Boosts conversion rates

What are the best aspects of this product?

Apart from Sizmek being a reliable tool, customer support is top notch. When I have an idea and I want to take my campaign lie, I can ask them for help. It can be a lonely experience when you do not have someone to pitch in an idea before you launch your campaign. It could be during the odd hours of the day or night and you want to launch that campaign now. The customer support is always available to lend a helping hand whenever you want additional advice before you take action. It helps you to avoid making some simple but critical mistakes when launching a campaign. Just to mention, Lauren Rossouw and Kerryn Kiely are the ones who gave me that first class customer support. On top of that, it a great tool for tracking the performance of your campaigns.

What aspects are problematic or could work better?

There is very little to say negative about this tool. It has done it all in terms of helping account managers get the best out of their campaigns. When it comes to customer support, it is impressive and when it comes to monitoring the performance of your campaigns, Sizmek makes all this possible. However, I have a problem with the training aspect of the tool. It can be foreign to most of the users especially for the new ones. They take a lot of time to get the hang of things and I feel that the Sizmek team needs to include more tutorials to help them get up to speed in no time.

What specific problems in your company were solved by this product?

Sizmek has become a go-to tool when it comes to tracking how your campaigns are doing. This helps to make sure that you are doing the right thing. By tracking performance, you will be able to know what you are doing wrong and change it or what you are doing right and do more of it. Since we deal with clients, it is easy to convince them that our media is the best and will help them accomplish their con version goals. As such, we can encourage them to add more on the budget, where there is a deficient of the same so that they can boost the conversion rate.

Are you a current user of this product?

Yes