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SpyFu Review

SpyFu
Our score: 9.0 User satisfaction: 100%

What is SpyFu?

SpyFu is a cloud-hosted system that is focused on search marketing. It provides online marketers the search marketing secret formula needed for them to succeed in their online marketing campaigns, and it does so on a reasonable price.

SpyFu provides valuable information on the most profitable keywords and ads for paid and organic search that are being utilized by competing marketers, giving users the competitive intelligence that fuels smarter strategies. SEO and PPC professionals benefit greatly from the cutting edge technology being offered by this platform, and the fact that it guarantees them a more successful online marketing strategy that would boost revenue, and win more customers in the process.

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Overview of SpyFu Benefits

SpyFu allows you to search for any domain and see every place these domains shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 9 years. This provides users the opportunity to learn how to connect with these domains as well by finding online and traditional leads methods, such as social media, email, phone, and address, that cannot be found anywhere else.

SpyFu offers smart recommendations that drive clicks to the business’ SEO or Adwords campaigns for more effective marketing. Any bad keywords detected are eliminated so users get the best keyword choices available. Tools are also available that enable them to monitor paid and SEO rankings on search engines such as Google, Bing, and Yahoo. The best part is that no testing is needed for keyword research. Users can leverage their competitors’ lessons by drawing on historic hits and misses.

Reliable contact info is also available to help businesses build partnerships or generate sales leads. SpyFu’s technology help transform Adwords data and Google search results into insightful answers that expose new opportunities for search marketers to help craft better online marketing strategies that delivers the needed results for the business.

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Overview of SpyFu Features

  • Domain Searches
  • Keyword Searches
  • Backlinks Searches
  • Organic Keywords
  • Paid Keywords
  • Data Exports
  • Unlimited Backlink Results
  • 9+ Years of Organic Ranking History
  • 9+ Years of AdWords History
  • Export Advanced Contact Info
  • Filter Sales Leads
  • In-Depth SEO Reports
  • AdWords Advisor Reports
  • Add Your Own Keywords
  • Backlinks Exports
  • Custom Branded Reports
  • API Access

SpyFu Position In Our Categories

Keeping in mind companies have unique business-related needs, it is rational that they steer clear of deciding on an all-in-one, ideal solution. Just the same, it would be futile to try to find such application even among popular software products. The correct step to do would be to tabulate the various important functions which demand examination including major features, budget, skill competence of the employees, company size, etc. Next, you should conduct your product research through and through. Read some of these SpyFu reviews and look into each of the applications in your list more closely. Such all-encompassing research makes sure you weed out poorly fit apps and select the one that includes all the benefits your business requires.

Position of SpyFu in our main categories:

TOP 20

SpyFu is one of the top 20 Keyword Ranking & Tracking Software products

TOP 20

SpyFu is one of the 20 Local SEO Software products

TOP 50

SpyFu is one of the top 50 Marketing Software products

TOP 20

SpyFu is one of the 20 SEO Analysis & Audit Software products

TOP 20

SpyFu is one of the top 20 SEO Management Software products

TOP 20

SpyFu is one of the 20 SEO Reporting Software products

TOP 20

SpyFu is one of the top 20 SEO Software products

Since each company has unique business needs, it is prudent for them to abstain from searching for a one-size-fits-all ideal software application. Needless to say, it would be futile to try to find such a platform even among market-leading software applications. The clever thing to do would be to jot down the various essential aspects that require consideration such as required features, budget, skill levels of employees, company size etc. Then, you should do your homework thoroughly. Read some SpyFu SEO Software reviews and check out each of the other apps in your shortlist in detail. Such in-depth groundwork can make sure you discard ill-fitting platforms and select the system that provides all the aspects you need for business success.

How Much Does SpyFu Cost?

SpyFu Pricing Plans:

Free Trial

Basic

$39/month

Professional

$79/month

Team

$299/month

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What are SpyFu pricing details?

SpyFu Pricing Plans:

Free Trial

Basic

$39/month

Professional

$79/month

Team

$299/month

SpyFu offers three SMB and enterprise plans all with unlimited access to SpyFu data. Here are the details:

Basic – $33/month billed annually or $39 month-to-month

  • Unlimited data exports
  • Unlimited domain overview PDFs
  • Unlimited search result
  • 250 sales leads & domain contacts
  • 5,000 weekly tracked keyword rankings
  • 10,000 top lists results
  • 10 small domain SEO report
  • 10 AdWords Advisor PPC report

Professional – $58/month billed annually or $79 month-to-month

  • All Basic features, plus:
  • 500 sales leads & domain contacts
  • 15,000 weekly tracked keyword rankings
  • 50,000 top lists results
  • 10,000 API rows returned
  • Custom branded reporting
  • 30 small domain SEO report
  • 10 medium domain SEO report
  • 30 AdWords Advisor PPC report
  • White labeling

Team – $199/month billed annually or $299 month-to-month

  • All Professional features, plus:
  • 2,000 sales leads & domain contacts
  • 40,000 weekly tracked keyword rankings
  • 75,000 top lists results
  • 10,000 API rows returned
  • 5 user logins
  • Unlimited small domain SEO report
  • 30 medium domain SEO report
  • 10 large domain SEO report
  • Unlimited Adwords Advisor PPC report
  • White labeling

User Satisfaction

Positive Social Media Mentions 23
Negative Social Media Mentions 0

We know that when you decide to get a SEO Software it’s crucial not only to see how experts score it in their reviews, but also to check whether the actual users and companies that use these solutions are indeed happy with the service. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and SpyFu reviews across a broad range of social media sites. The data is then presented in a simple to digest format showing how many clients had positive and negative experience with SpyFu. With that information at hand you will be prepared to make an informed business choice that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for SpyFu?

No information available.

SpyFu User Reviews

SpyFu average rating:

Average score
4.8/5 (14 user reviews)
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

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The most favorable review

Grayce

PROS: Its competitor functionality and google export are great. I can easily customize it. Their support team is also very helpful.

CONS: A quick assessment tool will be great to extract fixes for our site. This will be a great addition, so we can keep track of what we need to improve on our own site.

Reviewed 4 years ago

Read full review >

The least favorable review

Juvenal

PROS: It is a good tool in teaching beginners how to make decisions about competition and improve on their current system.

CONS: The data SpyFu provided is not applicable to all cases. You really have to filter the data you have.

Reviewed 5 years ago

Read full review >

More reviews from 14 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Love their responsive support team

Read full review >
Grayce
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 11.10.2021 Company Size: More than 100 Employees Industry: N/A

PROS: Its competitor functionality and google export are great. I can easily customize it. Their support team is also very helpful.

CONS: A quick assessment tool will be great to extract fixes for our site. This will be a great addition, so we can keep track of what we need to improve on our own site.

What do you think about this review?

Great Poor

The best SEO tool to use

Read full review >
Bobby
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 04.10.2021 Company Size: 1-10 Employees Industry: N/A

PROS: It is very easy to use and they provide a video tutorial of all its features. Their support team is also very helpful whenever we have any problems.

CONS: The limitation of the plan is a drawback. Adding more features for low-end plans will be great for small businesses.

What do you think about this review?

Great Poor
Show More User Reviews (14)

It’s the only software I need

Read full review >
Landen
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.09.2021 Company Size: 1-10 Employees Industry: N/A

PROS: I can easily find the information I need. I can also filter information and see the trend of our increase in rankings. It is truly a great application to use to boost your business.

CONS: The format of reports should be improved. It is a bit outdated for me. The font is too small and the colors used do not match.

What do you think about this review?

Great Poor

I love SpyFu!

Read full review >
Rafaela
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 23.07.2021 Company Size: 1-10 Employees Industry: N/A

PROS: SpyFu has a lot of amazing features. It allows you to see other sites and the SEO keywords they use. It also organizes your keywords so you can keep track of it. Its keyword research feature is also superb and their customer service is just great. They are very accomodating and helpful. I'd recommend SpyFu to anyone who asks.

CONS: I love SpyFu. I don't have much to complain about this tool.

What do you think about this review?

Great Poor

Its customer service is superb

Read full review >
Brannon
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 20.07.2021 Company Size: Industry: N/A

PROS: They have great customer service. When I had to cancel my membership after forgetting it for 2 months, they were able to help me void the charges.

CONS: Faster processing time for keywords will be great, but aside from that, SpyFu is great.

What do you think about this review?

Great Poor

Researching competitor spend became easier

Read full review >
Yessenia
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 04.05.2021 Company Size: 1-10 Employees Industry: N/A

PROS: It is very easy to use and you can also retrieve much-needed data easily.

CONS: Information on specific links is not provided. They only provide data on the main pages.

What do you think about this review?

Great Poor

Amazingly affordable

Read full review >
Lambert
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.04.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Optimizing keywords can be done easily. It has computerized sorting that gives you the best keyword. As a result, you get higher rankings in Google. This makes our sites much more noticeable than before.

CONS: It has many great features. I am enjoying discovering them and learning how to utilize them for the benefit of my business.

What do you think about this review?

Great Poor

Very easy to use and has a user-friendly interface

Read full review >
Zita
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 01.04.2021 Company Size: 1-10 Employees Industry: N/A

PROS: I can analyze data from several angles. I use it for several businesses and I have no problem keeping track of them all. The data is also grouped in a manner that is very easy to understand. This saved me time as I don't have to transfer it in spreadsheets anymore.

CONS: It is a very useful application. It is hard to dislike anything about it. You know that the creators worked really hard to create an application that will be useful for their clients.

What do you think about this review?

Great Poor

It is a good data searcher

Read full review >
Noe
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.02.2021 Company Size: 1-10 Employees Industry: N/A

PROS: You can easily collect data from any business. You can also get data on your competitor's SEO. This is handy in improving your own. I can honestly say that it is one of the greatest applications I've used.

CONS: More tutorials will be appreciated. Other than that, it is a great tool overall.

What do you think about this review?

Great Poor

It produces detailed insights

Read full review >
Belle
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 10.01.2021 Company Size: More than 100 Employees Industry: N/A

PROS: My clients appreciate being informed about competitive intelligence they never knew. It is a great app for challenging competitors.

CONS: It is quite expensive, especially if you don't use it frequently.

What do you think about this review?

Great Poor

It is truly a game-changer

Read full review >
Kevon
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.05.2020 Company Size: 1-10 Employees Industry: N/A

PROS: I can see the competitor's highest performing ads and keywords. I can also export the keyword research into CSV files, making it more organized for our organization.

CONS: I haven't found any complaints. I think SpyFu is great. It has only helped me so far.

What do you think about this review?

Great Poor

PPC Competitor Analysis can be done easily using SpyFu

Read full review >
Minerva
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 13.05.2020 Company Size: 1-10 Employees Industry: N/A

PROS: Its PPC competitor tool is very helpful. It is also a useful tool in finding keywords that overlap between competitors.

CONS: The saving system is not useful. I think they can still take measures to improve this.

What do you think about this review?

Great Poor

It is great for running online marketing efforts

Read full review >
Steve
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 09.05.2020 Company Size: 1-10 Employees Industry: N/A

PROS: I can check my competitor's keywords and ads. It also keeps a historical account of the ads you see, allowing you to see which are being used and for how long. By knowing the duration, you'll know which ones are successful, allowing you to create an ad that can compete with the previous ad.

CONS: SpyFu is a wonderful application. There is nothing to dislike about it.

What do you think about this review?

Great Poor

Provides the best value for competitive markets

Read full review >
Juvenal
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 20.04.2020 Company Size: 11-50 Employees Industry: N/A

PROS: It is a good tool in teaching beginners how to make decisions about competition and improve on their current system.

CONS: The data SpyFu provided is not applicable to all cases. You really have to filter the data you have.

What do you think about this review?

Great Poor
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SpyFu user reviews

Love their responsive support team

Read full review >
Grayce
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

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Published on: 11.10.2021 Company Size: More than 100 Employees Industry: N/A

The best SEO tool to use

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Bobby
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 04.10.2021 Company Size: 1-10 Employees Industry: N/A

It’s the only software I need

Read full review >
Landen
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.09.2021 Company Size: 1-10 Employees Industry: N/A

I love SpyFu!

Read full review >
Rafaela
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 23.07.2021 Company Size: 1-10 Employees Industry: N/A

Its customer service is superb

Read full review >
Brannon
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 20.07.2021 Company Size: Industry: N/A
Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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