Price

$400

Logo of Salesforce Marketing Cloud
Ask Vendor A QuestionFind A Better App

Salesforce Marketing Cloud REVIEW

Marketing Software

33 user reviews
USER SATISFACTION 99%
OUR SCORE 9.0

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing system that managed to carve a name for itself in the online application market. Boasting of a robust feature set, Salesforce Marketing Cloud comes in as a powerful marketing solution, especially in the social landscape. With this platform, businesses can easily create and maintain a very strong presence in the social media while allowing users to keep track of their brand visibility as well as publish and deliver engaging marketing content and advertising campaigns. If you are looking to harness the power of social media and apply it as a marketing tool, you can’t go wrong with Salesforce Marketing Cloud.

Overview of Salesforce Marketing Cloud Benefits

Salesforce Marketing Cloud brands itself as the only platform dedicated to the creation and management of customer journeys. Backing up such claim is a plethora of benefits any company would want from a marketing application.

  • Plan, personalize, and optimize the customer journey.
  • Gain more information about your clients.
  • Map your 1:1 customer journeys across multiple channels, devices, and customer lifecycle stages.
  • Generate positive experiences for your customers as you move them forward in their journeys.
  • Analyze and assess the impact of every customer interaction to determine strengths and flaws in your processes and then proceed to optimize your strategies and other methods in real time.

Overview of Salesforce Marketing Cloud Features

  • Journey Builder
  • Email Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Web Personalization
  • Ads
  • Predictive Intelligence
  • Content and Messaging
  • Customer Data Platform

Salesforce Marketing Cloud Position In Our Categories

Position of Salesforce Marketing Cloud in our main categories:

20

Salesforce Marketing Cloud is one of the top 20 Marketing Software products

20

Salesforce Marketing Cloud is one of the top 20
Marketing Software products


Salesforce Marketing Cloud is also listed in the following subcategories:

Category:Position:Category:Position:
Email Marketing Software#5
Category:Position:
Email Marketing Software#5

Every company is different, and may call for a specific Email Marketing Software solution that will be designed for their company size, type of customers and employees and even particular niche they deal with. We advise you don't count on getting an ideal services that is going to work for every business regardless of their history is. It may be a good idea to read a few Salesforce Marketing Cloud reviews first and even then you should remember what the software is intended to do for your business and your employees. Do you require an easy and intuitive service with only basic functions? Will you really use the advanced functionalities needed by pros and big enterprises? Are there any specific tools that are especially practical for the industry you work in? If you ask yourself these questions it is going to be much easier to get a trustworthy app that will match your budget.

How Much Does Salesforce Marketing Cloud Cost?

Salesforce Marketing Cloud Pricing Plans:

Salesforce Marketing Cloud offers 4 high-end product bundles designed to improve marketing processes without putting a dent to your bank. All packages are reasonably priced and suit varying purposes as well as financial considerations. All packages are billed annually.

ExactTarget – starts at $400/month

Designed for email, mobile, and web marketing. Features include:

  • Email marketing
  • Mobile messaging
  • Marketing automation
  • Campaign management
  • Journey Builder
  • Predictive Intelligence
  • Data and analytics

Social Studio – starts at $1,000/month

Created to boost social media marketing. Comes with:

  • Social listening and analysis
  • Content marketing
  • Community engagement and social care

Social.com – starts at $1,250/month

Developed to help companies with their digital advertising campaigns. Functionalities include:

  • Facebook, Twitter, and LinkedIn Ads platform
  • Audience management and segmentation
  • Media campaign management and optimisation

Pardot – Starting at $1,000/month

Purposely built for B2B marketing automation. Capabilities include:

  • Lead generation
  • Lead qualification
  • Lead nurturing
  • Lead tracking

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesforce Marketing Cloud reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Salesforce Marketing Cloud. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

239

NEGATIVE SOCIAL MENTIONS

3

Video

Technical details

Devices Supported
  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • USA
  • UK
  • Canada
  • China
  • Germany
  • India
  • Japan
Pricing Model
  • Annual Subscription
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE NO.
  • TRAINING
  • TICKETS

What are Salesforce Marketing Cloud pricing details?

Salesforce Marketing Cloud Pricing Plans:

Salesforce Marketing Cloud offers 4 high-end product bundles designed to improve marketing processes without putting a dent to your bank. All packages are reasonably priced and suit varying purposes as well as financial considerations. All packages are billed annually.

ExactTarget – starts at $400/month

Designed for email, mobile, and web marketing. Features include:

  • Email marketing
  • Mobile messaging
  • Marketing automation
  • Campaign management
  • Journey Builder
  • Predictive Intelligence
  • Data and analytics

Social Studio – starts at $1,000/month

Created to boost social media marketing. Comes with:

  • Social listening and analysis
  • Content marketing
  • Community engagement and social care

Social.com – starts at $1,250/month

Developed to help companies with their digital advertising campaigns. Functionalities include:

  • Facebook, Twitter, and LinkedIn Ads platform
  • Audience management and segmentation
  • Media campaign management and optimisation

Pardot – Starting at $1,000/month

Purposely built for B2B marketing automation. Capabilities include:

  • Lead generation
  • Lead qualification
  • Lead nurturing
  • Lead tracking

What integrations are available for Salesforce Marketing Cloud?

Salesforce Marketing Cloud supports integrations with the following business systems and applications:

  • Salesforce Sales Cloud
  • Shopify
  • Workfront
  • Facebook
  • Twitter
  • LinkedIn

User reviews


User reviews in total: 33

20
10
3
0
0

Average Rating:

Write your own review of this product

Add a review

The most favorable review

Gene

2 months ago


Pros:
I love the fact that now all of our emails are under one place. Earlier, I couldn’t keep any insights of all the triggered or event driven emails but now I can make the changes and can see now what amount of emails we have sent and how they are doing. We also get the ease and flexibility to perform things. We deal with a number of programs, segments and customization in our email systems and our aim is to provide an unbiased email experience to our users. I was able to gain the knowledge about these on my own but most people tend to take the help of the service team with extra cost.

Cons:
For new users, technology can prove out to be a little hard and for me, the first experience was a similar one as I didn’t know what to do first. But as soon as I started, the slow learning process started. We built a huge program which includes triggered or event driven emails, programs for our Business to Customer emails, FTP data uploads. We manage to use the Salesforce integration for the B2B business activities. A frustrating fact for some of the feautures is that you had to pay extra for something which can’t be utilized by you.

The least favorable review

Fred

1 month ago


Pros:
If you don’t know coding, you can still create email templates by using the platform’s content builder. But make sure the content is not too specialized. The folders option is a big highlight. The system has become more user-friendly compared to previous versions which were more suitable for IT experts.

Cons:
The only disadvantage is you have to perform a lot of steps to send an email. This takes up plenty of time.

Published 1 month ago
Verified
user
If you don’t know coding, you can still create email templates by using the platform’s content builder. But make sure the content is not too specialized. The folders...



What do you think about this review? Great Poor
Published 1 month ago
Verified
user
We can integrate completely with the platform given by Salesforce. It has become a huge part of our business and it has also been able to embed itself with the other...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
I love the fact that now all of our emails are under one place. Earlier, I couldn’t keep any insights of all the triggered or event driven emails but now I can make the...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
Salesforce Marketing Cloud (SFMC) is easy to use and highly scalable for complex projects and tasks. We use the system to manage our basic as well as complex email...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
An excellent platform offered by the SalesForce Marketing Cloud to put together your email marketing and mobile marketing campaigns together. With the help of Mobile...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
The system is very user-friendly and you can set up the data properly to ensure marketers operate their CRM business unit without needing IT support. The app enables...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
I love the fact that now all of our emails are under one place. Earlier, I couldn’t keep any insights of all the triggered or event driven emails but now I can make the...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
Presently, we’re using the version 2.0 of the ET’s enterprise and the tool has been proved out to be greatly flexible as it can do just anything that we ask it to....



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
The Salesforce Marketing Cloud is very easy to use and is till now the best program that a marketer can use. I was able to learn all about the automation studio on my own...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
As a designer I really appreciate the comfort of use. I can easily upload newer image files in my portfolio through the email to marketing specialists and thus, there is...



What do you think about this review? Great Poor

Thank you for submitting your review!

In order to ensure high-quality of our reviews we'll have to verify your email address. Please insert your email address below.

Thank you!

A verification email has been sent to the address you provided. Please click on the link in that email to finalize your review submission.

Page last modified