Invites a powerful marketing automation strategy

What are the best aspects of this product?

The cost efficiency of the tool is what makes it the most ideal to use. It has powerful features, which helps you to automate our campaigns with ease. I have used similar tools such as Hubspot and Marketo and they do not come close to what SharpSpring has to offer. You get the best of both worlds with this product. Features that are found in other similar tools are all merged into one, which is SharpSpring. If you are looking to give your marketing automation campaign a facelift, then SharpSpring is the way to go. It is flexible and will accommodate all your automation needs to give a powerful marketing strategy.

What aspects are problematic or could work better?

Although it has the best of both worlds in terms of features, there are some features that you will not find in SharpSpring but they are in Marketo and Hubspot. For example the revenue cycle analytics system and an information hub where your marketers can read more about the product and how to use it. Also, when you compare with the two platforms, SharpSpring has less integrations. We understand that is a new platform and with time it will integrate with many third party applications to meet the marketing automation needs of users. Due to this deficiency, you have to seek a custom integration at an extra cost. Luckily, since SharpSpring is cost friendly, you can easily cover such a cost.

What specific problems in your company were solved by this product?

We have been able to solve the problem of quality data. With many people visiting and going through our website, it can be difficult to sell to them if you do not know what they are looking for or where they are. SharpSpring has managed to help us collect data on the behavior of our visitors and also their contact details. This way, we can create content that is relevant to them in a B2B content marketing efforts. We can end specific messages to specific group of visitors to our site after analyzing their activities on our website. This helps to bring results and value to our business. I can help my clients to come up with quality content that will help build powerful automation for positive results.

Are you a current user of this product?

Yes