Shifting to Exact Target has given a whole new height to our email systems.

What are the best aspects of this product?

I love the fact that now all of our emails are under one place. Earlier, I couldn’t keep any insights of all the triggered or event driven emails but now I can make the changes and can see now what amount of emails we have sent and how they are doing. We also get the ease and flexibility to perform things. We deal with a number of programs, segments and customization in our email systems and our aim is to provide an unbiased email experience to our users. I was able to gain the knowledge about these on my own but most people tend to take the help of the service team with extra cost.

What aspects are problematic or could work better?

For new users, technology can prove out to be a little hard and for me, the first experience was a similar one as I didn’t know what to do first. But as soon as I started, the slow learning process started. We built a huge program which includes triggered or event driven emails, programs for our Business to Customer emails, FTP data uploads. We manage to use the Salesforce integration for the B2B business activities. A frustrating fact for some of the feautures is that you had to pay extra for something which can’t be utilized by you.

What specific problems in your company were solved by this product?

Unavailable

Are you a current user of this product?

Yes