Wonderful tool for social data gathering and analysis

What are the best aspects of this product?

The platform helps in efficiently gathering vital information and boosting objectivity for our clients. Thus, it works great for a PR team that heavily depends on the systematic analysis of client areas that uses different natural language processing types. It also helps when using influencer mapping for sorting out audiences, since it helps in tracking social media activities as well as analyze contents from reputable journalists and authors. Moreover, it has a very dependable team of user support and relationship managers, who continuously strive towards excellent services, platform improvement and client satisfaction. They have guided me into having a good grasp of the platform.

What aspects are problematic or could work better?

I experience some problems when it comes to suitability on real-time data for combined reports, as well as with advanced analytics. Grabbing more value from the platform depending on data isn’t functioning. More features are too costly for experimental purposes too, such as API linkage and quick searching, especially that they’re supposedly helpful when CSV fails. However, the basic version of the platform is robust enough for its purpose.

What specific problems in your company were solved by this product?

This platform makes traditional methods of primary research obsolete, which means less inconvenience, especially in unfavorable situations. The platform is largely helpful for sorting out information too, then optimize the use of its features for data mining processes. Thanks to the personalized reports from regular media tracking that we can intuitively generate on the tool.

Are you a current user of this product?

Yes