Strongly recommended tool for marketing!

What are the best aspects of this product?

This e-marketing platform is greatly user friendly. If the data structure is properly setup a marketer of the CRM business can run all the business activities without being dependent on the personnel of the IT. By the help of the lifecycle program, the product allows a user to build the whole journey of a customer. The tool has no limits in this concern and another plus point is the high-class customer support.

What aspects are problematic or could work better?

Some additional functions can be added to the reporting systems, especially in the case of summarizing the performance of some individuals as it has to be sent for a marketing campaign. The best way to handle the data is by exporting it by putting it in some dashboard program.

What specific problems in your company were solved by this product?

At present, we’re trying to test this system along with some complex content related to the buyers. Being digital markets, we have an abundance of data and the most required skill is to have the knowledge about using the data so that it can manipulate the behavior.

Are you a current user of this product?

Yes