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SimilarWeb Pro Review

SimilarWeb Pro
Our score: 9.0 User satisfaction: 98%

What is SimilarWeb Pro?

SimilarWeb Pro is a popular BI solution, known by its competitive online intelligence and web measurement.

Using the biggest international online panel, the tool offers website analytics tools that allow you to see traffic statistics for any of your websites. This in turn enables you to look at website traffic as well as traffic acquisition strategies for various sites simultaneously. Overall, SimilarWeb helps keep an eye on your complete business health, track opportunities, and make smarter business decisions.

The tool’s insights help companies, marketers, publishers, and analysts to review their performance against competitors. By enabling them to compare website traffic, SimilarWeb Pro helps them find new ways to boost their traffic and discover new growth opportunities to broaden their audience. What is even better is that SimilarWeb is a quote-priced system, where each client receives a price tailored to his needs and financial capacity. A free plan for startup users is also provided.

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Overview of SimilarWeb Pro Benefits

Created for companies of any size and type, the tool can be used by any company with a website and trying to expand its website’s reach. SimilarWeb Pro is also beneficial for huge companies for their merger and acquisition activities as well as marketing expansion endeavors. Some of the firms that are currently using this tool are Taboola, PayPal, Outbrain, Eventbrite, eBay, and Flipkart.com.

SimilarWeb Pro can access in-depth data insights related to the performance of your business competitors’ website traffic and even mobile applications. The tool allows you to perform an analysis of any industry or website. By simply checking out a website within SimilarWeb Pro’s control panel, you can get complete access to analytics data of that specific site, such as user engagement metrics including monthly visits, pageviews, bounce rate, and visit duration; along with audience interests and geographic traffic details. Reporting is nowhere beyond what users would expect from a premium BI product, but the real hint about it is that reports can be customized to meet the needs of any industry.

SimilarWeb will also cover the needs of multinational and large enterprises, as it secures unobstructed multi-user access, top tier professional support and services, custom reporting, and a number of API integrations. The number of websites you can manage with it is not limited, and the company is very flexible when it comes to choosing your preferred payment method. Assistance, in brief, is accessible in any moment upon implementation. In order to check this for yourself, subscribe for their live demo for free.

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Overview of SimilarWeb Pro Features

  • Website data: visits, keywords, geography, referrals etc.
  • See traffic share according to channel (search, direct, display, etc.)
  • Keyword research tool (for both Organic & PPC)
  • Organic versus PPC keyword performance comparison
  • Competitor website traffic analysis
  • Engagement metrics: bounce rate, time on site, popular pages
  • See traffic share according to device: mobile and desktop traffic
  • In-depth competitor keyword analysis
  • Google Analytics “not provided” and “not set” keywords
  • Reveal competitor display ads and networks
  • Side-by-side website traffic comparison for as many as five sites
  • See conversion funnel pages, subdomains, landing pages
  • Visual charts and graphs for KPIs
  • Mobile app industry analysis
  • Mobile app popular keywords
  • Mobile app market ranking by category and country
  • Industry analysis tool, which includes keywords and traffic sources
  • Email and social media traffic reports
  • Data from Google Play and Apple App store
  • Mobile app traffic sources

SimilarWeb Pro Position In Our Categories

Because businesses have distinct business requirements, it is only reasonable they steer clear of buying an all-in-one, ideal system. Nevertheless, it would be almost impossible to chance on such application even among recognizable software products. The rational step to do can be to spell out the varied significant functions that entail analysis like key features, plans, technical skill levels of the employees, organizational size, etc. After which, you should conduct the research exhaustively. Browse through some of these SimilarWeb Pro reviews and check out each of the applications in your list more closely. Such comprehensive research guarantee you take out ill-fitting apps and buy the one that offers all the aspects your business requires for success.

Position of SimilarWeb Pro in our main categories:

TOP 100

SimilarWeb Pro is one of the top 100 Business Intelligence Software products

TOP 20

SimilarWeb Pro is one of the 20 Keyword Ranking & Tracking Software products

TOP 20

SimilarWeb Pro is one of the top 20 Local SEO Software products

TOP 20

SimilarWeb Pro is one of the 20 SEO Analysis & Audit Software products

TOP 20

SimilarWeb Pro is one of the top 20 SEO Management Software products

TOP 20

SimilarWeb Pro is one of the 20 SEO Reporting Software products

TOP 20

SimilarWeb Pro is one of the top 20 SEO Software products

Each business is different, and can call for a special SEO Software solution that will be adjusted to their company size, type of clients and employees and even specific industry they support. It's not wise to count on finding a perfect app that is going to work for every business no matter what their background is. It may be a good idea to read a few SimilarWeb Pro SEO Software reviews first and even then you should pay attention to what the solution is intended to do for your company and your workers. Do you require a simple and intuitive app with only basic functions? Will you really use the complex functionalities needed by pros and big enterprises? Are there any particular tools that are especially practical for the industry you operate in? If you ask yourself these questions it is going to be much easier to find a solid software that will fit your budget.

How Much Does SimilarWeb Pro Cost?

SimilarWeb Pro Pricing Plans:

Free Trial

Free

Free

Premium

By quote

Custom

By quote

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What are SimilarWeb Pro pricing details?

SimilarWeb Pro Pricing Plans:

Free Trial

Free

Free

Premium

By quote

Custom

By quote

SimilarWeb offers a free basic plan that you can use to try out the software and two priced plans. Enterprise pricing is available by quote, so please contact the vendor directly to get more details on their offer. Here’s what you get in each of the plans:

Free:

  • 5 Results Per Website Metric
  • 3 Months of Traffic Data
  • 3 Months of Mobile App Analysis Data

Premium: by quote

  • 500 Results Per Website Metric
  • 18 Months of Traffic Data
  • 18 Months of Mobile App Data
  • Mobile Web Traffic & Engagement
  • API Access
  • 245 Industry Categories
  • Website Popular Pages

Custom: by quote

  • Unlimited Results Per Website Metric
  • Up to 37 Months of Traffic Data
  • Up to 24 Months of Mobile App Data
  • Mobile Web Traffic & Engagement
  • API Access
  • 245 Industry Categories
  • Website Popular Pages
  • Mobile App Engagement
  • SimilarWeb Reports
  • Filter Data by Country

User Satisfaction

Positive Social Media Mentions 115
Negative Social Media Mentions 2

We realize that when you make a decision to buy a SEO Software it’s crucial not only to see how experts rank it in their reviews, but also to find out whether the real people and businesses that use these solutions are genuinely content with the service. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and SimilarWeb Pro reviews across a wide array of social media sites. The data is then presented in a simple to digest way showing how many users had positive and negative experience with SimilarWeb Pro. With that information at your disposal you should be prepared to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for SimilarWeb Pro?

Currently, SimilarWeb Pro offers a streamlined integration with WhatRunsWhere.

SimilarWeb Pro User Reviews

SimilarWeb Pro average rating:

Average score
4.8/5 (14 user reviews)
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

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The most favorable review

Edgar

PROS: I really like the chrome extension, the data we get is always accurate and it proivides great insight. The visual breakdowns are easy to understand. Also, customer engagement data and when tracking traffic is simple and powerful process.

CONS: They could include PPC into extension. The dashboard it cannot be easily navigated.

Reviewed 8 years ago

Read full review >

The least favorable review

Victor

PROS: I’m working on the Chrome a lot so this app is available as a Chrome plugin is convenient. This is most useful for us when looking into traffic stats and the source of traffic stats as well.

CONS: There are times when the traffic displayed isn’t accurate and we also find that some of the information we receive isn’t useful for our job.

Reviewed 4 years ago

Read full review >

More reviews from 14 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Great for finding out the traffic on a website.

Read full review >
Victor
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.12.2021 Company Size: 11-50 Employees Industry: Public Relations and Communications

PROS: I’m working on the Chrome a lot so this app is available as a Chrome plugin is convenient. This is most useful for us when looking into traffic stats and the source of traffic stats as well.

CONS: There are times when the traffic displayed isn’t accurate and we also find that some of the information we receive isn’t useful for our job.

What do you think about this review?

Great Poor

Great market intelligence platform

Read full review >
Deborah
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 18.11.2021 Company Size: More than 100 Employees Industry: N/A

PROS: We like the interface. It makes peeking into any app or website’s digital marketing strategy so easy.

CONS: Sometimes we find that it’s not always showing accurate data. But this is most useful when we’re making a benchmark or comparison test.

What do you think about this review?

Great Poor
Show More User Reviews (14)

A tool for purposeful research

Read full review >
Connie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 20.10.2021 Company Size: 11-50 Employees Industry: Computer Software

PROS: What I love about it is the insight on competitor visitor's behavior, and the ability to follow their way down to a paticular website. Knowing which keywords they are searching for is an invaluable insight that will enrich your Google Analytics competition database.

CONS: SimilarWeb is packed with useful features and information, but this doesn't necessarily mean you'd be able to use the insight you get straight away, and to jump to conclusions. In order to estimate product functionality in general, you need the work of groups or data driven individuals, and that's something you have to organize yourself. The tool does research, that's the only thing it is actually supposed to do.

What do you think about this review?

Great Poor

SimilarWeb is a wonderful tool for blogs and websites

Read full review >
Halie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 20.09.2021 Company Size: 51-100 Employees Industry: N/A

PROS: Similarweb has a user-friendly user experience that lets me work seamlessly with influencers on their blogs and websites. With it, I can see where traffic comes from to help my clients improve their social content and linking.

CONS: I do not have Google Analytics integrated with this tool so it may have impacted my experience negatively but it would help if they can provide more social analytics for more data.

What do you think about this review?

Great Poor

A good tracker though it only works well for healthy websites

Read full review >
Felicia
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 10.09.2021 Company Size: 11-50 Employees Industry: Information Technology and Services

PROS: SimilarWeb offers a bird's eye view of things like a website's traffic, its keywords, and other analytics stuff. I like that but what I like most is how I can easily access a website's information via the Chrome plugin.

CONS: There are times when I have to employe alternatives because SimilarWeb does not have information on lesser-known websites.

What do you think about this review?

Great Poor

Great for prospecting

Read full review >
Mariela
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 28.06.2021 Company Size: More than 100 Employees Industry: N/A

PROS: When using the app, we find that the information we need is displayed in a convenient way which makes it easy for us to evaluate the data and convert it into useful insights.

CONS: There are times when the data have shown, the Alexa rank, for example, isn’t completely accurate.

What do you think about this review?

Great Poor

We like SimilarWeb

Read full review >
Demarco
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 08.03.2021 Company Size: More than 100 Employees Industry: N/A

PROS: The user interface is clear and easy to understand. In there, we can see a thorough analysis of how our company is doing and how our competitors are faring.

CONS: To be honest, I’m not that convinced that every data provided is 100% accurate.

What do you think about this review?

Great Poor

This is great website analyst tool

Read full review >
Israel
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.03.2021 Company Size: More than 100 Employees Industry: Internet

PROS: I like this software because it allows me to review website visits data and to gauge traffic of websites which is extremely useful for my industry analyst projects.

CONS: I believe that its algorithms predict too high a rate of website visitor numbers, but at the same time if there is miscalculation within the algorithm it would affect all other sites simultaneously.

What do you think about this review?

Great Poor

We are able to track our competitors traffic thanks to SimilarWeb solution

Read full review >
Sherry
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.01.2021 Company Size: 11-50 Employees Industry: Computer Software

PROS: I like that it allows us to track our competitor’s website visitors and the keywords they are searching. It provides detailed insight into Google Analytics so we can track our competitors’ performances.

CONS: It takes the work of team so they could get full functionality out of the product.

What do you think about this review?

Great Poor

This intelligence software has been a great help to us

Read full review >
Brennon
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 31.12.2020 Company Size: More than 100 Employees Industry: Financial Services

PROS: For our market research, this is a great solution. We can’t stress how useful it is when prospecting for new partners that we can get detailed analysis on particular websites and the source of its traffic. It’s also helpful that we can get a comprehensive look into the traffic sources of websites of interest.

CONS: We don’t sometimes understand the time-span of the information because it sometimes changes when we’re clicking around the profile of a website. Also, while the Chrome extension is convenient, it sometimes shows different data than what is shown on the website.

What do you think about this review?

Great Poor

SimilarWeb saves us lot of time and helps us to improve efficiency

Read full review >
Lucy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.08.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: SimilarWeb has great features and my favorite one is the competitor analysis. It provides me with instant analysis of keywords that our competitors are using and it provides us with source of the traffic that our competitor is getting.

CONS: It would be great if they could implement an integration with Google Analytics and to provide detailed and accurate data.

What do you think about this review?

Great Poor

Give it a try

Read full review >
Chad
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.01.2018 Company Size: More than 100 Employees Industry: N/A

PROS: This system offers an inside look into analytical information and competitors. It is helpful tool when it comes to measuring outlet circulation and unique visitors. We are able totrack our brand’s website VS competitors’ and even keywords they are using.

CONS: I’d like to see an option for downloading data and if they could add additional context and explanation of different data sets and their meaning.

What do you think about this review?

Great Poor

This is great prospect research tool

Read full review >
Edgar
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.12.2017 Company Size: More than 100 Employees Industry: N/A

PROS: I really like the chrome extension, the data we get is always accurate and it proivides great insight. The visual breakdowns are easy to understand. Also, customer engagement data and when tracking traffic is simple and powerful process.

CONS: They could include PPC into extension. The dashboard it cannot be easily navigated.

What do you think about this review?

Great Poor

It is pricy product but it has everything we need

Read full review >
Helen
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.12.2017 Company Size: More than 100 Employees Industry: Glass, Ceramics & Concrete

PROS: In my experience, this is great tool because it allows us to track engine traffic, referrals and outgoing traffic for competitors. We are able to export our researches into Excel sheets and to modify data so we can identify affiliate blogs to network with PPC campaigns. Also, the support team is wonderful, you can reach them via email, twitrter and on the phone.

CONS: The system is expensive for small companies.

What do you think about this review?

Great Poor
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SimilarWeb Pro user reviews

Great for finding out the traffic on a website.

Read full review >
Victor
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.12.2021 Company Size: 11-50 Employees Industry: Public Relations and Communications

Great market intelligence platform

Read full review >
Deborah
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 18.11.2021 Company Size: More than 100 Employees Industry: N/A

A tool for purposeful research

Read full review >
Connie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 20.10.2021 Company Size: 11-50 Employees Industry: Computer Software

SimilarWeb is a wonderful tool for blogs and websites

Read full review >
Halie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 20.09.2021 Company Size: 51-100 Employees Industry: N/A

A good tracker though it only works well for healthy websites

Read full review >
Felicia
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 10.09.2021 Company Size: 11-50 Employees Industry: Information Technology and Services
Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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