might be a challenge for the solutions of the HTML accessibility, but still, it’s not easy to use the email wizard. I am not being able to sort the content again and this is a great problem, though I have been said that it will be addressed soon.

What do you think about this review? Great Poor

The system has improved a lot

Read full review >
Fred
3/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 30.05.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: If you don’t know coding, you can still create email templates by using the platform’s content builder. But make sure the content is not too specialized. The folders option is a big highlight. The system has become more user-friendly compared to previous versions which were more suitable for IT experts.

CONS: The only disadvantage is you have to perform a lot of steps to send an email. This takes up plenty of time.

What do you think about this review? Great Poor

Best marketing cloud for email.

Read full review >
Gerald
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 12.05.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: As a designer I really appreciate the comfort of use. I can easily upload newer image files in my portfolio through the email to marketing specialists and thus, there is no need for any other email used in between this process. The email marketing has been made easy and the product can do the marketing by itself. This product is quite adaptable and has been able to handle the data very efficiently. Also, the language used for scripting in the email is quite inventive and one can easily learn it. It is also easy to execute both kind of content, easy or complex.

CONS: The user interface is not insightful in all the cases and sometimes even the tasks that are alike are performed in a different manner in diverse parts of the application. The application is evidently developed and additions are made in it every now and then thus, this hampers the steadiness of the user interface.

What do you think about this review? Great Poor

I highly recommend this marketing app

Read full review >
Clayton
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.05.2018 Company Size: More than 100 Employees Industry: Leisure, Travel & Tourism

PROS: The system is very user-friendly and you can set up the data properly to ensure marketers operate their CRM business unit without needing IT support. The app enables users to easily recreate a customer's journey through lifecycle programs. The limitation here is not imposed by the solution, only by the marketer’s creativity. Plus, the vendor offers top notch customer support.

CONS: More functionality can be added to the reporting feature – this will help us to summarize individual performance as part of a broad marketing campaign. The best method to manage the data is to export it to a dashboard system like Tableau and manipulate it there.

What do you think about this review? Great Poor

A successful and comprehensive platform to approach customers and a good sale follow through!

Read full review >
Noah
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.05.2018 Company Size: More than 100 Employees Industry: Professional Training

PROS: We can integrate completely with the platform given by Salesforce. It has become a huge part of our business and it has also been able to embed itself with the other programs that we’re using before. We have been using the services of Saleforce for many years in our business but we have just recently used the Marketing cloud element of this product. This has resulted in many positive results.

CONS: The thing that I am not comfortable with is the learning concept. With the Salesforce system one has to learn newer ways for performing old activities.

What do you think about this review? Great Poor

A robust tool that needs technical knowledge

Read full review >
Richard
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.05.2018 Company Size: More than 100 Employees Industry: Retail

PROS: Salesforce Marketing Cloud (SFMC) offers multiple options to perform tasks. If you wish to create a new segment, you can use measures, filters, and SQL queries, and join relational tables. If you need personalization, you can make use of simple variables or declare wild cards.

CONS: The variability and complexity of the app means you need careful advanced planning. If you carry out a simple change for your executives, it may have serious impact on all your campaigns. So, it is advisable to flow chart and plan ahead to use the app effectively.

What do you think about this review? Great Poor

Measurable and extremely useful for small teams!

Read full review >
Amos
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.04.2018 Company Size: More than 100 Employees Industry: N/A

PROS: The customer support and relationships managers are always enthusiastic in helping their customers and thus the support system is the main plus point. The best thing is the excellent and detailed tracking of the sent items. The automation studio is designed for the organizations where the self-learning processes are greatly adopted and the tools are leaned by the individuals on their own. The product has excellently helped me at all the times and in case I need any help, the support system has always been there. From triggered mails to the automated males, it manages everything.

CONS: The thing I didn’t like is the learning curve which is quite difficult for the fresh users. Being a professional, I have a really hectic schedule and it’s really a tough thing to understand without devoting a lot of time. I either have to call the support team, take classes or go through forums. I just wish the Best Practices were much more common and the users who are using these products could be able to spend their money on a partner who is certified or some professional services. For a completely matured solution, the automation experts must look for some other options.

What do you think about this review? Great Poor

Can be used to meet customer requirements

Read full review >
Toni
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.04.2018 Company Size: More than 100 Employees Industry: Dairy

PROS: I use Social Hub automation and Social Studio which is easy to learn and integrates with most of the leading social media networks. It would benefit our retail business if I can forward customer queries through customer support. I like the fact that the vendor regularly updates the system and heeds feedback to improve the product.

CONS: Since we are located in Pacific Atlantic time, it is a bit annoying to use the Calendar/Publish feature with dates and adding content and notes. Plus, I wish we could add customizable colors for different business units and activities.

What do you think about this review? Great Poor

Best marketing cloud for email.

Read full review >
Alice
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 14.04.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: As a designer I really appreciate the comfort of use. I can easily upload newer image files in my portfolio through the email to marketing specialists and thus, there is no need for any other email used in between this process. The email marketing has been made easy and the product can do the marketing by itself. This product is quite adaptable and has been able to handle the data very efficiently. Also, the language used for scripting in the email is quite inventive and one can easily learn it. It is also easy to execute both kinds of content, easy or complex.

CONS: The user interface is not insightful in all the cases and sometimes even the tasks that are alike are performed in a different manner in diverse parts of the application. The application is evidently developed and additions are being made in it every now and then thus, this hampers the steadiness of the user interface.

What do you think about this review? Great Poor

The product is quite capable!

Read full review >
Lisa
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 13.04.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: As now the SFMC has introduced around 15 out of more than 20 brands, it is now comfortable to send emails. We are now able to create automations which give us a number of opportunities to increase the gains and revenue.

CONS: There is a lack of organization in the service team. The support team is full of wonderful people but the process of answering the queries is a little complicated and slow. The system down has been faced a number of times and this has lead to the missing of deadlines and a lot of time has been wasted, with a number of good stories losing a chance to get marketed. Thus, SFMC has been given poor reviews for adoption rates.

What do you think about this review? Great Poor

Great Wonder!

Read full review >
Felipe
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.04.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: The Salesforce Marketing Cloud is very easy to use and is till now the best program that a marketer can use. I was able to learn all about the automation studio on my own which was used for sending email campaigns. Also, I was easily able to create an inclusive customer lifecycle that included more than 60 email campaigns that ran on daily basis. The product is excellent and reliable for handling automated mails efficiently.

CONS: The reporting is what I didn’t like. With a number of email campaigns running daily, it becomes really complex to maintain the reporting and this part has been disappointing in the program. Reporting by campaign is quite difficult and if this is fixed, results can be acquired in a simpler way. The approach available to compile them is quite complex too.

What do you think about this review? Great Poor

The app provides positive results for our business

Read full review >
Clifford
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 24.03.2018 Company Size: More than 100 Employees Industry: N/A

PROS: We make good use of the integration with the Salesforce software ecosystem. The app helps us manage a big component of our marketing business and is deeply embedded and self contained in the program’s other services that we use. We only recently started using Salesforce Marketing Cloud (SFMC) and we are seeing good results after the adoption.

CONS: The app is easy to learn, but you to have to learn new ways so that your tasks can be accomplished within the SFMC system.

What do you think about this review? Great Poor

Shifting to Exact Target has given a whole new height to our email systems.

Read full review >
Gene
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 23.03.2018 Company Size: More than 100 Employees Industry: Internet

PROS: I love the fact that now all of our emails are under one place. Earlier, I couldn’t keep any insights of all the triggered or event driven emails but now I can make the changes and can see now what amount of emails we have sent and how they are doing. We also get the ease and flexibility to perform things. We deal with a number of programs, segments and customization in our email systems and our aim is to provide an unbiased email experience to our users. I was able to gain the knowledge about these on my own but most people tend to take the help of the service team with extra cost.

CONS: For new users, technology can prove out to be a little hard and for me, the first experience was a similar one as I didn’t know what to do first. But as soon as I started, the slow learning process started. We built a huge program which includes triggered or event driven emails, programs for our Business to Customer emails, FTP data uploads. We manage to use the Salesforce integration for the B2B business activities. A frustrating fact for some of the feautures is that you had to pay extra for something which can’t be utilized by you.

What do you think about this review? Great Poor

Easy to use and scalable system

Read full review >
Phyllis
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 09.03.2018 Company Size: More than 100 Employees Industry: Financial Services

PROS: Salesforce Marketing Cloud (SFMC) is easy to use and highly scalable for complex projects and tasks. We use the system to manage our basic as well as complex email communications and messages. We manage multiple brands and SFMC enables us keep our communications separate between different brands. Plus, it is easy to manage your contacts even if they use more than one brand. The phone support agents are prompt and efficient, and resolve issues quickly.

CONS: I do not have any complaints. They are working to improve the already efficient integration with Salesforce Sales Cloud, so there is nothing to point out as a drawback.

What do you think about this review? Great Poor

Boosts marketing automation

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Roxanne
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.03.2018 Company Size: More than 100 Employees Industry: Education Management

PROS: Salesforce Marketing Cloud (SFMC) offers many ways to automate life cycles via software. You can start with the basics and move on to creating more advanced life cycles as your knowledge and skill improves. The vendor offers many helpful resources to assist you in doing the job.

CONS: I do not have any complaints. There are latency issues sometimes but that is normal in a complex system like SFMC.

What do you think about this review? Great Poor

Put up the enterprise solution!

Read full review >
Troy
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.03.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: An excellent platform has offered by the Exact Target to put together your email marketing and mobile marketing campaigns together. With the help of Mobile Connect, it took nearly no time to set up the mobile campaign. The Fuel API can easily be used to trigger SMS and emails to the landing page and then gather all the data in the Exact Target itself. There are several other such platforms to but they always require the integration with a third party but this is not in the case of Exact Target which makes things much easy.

CONS: For a part-time digital marketer, Exact Target might not prove out to be an apt system. There is a great variety of features with this system and these require more time to learn as compared to the other products of the market. The scripts can be a little hard to learn and this can hinder some of the solutions.

What do you think about this review? Great Poor

The execution of the Sales and Marketing Cloud enhances everything!

Read full review >
Bethany
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.02.2018 Company Size: More than 100 Employees Industry: Financial Services

PROS: Our marketing team of our organization has been able to approach a great number of customers with the help of the Marketing Cloud. This has allowed our team to create the campaigns which are targeted and automated that helps in the growth of business and generating revenue. The gathering of the tracks and report data into the Sales Cloud aids our sales team by providing them the important information before they attend the calls or conduct meetings with the future clients.

CONS: The user interface is somewhat complex. For a casual user, it is not easy to master the program because of the complexities. In order to put influence on some of the features, there is a great need to develop such features.

What do you think about this review? Great Poor

The execution of the Sales and Marketing Cloud enhances everything!

Read full review >
Blake
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.02.2018 Company Size: More than 100 Employees Industry: Financial Services

PROS: Our marketing team of our organization has been able to approach a great number of customers with the help of the Marketing Cloud. This has allowed our team to create the campaigns which are targeted and automated that helps in the growth of business and generating revenue. The gathering of the tracks and report data into the Sales Cloud aids our sales team by providing them the important information before they attend the calls or conduct meetings with the future clients.

CONS: The user interface is somewhat complex. For a casual user, it is not easy to master the program because of the complexities. In order to put influence on some of the features, there is a great need to develop such features.

What do you think about this review? Great Poor

Put up the enterprise solution!

Read full review >
Ida
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.02.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: An excellent platform offered by the SalesForce Marketing Cloud to put together your email marketing and mobile marketing campaigns together. With the help of Mobile Connect, it took nearly no time to set up the mobile campaign. The Fuel API can easily be used to trigger SMS and emails to the landing page and then gather all the data in the SalesForce Marketing Cloud itself. There are several other such platforms too but they always require the integration with a third party but this is not in the case of SalesForce Marketing Cloud which makes things much easy.

CONS: For a part-time digital marketer, SalesForce Marketing Cloud might not prove out to be an apt system. There is a great variety of features with this system and these require more time to learn as compared to the other products of the market. The scripts can be a little hard to learn and this can hinder some of the solutions.

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Helps to keep my projects organized

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Norman
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.02.2018 Company Size: 11-50 Employees Industry: Non-Profit Organization

PROS: I mainly use the email marketing cloud. I use the app to organize all my projects and utilize useful tools like A/B testing to ensure I send effective and successful emails.

CONS: The email support can be tedious as it can be difficult to clarify details over email. It is better to call the support team and share a screen to get the issue resolved rather than send multiple emails.

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Strongly recommended tool for marketing!

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Lloyd
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.02.2018 Company Size: More than 100 Employees Industry: Leisure, Travel & Tour

PROS: This e-marketing platform is greatly user friendly. If the data structure is properly setup a marketer of the CRM business can run all the business activities without being dependent on the personnel of the IT. By the help of the lifecycle program, the product allows a user to build the whole journey of a customer. The tool has no limits in this concern and another plus point is the high-class customer support.

CONS: Some additional functions can be added to the reporting systems, especially in the case of summarizing the performance of some individual and it has to be sent for a marketing campaign. The best way to handle the data is by exporting it putting it in some dashboard program.

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Measurable and extremely useful for small teams!

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Garrett
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.02.2018 Company Size: More than 100 Employees Industry: Information Technologies

PROS: The customer support and relationships managers are always enthusiastic in helping their customers and thus the support system is the main plus point. The best thing is the excellent and detailed tracking of the sent items. The automation studio is designed for the organizations where the self-learning processes are greatly adopted and the tools are learned by the individuals on their own. The product has excellently helped me at all the times and in case I need any help, the support system has always been there. From triggered mails to the automated males, it manages everything.

CONS: The thing I didn’t like is the learning curve which is quite difficult for the fresh users. Being a professional, I have a really hectic schedule and it’s really a tough thing to understand without devoting a lot of time. I either have to call the support team, take classes or go through forums. I just wish the Best Practices were much more common and the users who are using these products could be able to spend their money on a partner who is certified or on some professional services. For a completely matured solution, the automation experts must look for some other options.

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An amazing application

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Glen
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.01.2018 Company Size: More than 100 Employees Industry: Telecommunications

PROS: Salesforce Marketing Cloud is a great app. We have integrated the system with our Salesforce CRM, which enables us to automate marketing messages based on existing customer data. Before using Marketing Cloud we were utilizing spreadsheets for the task and it was very tedious and time-consuming. Marketing Cloud saves us plenty of time as it helps to automate campaigns based on live data in Salesforce. Plus, it offers email metrics that we can view along with dashboards, reports, and customer records. The system is a real boon for our business.

CONS: There are no noticeable drawbacks but I wish there were additional metrics such as the browser/device/email client which a subscriber uses to open and read the email. This would help us a lot.

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Hits the bullseye and much more

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Maxine
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.01.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: Presently, we’re using the version 2.0 of the ET’s enterprise and the tool has been proved out to be greatly flexible as it can do just anything that we ask it to. Each month, we send around 80 million emails which have been divided in around 160 diverse campaigns. Some of the senders have chosen the Full Service users where the ET team engages with building and deployment of the messages. Other senders are given the Self Service users who have to build their own messages which are gathered and sent by us. Both these work in a great tune as we have tried to get the most out of SalesForce Marketing Cloud and it has always given us what we desire. We have also discovered a number of ways of doing a task either good ways or bad ways. While working in continuance it is realized that some activities can be done in one way while others in the other. The flexibility and ease is a great feature. We have been using SalesForce Marketing Cloud for normal as well as triggered campaigns and also for streams and transactional campaigns. The new functions can make things easy for the new users and things are made possible when you start understanding the functionality of the tool. We are so happy with our decision to utilize this great tool and we would love to recommend it to anyone who asks.

CONS: It is known that there are lot of ways to get a particular task done and this is what leads to many incomplete tasks as the choices of the ways of getting the work done leads to disorientation with time. There can be lots of changes in the field of reporting for betterment. We realised that most of the reports lying in the “out of the Box” category were not giving us the same results that they were giving when they were initially set up. There may be changes in set up requirements on our part which was a good thing.

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Strongly recommended tool for marketing!

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Ramona
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.01.2018 Company Size: More than 100 Employees Industry: Leisure, Travel & Tour

PROS: This e-marketing platform is greatly user friendly. If the data structure is properly setup a marketer of the CRM business can run all the business activities without being dependent on the personnel of the IT. By the help of the lifecycle program, the product allows a user to build the whole journey of a customer. The tool has no limits in this concern and another plus point is the high-class customer support.

CONS: Some additional functions can be added to the reporting systems, especially in the case of summarizing the performance of some individuals as it has to be sent for a marketing campaign. The best way to handle the data is by exporting it by putting it in some dashboard program.

What do you think about this review? Great Poor

The product is quite capable!

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Molly
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.01.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: As now the SFMC has introduced around 15 out of more than 20 brands, it is now comfortable to send emails. We are now able to create automations which give us a number of opportunities to increase the gains and revenue.

CONS: There is a lack of organization in the service team. The support team is full of wonderful people but the process of answering the queries is a little complicated and slow. The system down has been faced a number of times and this has lead to the missing of deadlines and a lot of time has been wasted, with a number of good stories losing a chance to get marketed. Thus, SFMC has been given poor reviews for adoption rates.

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The app is an industry leader

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Robin
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.01.2018 Company Size: More than 100 Employees Industry: Retail

PROS: Saleforce Marketing Cloud (SFMC) offers a continuously-growing range of products and features which help us to develop our email marketing campaigns using other mediums, and create more personalized communication for our subscribers.

CONS: The user interface could be improved. The processing aspect remains hidden especially when you run filters, queries, etc. Customer support is prompt and responsive but training can be difficult to find if you don’t know where to look for it.

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A successful and comprehensive platform to approach customers and a good sale follow through!

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Andrew
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 26.12.2017 Company Size: More than 100 Employees Industry: Professional Training

PROS: We can integrate completely with the platform given by Salesforce. It has become a huge part of our business and it has also been able to embed itself with the other programs that we’re using before. We have been using the services of Saleforce for many years in our business but we have just recently used the Marketing cloud element of this product. This has resulted in many positive results.

CONS: The thing that I am not comfortable with is the learning concept. With the Salesforce system one has to learn newer ways for performing old activities.

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Hits the bullsye and much more

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Jorge
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.12.2017 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: Presently, we’re using the version 2.0 of the ET’s enterprise and the tool has been proved out to be greatly flexible as it can do just anything that we ask it to. Each month, we send around 80 million emails which have been divided in around 160 diverse campaigns. Some of the senders have chosen the Full Service users where the ET team engages with building and deployment of the messages. Other senders are given the Self Service users who have to build their own messages which are gathered and sent by us. Both these work in a great tune as we have tried to get the most out of Exact Target and it has always gives us what we desire. We have also discovered a number of ways of doing a task either good ways or bad ways. While working in continuance it is realized that some activities can be done in one way while others in the other. The flexibility and ease is a great feature. We have been using Exact Target for normal as well as triggered campaigns and also for streams and transactional campaigns. The new functions can make things easy for the new users and things are made possible when you start understanding the functionality of the tool. We are so happy with our decision to utilize this great tool and we would love to recommend it to anyone who asks.

CONS: It is known that there are lot of ways to get a particular task done and this is what leads to many incomplete tasks as the choices of the ways of getting the work done leads to disorientation with time. There can be lots of changes in the field of reporting for betterment. We realised that most of the reports lying in the “out of the Box” category were not giving us the same results that they were giving when they were initially set up. There may be changes in set up requirements on our part which was a good thing.

What do you think about this review? Great Poor

Great Wonder!

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Margaret
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.12.2017 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: The Salesforce Marketing Cloud is very easy to use and is till now the best program that a marketer can use. I was able to learn all about the automation studio on my own which was used for sending email campaigns. Also, I was easily able to create an inclusive customer lifecycle that included more than 60 email campaigns that ran on daily basis. The product is excellent and reliable for handling automated mails efficiently.

CONS: The reporting is what I didn’t like. With a number of email campaigns running daily, it becomes really complex to maintain the reporting and this part has been disappointing in the program. Reporting by came is quite difficult and if this is fixed, results can be acquired in a simpler way. The approach available to compile them is quite complex too.

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Reviewed By Jenny Chang
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