Measurable and extremely useful for small teams!

What are the best aspects of this product?

The customer support and relationships managers are always enthusiastic in helping their customers and thus the support system is the main plus point. The best thing is the excellent and detailed tracking of the sent items. The automation studio is designed for the organizations where the self-learning processes are greatly adopted and the tools are learned by the individuals on their own. The product has excellently helped me at all the times and in case I need any help, the support system has always been there. From triggered mails to the automated males, it manages everything.

What aspects are problematic or could work better?

The thing I didn’t like is the learning curve which is quite difficult for the fresh users. Being a professional, I have a really hectic schedule and it’s really a tough thing to understand without devoting a lot of time. I either have to call the support team, take classes or go through forums. I just wish the Best Practices were much more common and the users who are using these products could be able to spend their money on a partner who is certified or on some professional services. For a completely matured solution, the automation experts must look for some other options.

What specific problems in your company were solved by this product?

For a number of functions, we utilize the Salesforce Marketing Cloud. The functions that we use are Part Email marketing solutions and part marketing automation function. We specifically aim at filtering contacts along with the purchasing funnel which lies in the range of the target customers or organizations. Also, additions are made by way of our customer lifecycle. SalesForce Marketing Cloud has always allowed us to work with strength of a bigger team which we’re not.

Are you a current user of this product?

Yes