Put up the enterprise solution!

What are the best aspects of this product?

An excellent platform has offered by the Exact Target to put together your email marketing and mobile marketing campaigns together. With the help of Mobile Connect, it took nearly no time to set up the mobile campaign. The Fuel API can easily be used to trigger SMS and emails to the landing page and then gather all the data in the Exact Target itself. There are several other such platforms to but they always require the integration with a third party but this is not in the case of Exact Target which makes things much easy.

What aspects are problematic or could work better?

For a part-time digital marketer, Exact Target might not prove out to be an apt system. There is a great variety of features with this system and these require more time to learn as compared to the other products of the market. The scripts can be a little hard to learn and this can hinder some of the solutions.

What specific problems in your company were solved by this product?

Our team and some of the clients had been looking for a huge email solution along with an SMS support that can also be blended with their social media campaigns. Also there is the management of the solution under just one system and this has reduced the efforts on management and improvement.

Are you a current user of this product?

Yes