Offers great user experience

What are the best aspects of this product?

It is a reliable tool when you compare it with other competitors like DoubleClick. Sizmek makes everything to look simple. The interface is intuitive which allows you to find your way around the features and how to use them. Since it is simple, you do not have to be that tech savvy in order to make the best use of it. It allows you to set up campaigns, add and update ULs, send tags, attach ads and the like. In short, it gives you an entire blueprint of your campaigns and how to take them live. The customer support is also highly helpful and responsive. However, it will depend on the kind of representative you have with you as not all are that dependable. Apart from that, you can upload things in bulk without much hustle.

What aspects are problematic or could work better?

I do not like the fact that it takes a lot of time to save items onto the system. Just a few seconds of wait time is a long time when it comes to using an application. However, this problem was also available in DoubleClick. It would be nice if they could increase the speed with which ne can save something onto the system without having to wait for it to save. Due to such wait times, it can be frustrating and slow your workflow. Also, the import and export functionality for placements does not seem to work that well on my part. Although a reliable feature to have, I feel like Sizmek can do better on this part which will help to deal with larger number of placements for users.

What specific problems in your company were solved by this product?

Sizmek has made it possible for us to manage all campaigns from one place. It provides an integrated view on the performance of all campaigns without having to switch from one page to the next. This way, we can know what is happening and inform our clients in no time. Using this product, we are able to track conversion and make optimum decisions based on the reports we have generated to give us optimum results. We can therefore report to our media partners effectively with real time reports on how their campaigns are performing. Although we have not explored the creative services that Sizmek has to offer, from the look of it, we are in for a great experience.

Are you a current user of this product?

Yes