Smartsheet is the best tool to use when learning marketing automation.

What are the best aspects of this product?

Smartsheet is the best tool to use when learning marketing automation. The more tools/features you're able to use in Smartsheet, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

What aspects are problematic or could work better?

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. We've been able to automate so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient.

What features/services would you like to see in future versions of this product?

What I liked: • Simple, intuitive fool-proof interface • Great support and learning resources • HubSpot Academy makes it easy to learn marketing automation • Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

What specific problems in your company were solved by this product?

Our marketing team uses Smartsheet Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365.

Are you a current user of this product?

No