An amazing application

What are the best aspects of this product?

Salesforce Marketing Cloud is a great app. We have integrated the system with our Salesforce CRM, which enables us to automate marketing messages based on existing customer data. Before using Marketing Cloud we were utilizing spreadsheets for the task and it was very tedious and time-consuming. Marketing Cloud saves us plenty of time as it helps to automate campaigns based on live data in Salesforce. Plus, it offers email metrics that we can view along with dashboards, reports, and customer records. The system is a real boon for our business.

What aspects are problematic or could work better?

There are no noticeable drawbacks but I wish there were additional metrics such as the browser/device/email client which a subscriber uses to open and read the email. This would help us a lot.

What specific problems in your company were solved by this product?

Salesforce Marketing Cloud helps us create and manage targeted product launch campaigns in new markets. This is a great benefit for our company as the app saves us lots of time compared to using spreadsheets manually, and has boosted our accuracy too. We now filter on granular criteria, create the automation, and switch over to the next project.

Are you a current user of this product?

Yes