Price

$400

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Salesforce Marketing Cloud REVIEW

Marketing Software

29 user reviews
USER SATISFACTION 99%
OUR SCORE 9.0

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing system that managed to carve a name for itself in the online application market. Boasting of a robust feature set, Salesforce Marketing Cloud comes in as a powerful marketing solution, especially in the social landscape. With this platform, businesses can easily create and maintain a very strong presence in the social media while allowing users to keep track of their brand visibility as well as publish and deliver engaging marketing content and advertising campaigns. If you are looking to harness the power of social media and apply it as a marketing tool, you can’t go wrong with Salesforce Marketing Cloud.

Overview of Salesforce Marketing Cloud Benefits

Salesforce Marketing Cloud brands itself as the only platform dedicated to the creation and management of customer journeys. Backing up such claim is a plethora of benefits any company would want from a marketing application.

  • Plan, personalize, and optimize the customer journey.
  • Gain more information about your clients.
  • Map your 1:1 customer journeys across multiple channels, devices, and customer lifecycle stages.
  • Generate positive experiences for your customers as you move them forward in their journeys.
  • Analyze and assess the impact of every customer interaction to determine strengths and flaws in your processes and then proceed to optimize your strategies and other methods in real time.

Overview of Salesforce Marketing Cloud Features

  • Journey Builder
  • Email Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Web Personalization
  • Ads
  • Predictive Intelligence
  • Content and Messaging
  • Customer Data Platform

Salesforce Marketing Cloud Position In Our Categories

Position of Salesforce Marketing Cloud in our main categories:

20

Salesforce Marketing Cloud is one of the top 20 Marketing Software products

20

Salesforce Marketing Cloud is one of the top 20
Marketing Software products


Salesforce Marketing Cloud is also listed in the following subcategories:

Category:Position:Category:Position:
Email Marketing Software#5
Category:Position:
Email Marketing Software#5

Every enterprise is different, and might need a particular type of Email Marketing Software solution that will be fit for their company size, type of clients and staff and even particular niche they deal with. You should not count on finding a perfect services that will work for each company regardless of their background is. It may be a good idea to read a few Salesforce Marketing Cloud reviews first and even then you should remember what the solution is intended to do for your company and your employees. Do you need a simple and straightforward service with just basic functions? Will you actually make use of the complex tools needed by experts and big enterprises? Are there any specific features that are especially useful for the industry you operate in? If you ask yourself these questions it is going to be much easier to find a solid software that will fit your budget.

How Much Does Salesforce Marketing Cloud Cost?

Salesforce Marketing Cloud Pricing Plans:

Salesforce Marketing Cloud offers 4 high-end product bundles designed to improve marketing processes without putting a dent to your bank. All packages are reasonably priced and suit varying purposes as well as financial considerations. All packages are billed annually.

ExactTarget – starts at $400/month

Designed for email, mobile, and web marketing. Features include:

  • Email marketing
  • Mobile messaging
  • Marketing automation
  • Campaign management
  • Journey Builder
  • Predictive Intelligence
  • Data and analytics

Social Studio – starts at $1,000/month

Created to boost social media marketing. Comes with:

  • Social listening and analysis
  • Content marketing
  • Community engagement and social care

Social.com – starts at $1,250/month

Developed to help companies with their digital advertising campaigns. Functionalities include:

  • Facebook, Twitter, and LinkedIn Ads platform
  • Audience management and segmentation
  • Media campaign management and optimisation

Pardot – Starting at $1,000/month

Purposely built for B2B marketing automation. Capabilities include:

  • Lead generation
  • Lead qualification
  • Lead nurturing
  • Lead tracking

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesforce Marketing Cloud reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Salesforce Marketing Cloud. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

47

NEGATIVE SOCIAL MENTIONS

3

Video

Technical details

Devices Supported
  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • USA
  • UK
  • Canada
  • China
  • Germany
  • India
  • Japan
Pricing Model
  • Annual Subscription
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE NO.
  • TRAINING
  • TICKETS

Salesforce Marketing Cloud User Reviews


Norman 3 days ago
Verified
user



Phyllis 4 days ago
Verified
user



Roxanne 1 week ago
Verified
user


What are Salesforce Marketing Cloud pricing details?

Salesforce Marketing Cloud Pricing Plans:

Salesforce Marketing Cloud offers 4 high-end product bundles designed to improve marketing processes without putting a dent to your bank. All packages are reasonably priced and suit varying purposes as well as financial considerations. All packages are billed annually.

ExactTarget – starts at $400/month

Designed for email, mobile, and web marketing. Features include:

  • Email marketing
  • Mobile messaging
  • Marketing automation
  • Campaign management
  • Journey Builder
  • Predictive Intelligence
  • Data and analytics

Social Studio – starts at $1,000/month

Created to boost social media marketing. Comes with:

  • Social listening and analysis
  • Content marketing
  • Community engagement and social care

Social.com – starts at $1,250/month

Developed to help companies with their digital advertising campaigns. Functionalities include:

  • Facebook, Twitter, and LinkedIn Ads platform
  • Audience management and segmentation
  • Media campaign management and optimisation

Pardot – Starting at $1,000/month

Purposely built for B2B marketing automation. Capabilities include:

  • Lead generation
  • Lead qualification
  • Lead nurturing
  • Lead tracking

What integrations are available for Salesforce Marketing Cloud?

Salesforce Marketing Cloud supports integrations with the following business systems and applications:

  • Salesforce Sales Cloud
  • Shopify
  • Workfront
  • Facebook
  • Twitter
  • LinkedIn

User reviews


User reviews in total: 29

18
9
2
0
0

Average Rating:

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The most favorable review

Clayton H.

2 days ago


Pros:
The system is very user-friendly and you can set up the data properly to ensure marketers operate their CRM business unit without needing IT support. The app enables users to easily recreate a customer's journey through lifecycle programs. The limitation here is not imposed by the solution, only by the marketer’s creativity. Plus, the vendor offers top notch customer support.

Cons:
More functionality can be added to the reporting feature – this will help us to summarize individual performance as part of a broad marketing campaign. The best method to manage the data is to export it to a dashboard system like Tableau and manipulate it there.

The least favorable review

Joyce J.

2 months ago


Pros:
It is quite easy to use the navigation to find the things. The organization of everything is very nice. Also, there are a number of reports and features available, although I didn’t get time to check each one of them. It’s easy to you after you get used to the peculiarities and if you have some knowledge about HTML.

Cons:
Currently, I am not using the new version for my business. It might be a challenge for the solutions of the HTML accessibility, but still, it’s not easy to use the email wizard. I am not being able to sort the content again and this is a great problem, though I have been said that it will be addressed soon.

Published 2 hours ago
Verified
user
We make good use of the integration with the Salesforce platform. The app helps us manage a big component of our marketing business and is deeply embedded and self...



What do you think about this review? Great Poor
Published 2 days ago
Verified
user
The system is very user-friendly and you can set up the data properly to ensure marketers operate their CRM business unit without needing IT support. The app enables...



What do you think about this review? Great Poor
Published 3 days ago
Verified
user
I mainly use the email marketing cloud. I use the app to organize all my projects and utilize useful tools like A/B testing to ensure I send effective and successful...



What do you think about this review? Great Poor
Published 4 days ago
Verified
user
Salesforce Marketing Cloud (SFMC) is easy to use and highly scalable for complex projects and tasks. We use the system to manage our basic as well as complex email...



What do you think about this review? Great Poor
Published 1 week ago
Verified
user
Salesforce Marketing Cloud (SFMC) offers many ways to automate life cycles via software. You can start with...



What do you think about this review? Great Poor
Published 1 week ago
Verified
user
Salesforce Marketing Cloud (SFMC) offers multiple options to perform tasks. If you wish to create a new segment, you can use measures, filters, and SQL queries, and join...



What do you think about this review? Great Poor
Published 1 week ago
Verified
user
Salesforce Marketing Cloud is a great app. We have integrated the system with our Salesforce CRM, which enables us to automate marketing messages based on existing...



What do you think about this review? Great Poor
Published 3 weeks ago
Verified
user
Presently, we’re using the version 2.0 of the ET’s enterprise and the tool has been proved out to be greatly flexible as it can do just anything that we ask it to....



What do you think about this review? Great Poor
Published 3 weeks ago
Verified
user
An excellent platform offered by the SalesForce Marketing Cloud to put together your email marketing and mobile marketing campaigns together. With the help of Mobile...



What do you think about this review? Great Poor
Published 1 month ago
Verified
user
I love the fact that now all of our emails are under one place. Earlier, I couldn’t keep any insights of all the triggered or event driven emails but now I can make the...



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