A great analytics and monitoring tool for keeping track of social media of all sorts.

What are the best aspects of this product?

Their web portal is very user-friendly. I find the staff to be of big help in breaking down the results and tools needed. It also offers great graphics brilliantly displays effects of your program as well as social engagement.

What aspects are problematic or could work better?

At first, the interface may be seem overwhelming since there are a plethora of choices and features. But once you're able to get hold of them, navigating is a cinch.

What specific problems in your company were solved by this product?

Not only did we track our social media results effectively, we were able to do the same for our campaign awareness and presence online. It gave us the flexiblity in making search terms adjustments as needed to tailor the needs of both our campaigns and clients. The platform improved our old monitoring process and saved us plenty of time while offering additional visual reports and tools we couldn't have done befor

Are you a current user of this product?

Yes