Kickstarting social channels for engagement.

What are the best aspects of this product?

Sprout Social does a tremendous job in streamlining social channel workflows. This facilitates in engagement and discussions within the community. Regardless if it's a single person or a team, Sprout is great in collaborative efforts. It functions efficiently in single-stream capabilities. If you're in need of a big picture for a client's social accounts, Sprout has your back.

What aspects are problematic or could work better?

Currently, there's nothing in particular that I hate. Maybe the time it takes to get around from novice to expert user entails a bit of work. Thing is, I feel it's a required step in acquiring efficiency and be skilled in managing social media and coming up with a strategy.

What specific problems in your company were solved by this product?

Thanks to Sprout, we're able to resolve issues to facilitate efficient management of social media and content delivery; and streamlining engagement within the community. Workflow times and content strategy decreased dramatically. Management capabilities for social media community increased rapidly since using Sprout. This time around, we don't have to resort to seeking Excel spreadsheets in creating and scheduling content or crafting reports. Communications, analytics, and content are now in one place.

Are you a current user of this product?

Yes