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Segment Review

Segment
Our score: 9.0 User satisfaction: 95%

What is Segment?

Segment is a powerful API that enables companies and organizations gather and aggregate all analytics data on their websites, and then stream that data to the corresponding analytics platform they are using. This data analytics software can stream and make sense of tons of data that is collected from multiple sources, including desktops, phones, tablets, iBeacons, point-of-sale registers, and TVs.

Segment is specifically designed for B2B service providers who require powerful yet user-friendly analytics tool to help them understand and manage their data better. The tools is basically a simple API that doesn’t require high levels of technical expertise to get familiar with. This help users save tons of development time and focus on more pressing issues.

Overview of Segment Benefits

Data analytics is an integral part to any business endeavor, especially when it comes to the B2B scene. Segment provides businesses with data analytics services that enable them to gather huge amounts of data from multiple sources, and quickly turn it into more comprehensible reports and analytics without breaking a sweat.

With Segment, users can capture any data from any touch point or platform. These platforms and sources can include mobile devices and operating systems, websites, blogs, servers, and cloud-based applications such as CRMs, payment gateways, and more. Segment then streams that data into your preferred destination, whether it be your email inbox, data warehouse, or your company’s data analytics engine. It is that simple.

Segment simplifies the data analytics process by providing users with a central point, a single JavaScript client that gathers and aggregates data and then delivers it to your preferred analytics services. That means you do not have to install a separate data analytics application like Google Analytics or Optmizely as Segment enables you to retrieve data and automatically stream them to services that you specified.

The solution helps your business to easily integrate and administer analytic tools without having to open, close, or exit from the system. As data analytics becomes a more simple process, Segment reduces the need for marketing people to rely on highly technical staff to help them as they can now manage the analytics tools themselves.

Overview of Segment Features

  • Historical Import
  • Alerts and Monitoring
  • Object API
  • Schedule Loads
  • Business Intelligencce
  • Built to Scale
  • Data Collection for Multiple Sources
  • Third-Party Integratins
  • Data Warehousing
  • Optimized for Mobile Devices

Segment Position In Our Categories

Since businesses have special business needs, it is only logical that they avoid buying a one-size-fits-all, ideal business program. Be that as it may, it would be futile to come across such application even among widely used software solutions. The best thing to undertake should be to shortlist the different essential factors that require research like critical features, price plans, technical skill ability of the employees, organizational size, etc. Next, you should follow through the research systematically. Read these Segment review articles and explore each of the applications in your list more closely. Such well-rounded research ascertains you keep away from unsuitable apps and choose the one that provides all the aspects you require company requires to achieve growth.

Position of Segment in our main categories:

TOP 20

Segment is one of the top 20 Business Intelligence Software products

If you are interested in Segment it could also be beneficial to examine other subcategories of Business Intelligence Software gathered in our base of SaaS software reviews.

It's important to note that almost no software in the Business Intelligence Software category will be a perfect solution able to match all the needs of different business types, sizes and industries. It may be a good idea to read a few Segment Business Intelligence Software reviews first as certain software might excel only in a very small group of applications or be prepared with a very specific industry in mind. Others can operate with an intention of being simple and intuitive and as a result lack complicated functionalities welcomed by more experienced users. You can also come across apps that cater to a broad group of customers and provide a complex feature set, however that frequently comes at a higher cost of such a software. Make sure you're aware of your needs so that you choose a software that has exactly the features you search for.

How Much Does Segment Cost?

Segment Pricing Plans:

Free Trial

Developer

Free

Team

$10/1000 MTUs

Business

Contact vendor

Segment offers the following SMB and Enterprise pricing plans:

Developer – Free

  • Limited to 1,000 Monthly Tracked Users (MTUs)/month
  • Unlimited Integrations
  • 1 Source limit
  • 1 Warehouse limit
  • 1 sync a day
  • 1 Seat

Team – $10/1000 MTUs

  • Starts at $100/month
  • Unlimited Integrations
  • Unlimited Sources
  • 1 Warehouse limit
  • 2 syncs a day
  • 7 Seats

Business – Enterprise Pricing (Annual Contract)

  • Unlimited Integrations
  • Filtering
  • Unlimited Sources
  • Custom Source Data API
  • Unlimited Warehouses
  • Custom Sync Schedule
  • Filtering
  • Automatic Redshift Vacuuming
  • Hosted Redshift Instance
  • Unlimited Seats
  • Access control
  • Alerting
  • Data Replay
  • Premium Support

User Satisfaction

Positive Social Media Mentions 124
Negative Social Media Mentions 11

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Segment reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Segment. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Top Competitors To Segment By Price

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Segment Comparisons

Segment user reviews

Work is simplified with Segment

Read full review >
Vickie
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 25.04.2020 Company Size: More than 100 Employees Industry: Information Technology and Services

Segment is the best platform for customer data management

Read full review >
Terence
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 13.04.2020 Company Size: 11-50 Employees Industry: N/A

Segment is a reliable solution for configuring analytics

Read full review >
Kathlyn
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 12.04.2020 Company Size: 1-10 Employees Industry: N/A

This platform makes data collection more efficient

Read full review >
Edna
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 10.04.2020 Company Size: 11-50 Employees Industry: Marketing and Advertising

Integrating new systems is simpler and more efficient with Segment

Read full review >
Roderick
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 28.03.2020 Company Size: More than 100 Employees Industry: Marketing and Advertising

What are Segment pricing details?

Segment Pricing Plans:

Free Trial

Developer

Free

Team

$10/1000 MTUs

Business

Contact vendor

Segment offers the following SMB and Enterprise pricing plans:

Developer – Free

  • Limited to 1,000 Monthly Tracked Users (MTUs)/month
  • Unlimited Integrations
  • 1 Source limit
  • 1 Warehouse limit
  • 1 sync a day
  • 1 Seat

Team – $10/1000 MTUs

  • Starts at $100/month
  • Unlimited Integrations
  • Unlimited Sources
  • 1 Warehouse limit
  • 2 syncs a day
  • 7 Seats

Business – Enterprise Pricing (Annual Contract)

  • Unlimited Integrations
  • Filtering
  • Unlimited Sources
  • Custom Source Data API
  • Unlimited Warehouses
  • Custom Sync Schedule
  • Filtering
  • Automatic Redshift Vacuuming
  • Hosted Redshift Instance
  • Unlimited Seats
  • Access control
  • Alerting
  • Data Replay
  • Premium Support

What integrations are available for Segment?

Segment integrates with the following business systems and applications:

  • Aboardly
  • ActiveCampaign
  • Adjust
  • Adwords
  • AdRoll
  • Alexa
  • Amazon S3
  • Bing Ads
  • Branch Metrics
  • Bronto
  • nugSnag
  • Calq
  • Castle
  • Auto Send
  • Drift
  • Drip
  • Elevio
  • Eloqua
  • ComScore
  • Converto
  • Freshdesk
  • Freshsales
  • Gauges
  • GoSquared
  • Heap
  • Hello Bar
  • Google Analytics
  • MailChimp
  • MailJet
  • Marketo
  • Mode
  • Mixpanel
  • Olark

and many more.

Segment average rating:

Average score
5/5 (14 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Roderick

PROS: We are one of the Segment’s first users. We used to spend a lot of time integrating new systems. That has changed since we started using this platform. Our work has been simpler since.

CONS: I would like Segment better if it is more cost-friendly. This will make it more accessible for its users, especially the new ones.

Reviewed 3 months ago

Read full review >

The least favorable review

Eddie

PROS: Aside from integrating almost every tool out there, the API, on its own, shows the best in tracking practices. Server and client side tracking tools presence guarantees that collected data is done to the nearest source. Reliability has been really good. Customer support is the best and bugs are minimal. Pricing is considered fair for its value.

CONS: It'd be a bonus if there was some kind of a pre-installed process that offers client-side only integrations as well as data from the side of the server. The price tag for Warehouses isn't as reasonable as expected. It'd be a lot nicer if a tool-by-tool off of Segment is available. With some tools becoming a bit mature and it's a necessity to have advanced features, it's not as favourable to multiplex via Segment.

Reviewed 2 years ago

Read full review >

More reviews from 14 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Work is simplified with Segment

Read full review >
Vickie
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 25.04.2020 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: Segment’s data integration tool is extremely convenient. Adding and exploring data sources to test what best fit your needs is easy with this platform.

CONS: I am very satisfied with this product so far. It has met all my expectations.

What do you think about this review? Great Poor

Segment is the best platform for customer data management

Read full review >
Terence
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 13.04.2020 Company Size: 11-50 Employees Industry: N/A

PROS: Segment has impressive integration capabilities and is very easy to navigate.

CONS: I would say there is nothing to dislike about this platform. It makes our work incredibly easier. It automizes the implementation of downstream tools.

What do you think about this review? Great Poor

Segment is a reliable solution for configuring analytics

Read full review >
Kathlyn
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 12.04.2020 Company Size: 1-10 Employees Industry: N/A

PROS: We rely heavily on Segment for data collection. We use it to gather analytics from various sources and send them to multiple destinations. We like how we can set filters and control our data before sending them.

CONS: Improvements could be made to eliminate confusion in the process of selecting destinations.

What do you think about this review? Great Poor

This platform makes data collection more efficient

Read full review >
Edna
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 10.04.2020 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Segment has a lot of impressive features. I like the debug console feature because it allows me to access, review, control, and correct errors on my data in real-time. Analytics.js is another feature of this platform that I like. It helps eliminate the errors in the flow of data by eliminating duplicate codes and feeding the same event to all your analytical platforms.

CONS: We had some trouble debugging errors concerning custom events. There were some errors with the documentation feature as well.

What do you think about this review? Great Poor

Integrating new systems is simpler and more efficient with Segment

Read full review >
Roderick
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 28.03.2020 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: We are one of the Segment’s first users. We used to spend a lot of time integrating new systems. That has changed since we started using this platform. Our work has been simpler since.

CONS: I would like Segment better if it is more cost-friendly. This will make it more accessible for its users, especially the new ones.

What do you think about this review? Great Poor

This is the perfect tool to collect and analyze data

Read full review >
Curt
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 15.02.2020 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: The data we gather from multiple tools through integration with Segment has helped us make more informed decisions as a company. Its features like personas, protocols, and computed traits, among others, made this possible.

CONS: We encountered some technical issues while setting up computed traits but these issues were due to user error for the most part.

What do you think about this review? Great Poor

My on-the-go tool whenever I’m dealing with analytics.

Read full review >
Sue
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 23.09.2019 Company Size: 11-50 Employees Industry: Transportation/Trucking

PROS: It's really simple and swift for plugging to just about any analytics tools in any JavaScript app. Our company's marketing department are into mixpanel. Our developers like keen.io. Some are content with KISSmetriccs, but with Segement, everyone is happy and content.

CONS: Two of the biggest gripes involved analytics.js not functioning with the react negative. The other is not having a convenient approach in filtering events from UI's segment. If you desire specific events to only head for certain sources, you'll need to implement that within your code.

What do you think about this review? Great Poor

A central solution to track user behavior and app performance

Read full review >
Janet
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.09.2019 Company Size: 11-50 Employees Industry: Transportation/Trucking/Railroad

PROS: It provides a quick and easy way to plug any analytics tool into any JavaScript application. The people in my company has different application preferences, but with segment everybody's happy. They still get to use their preferred applications while enjoying greater capabilities it provides.

CONS: The analytics.js doesn't work with react native. There is also no easy way to filter events from segment's UI. If you want certain events to only go to certain sources, you need to implement that in your code.

What do you think about this review? Great Poor

Integrates easily with third party tools even without developer help

Read full review >
Grant
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 20.09.2019 Company Size: More than 100 Employees Industry: Management Consulting

PROS: In addition to integrating with nearly every third-party tool imaginable, Segment's API reflects best practices in tracking. The presence of both server and client side tracking tools ensures that data is always collected as close to the source as possible. Support is top notch and reliability has been superb. Price is also generally fair, considering how much value it provides to our business.

CONS: It would be nice if there was a built-in mechanism to provide client-side only integrations (such as Facebook ads) data from the server-side. Also, pricing for warehouses offering is less reasonable. Would be nice if there was a more graceful tool-by-tool whihc would help in any transition to be made to Segment.

What do you think about this review? Great Poor

Ideal when dealing with plenty of metric services.

Read full review >
Valerie
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.09.2018 Company Size: 11-50 Employees Industry: Leisure, Travel & Tourism

PROS: Each of the metric service included functions reasonably for certain things. You might not have a clue which suits you best from the start or when you're measuring anything new. This is ideal when you're already experienced with metrics and refuse to go to three divided calls in a single event. Ideal to test if your analytics function with their debug debug functionality.

CONS: Nothing really. I've been using this tool for a long time and I've yet to say anything bad about it. I highly recommend this to everyone.

What do you think about this review? Great Poor

Single integration that lets piping of data from anywhere

Read full review >
Fernando
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.04.2018 Company Size: 1-10 Employees Industry: Internet

PROS: Segment's single integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on building features. They also have some cool features like self-hosted data warehouses that can be pretty powerful too.

CONS: I believe it's not really necessary unless you're trying to remove all implementation decisions away from engineers when building an ETL pipeline. Also, unless you really want to push your data to a ton of places (which you probably shouldn't care about), then there's no reason to use it. Using it also restrains you to its implementation and you don't always get to leverage more of its advanced integration features.

What do you think about this review? Great Poor

Infinite flexibility that lets us add marketing tools quickly and easily

Read full review >
Jean
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.04.2018 Company Size: 1-10 Employees Industry: Management Consulting

PROS: I love Segment's infinite flexibility. Instead of going to your developer every time you want a new tool installed, new tools can easily be added as your needs scale. Its ability to measure events in analytics tools and being able to trigger marketing automation workflows from the same events is powerful. Thus, marketing work can focus on what happens and fine tune the funnel without the involvement of too many development resources.

CONS: I wish the pricing was based more on usage rather than tiers. In some instances, the software upgrade to a higher tier will cost more than the integration itself. Other than that, there are no major issues to report on the software itself.

What do you think about this review? Great Poor

A great tool for integration with just about any crm/analytics tool in the market.

Read full review >
Janice
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.03.2018 Company Size: 1-10 Employees Industry: Information Technology

PROS: Segment is an awesome tool whenever you're thinking of monitoring anything on your site via third party services. Set up is really easy. It's reliable and robust. Its UI is easy to look at and the debugger makes things a lot simpler to see if things are functioning well in your side. Their latest integration with Postgres or Amazon Redshift as a Data Warehouse appears to be very promising indeed!

CONS: So far, there's nothing that I don't favour. I've yet to contact their customer support for any problems. So basically, there's nothing to comment.

What do you think about this review? Great Poor

One of the best and highly recommended in organizations that are data-driven.

Read full review >
Eddie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 19.03.2018 Company Size: More than 100 Employees Industry: Internet

PROS: Aside from integrating almost every tool out there, the API, on its own, shows the best in tracking practices. Server and client side tracking tools presence guarantees that collected data is done to the nearest source. Reliability has been really good. Customer support is the best and bugs are minimal. Pricing is considered fair for its value.

CONS: It'd be a bonus if there was some kind of a pre-installed process that offers client-side only integrations as well as data from the side of the server. The price tag for Warehouses isn't as reasonable as expected. It'd be a lot nicer if a tool-by-tool off of Segment is available. With some tools becoming a bit mature and it's a necessity to have advanced features, it's not as favourable to multiplex via Segment.

What do you think about this review? Great Poor
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Reviewed By Jenny Chang
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