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Salesforce Marketing Cloud REVIEW

Marketing Software

33 user reviews
USER SATISFACTION 99%
OUR SCORE 9.0

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing system that managed to carve a name for itself in the online application market. Boasting of a robust feature set, Salesforce Marketing Cloud comes in as a powerful marketing solution, especially in the social landscape. With this platform, businesses can easily create and maintain a strong presence in the social media while allowing users to keep track of their brand visibility as well as publish and deliver engaging marketing content and advertising campaigns. It has a collection of marketing products to support your marketing needs such as Journey Builder, Email Studio, and Advertising Studio, among others.

The platform is designed to help marketers deliver relevant and personalized journeys across devices and channels with the right message at the right time throughout each phase of the customer relationship. This product includes integrated solutions for web personalization, advertising, customer journey management, email, mobile, social, data analysis and content creation and management. With a customer-centric approach, this unified solution empowers you to market smarter with AI, connect each customer interaction, engage customers with personalization effectively.

Overview of Salesforce Marketing Cloud Benefits

Salesforce Marketing Cloud brands itself as the only platform dedicated to the creation and management of customer journeys. Backing up such claim is a plethora of benefits any company would want from a marketing application. Here are some of its key benefits:

Consumer-centric Marketing Approach

The software helps companies provide a personalized experience to their consumers through a 360-degree view of every customer. By connecting each touchpoint, you can create deeper and more meaningful journeys by delivering the right message at the right time in the right channel. Marketing Cloud products such as Journey Builder is built for creating 1-to-1 consumer journeys for all channels and departments.

Smart Marketing with AI

Salesforce gives users smarter marketing by bringing AI with Salesforce Einstein so you can build predictive journeys and personalized cross-channel experiences. For instance, Einstein Recommendations enable you to drive average order values and convert anonymous web visitors. It also empowers you in recommending the next best content or product to your customers. Meanwhile, Predictive Intelligence uses customer data and behavior analysis to make data-driven predictive decisions.

Connected Customer Interactions

What sets Salesforce Marketing Cloud apart from other tools in its category is how it effectively gives a connected solution across any channel and device for a personalized customer journey. It lets you connect interactions everywhere, combine customer data and behavior, and start relevant conversations in real time.

Optimized Marketing Processes

Salesforce Marketing Cloud is packed with products to optimize and automate your marketing processes. You can streamline messaging flows, utilize pre-built templates, and execute cross-channel campaigns with ease. For instance, Pardot, Salesforce’s marketing automation tool, takes manual labor out of your workflows so your team can accelerate the sales cycle.

Overview of Salesforce Marketing Cloud Features

  • 1-to-1 Journeys
  • Artificial Intelligence
  • Journey Builder
  • Email Studio
  • Data Management
  • Data Studio
  • Social Studio
  • Advertising Studio
  • Mobile Studio
  • Interaction Studio
  • Marketing Automation
  • Predictive Recommendations
  • Connected Interaction
  • Pre-Built Templates
  • Messaging Flow
  • 360-Degree Customer View
  • Triggered Customer Journey
  • Journey Mapping
  • B2C Journey Management
  • B2B Marketing Automation
  • Website and Landing Pages
  • Personalized Content
  • Lead Segmenatation

Salesforce Marketing Cloud Position In Our Categories

Position of Salesforce Marketing Cloud in our main categories:

50

Salesforce Marketing Cloud is one of the top 50 Marketing Softwareproducts

50

Salesforce Marketing Cloud is one of the 50
Marketing Software products


Salesforce Marketing Cloud is also listed in the following subcategories:

Category:Position:Category:Position:
Email Marketing Software#7
Category:Position:
Email Marketing Software#7

There are trendy and widely used systems in each software category. But are they essentially the best fit for your organization’s special wants? A trendy software product may have thousands of subscribers, but does it provide what you need? For this reason, do not blindly shell out for popular systems. Read at least a few Salesforce Marketing Cloud reviews and think about the aspects that you want in the software such as the fees, main functionality, available integrations etc. Then, choose a few systems that fit your wants. Try out the free trials of these products, read online comments, get clarifications from the seller, and do your homework thoroughly. This exhaustive groundwork is certain to assist you find the best software application for your firm’s unique needs.

How Much Does Salesforce Marketing Cloud Cost?

Salesforce Marketing Cloud Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

The Salesforce Marketing Cloud pricing is based on each customer’s individual needs. The package is tailored to your company’s size, industry, requirements, and price considerations. To get pricing information, contact the vendor to request a quote.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesforce Marketing Cloud reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Salesforce Marketing Cloud. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

239

NEGATIVE SOCIAL MENTIONS

3

Video

Technical details

Devices Supported
  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • English
  • Spanish
  • French
  • Italian
  • Dutch
  • Portugese
  • Swedish
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE
  • TRAINING
  • TICKETS

Salesforce Marketing Cloud User Reviews

What are Salesforce Marketing Cloud pricing details?

Salesforce Marketing Cloud Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

The Salesforce Marketing Cloud pricing is based on each customer’s individual needs. The package is tailored to your company’s size, industry, requirements, and price considerations. To get pricing information, contact the vendor to request a quote.

What integrations are available for Salesforce Marketing Cloud?

Salesforce Marketing Cloud integrates with a long list of solutions in AppExchange. It also supports integrations with the following business systems and applications:

  • Salesforce Sales Cloud
  • Shopify
  • Workfront
  • Facebook
  • Twitter
  • LinkedIn

User reviews


User reviews in total: 33

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3
0
0

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The most favorable review

Lindsey

3 months ago


Pros: I love the fact that now all of our emails are under one place. Earlier, I couldn’t keep any insights of all the triggered or event driven emails but now I can make the changes and can see now what amount of emails we have sent and how they are doing. We also get the ease and flexibility to perform things. We deal with a number of programs, segments and customization in our email systems and our aim is to provide an unbiased email experience to our users. I was able to gain the knowledge about these on my own but most people tend to take the help of the service team with extra cost.

Cons: For new users, technology can prove out to be a little hard and for me, the first experience was a similar one as I didn’t know what to do first. But as soon as I started, the slow learning process started. We built a huge program which includes triggered or event driven emails, programs for our Business to Customer emails, FTP data uploads. We manage to use the Salesforce integration for the B2B business activities. A frustrating fact for some of the feautures is that you had to pay extra for something which can’t be utilized by you.

The least favorable review

Adam

2 months ago


Pros: It is quite easy to use the navigation to find the things. The organization of everything is very nice. Also, there are a number of reports and features available, although I didn’t get time to check each one of them. It’s easy to you after you get used to the peculiarities and if you have some knowledge about HTML.

Cons: Currently, I am not using the new version for my business. It might be a challenge for the solutions of the HTML accessibility, but still, it’s not easy to use the email wizard. I am not being able to sort the content again and this is a great problem, though I have been said that it will be addressed soon.

Published 2 months ago
Verified
user
It is quite easy to use the navigation to find the things. The organization of everything is very nice. Also, there are a number of reports and features available,...



What do you think about this review? Great Poor
Published 2 months ago
Verified
user
It is quite easy to use the navigation to find the things. The organization of everything is very nice. Also, there are a number of reports and features available,...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
I love the fact that now all of our emails are under one place. Earlier, I couldn’t keep any insights of all the triggered or event driven emails but now I can make the...



What do you think about this review? Great Poor
Published 6 months ago
Verified
user
If you don’t know coding, you can still create email templates by using the platform’s content builder. But make sure the content is not too specialized. The folders...



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
For me, the highlights were the seamless ability to segment my subscribers and do A/B testing which are important tasks for email marketers.



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
As a designer I really appreciate the comfort of use. I can easily upload newer image files in my portfolio through the email to marketing specialists and thus, there is...



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
The system is very user-friendly and you can set up the data properly to ensure marketers operate their CRM business unit without needing IT support. The app enables...



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
We can integrate completely with the platform given by Salesforce. It has become a huge part of our business and it has also been able to embed itself with the other...



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
Salesforce Marketing Cloud (SFMC) offers multiple options to perform tasks. If you wish to create a new segment, you can use measures, filters, and SQL queries, and join...



What do you think about this review? Great Poor
Published 8 months ago
Verified
user
The customer support and relationships managers are always enthusiastic in helping their customers and thus the support system is the main plus point. The best thing is...



What do you think about this review? Great Poor

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