Using it daily to monitor social analytics and social accounts.

What are the best aspects of this product?

Its UI is so easy to learn. It can streamline the monitoring process of a wide range of accounts in numerous platforms. The UI has everything you want so you won't miss out on re-tweets, messages, or other interaction. The way reports are set up makes it easier to comprehend what's going on in social accounts for every site(s) as a whole.

What aspects are problematic or could work better?

There's a bit of a learning curve at first. But I wind up getting lost in viewing a profile or seeking for an interaction. It may appear like things can be done in one click. Instead, it's a menu and clicking on profiles can then be made.

What specific problems in your company were solved by this product?

Improving student/potential student interaction. That way, it would reassure them that the admin is one message away. Sprout enhanced our capability interacting with students. Doing so entails a sense of belonging between the admin and its students.

Are you a current user of this product?

Yes