Reliable for media plan execution

What are the best aspects of this product?

It has multiple features to help you settle for the right media for your campaign. Managing campaigns and still satisfying the interests of your clients can be difficult combination to pull through. However, Sizmek has made it possible on our part. As an agency it is vital that you be able to monitor the performance of those campaigns and share performance reports to the clients without fail. It has a simple user experience where clients are able to access and understand the reports we have shared with them with ease. Apart from that, it empowers us to have better control of how we create campaign and execute to get optimum results.

What aspects are problematic or could work better?

It is a deficiency when it comes to the time it takes to load. It is supposed to be instant but for Sizmek, it takes a few seconds for something to load. When using such a platform you can be extremely impatient and thus interfere with your workflow. Most users are not used to this and when it is your first time to utilize this tool, you can be frustrated to great lengths. It would be nice if the load times were lesser to help smoothen the entire process. Other similar tools have better load times as compared to Sizmek and thus an improvement will come in handy.

What specific problems in your company were solved by this product?

We have found solace with this product. It is an effective tool when it comes managing every aspect of your campaigns. We manage multiple campaigns for different clients and thus a tool that is able to integrate all those functionalities into one place would be great. Sizmek has done all that for us. We are able to use the expert/import functionality to make changes whenever we want. Also, the URL feature gives us a better way to change the destinations of the ad URLs in our campaigns. As a result, we can make changes in bulk with ease and speed which gives us control and management for those campaigns for better results.

Are you a current user of this product?

Yes