Infinite flexibility that lets us add marketing tools quickly and easily

What are the best aspects of this product?

I love Segment's infinite flexibility. Instead of going to your developer every time you want a new tool installed, new tools can easily be added as your needs scale. Its ability to measure events in analytics tools and being able to trigger marketing automation workflows from the same events is powerful. Thus, marketing work can focus on what happens and fine tune the funnel without the involvement of too many development resources.

What aspects are problematic or could work better?

I wish the pricing was based more on usage rather than tiers. In some instances, the software upgrade to a higher tier will cost more than the integration itself. Other than that, there are no major issues to report on the software itself.

Are you a current user of this product?

Yes