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Unbounce Review

Unbounce
Our score: 9.1 User satisfaction: 94%

What is Unbounce?

Unbounce is a leading landing page and copywriting solution created to help small businesses grow their audience, generate more leads, and increase their sales. It has driven over 1.5 billion conversions and 70,000+ customers. A cloud-based platform, Unbounce offers easy-t0-use builder tools that allow you to create impressive landing and web pages without the need for a web developer.

Called the Smart Builder, Unbounce’s latest offering allows you to leverage the power of artificial intelligence as you tap into more than a billion relevant data insights that will serve as your reference in creating a landing page that can drive the best possible conversion rate.

And if you are someone who prefers to have more control over your web and landing pages, Unbounce Classic Builder allows you to customize your landing pages based on how you want them to appear using the platform’s foolproof drag-and-drop controls. You will also find its integrations with other business and productivity tools smooth and convenient, allowing you to add Unbounce to a marketing stack fast.

In terms of pricing plans, Unbounce has a four-tier package plan that targets businesses in different stages of audience growth. Starting from small businesses that are still exploring the benefits of having optimized landing pages, Unbounce package plans also scale as your business grows.

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Overview of Unbounce Benefits

Below are some of the ways that Unbounce can help businesses:

Smart conversion 

This function of Unbounce Smart Builder combines the power of your marketing knowledge and machine learning technology to identify conversion opportunities. While your marketing skills and experience contribute raw creativity and research, artificial intelligence brings the power of automation and data insights to the table to help in the process of building optimized and intuitive landing pages to increase your conversion rates.

Visitor analysis

Another sophisticated feature of Unbounce—Smart Traffic analyzes your site visitor’s attributes and leads them to landing pages that are most relevant to them in a matter of seconds. As a machine learning tool, Smart Traffic is also capable of testing, predicting, and optimizing your campaigns.

Readily optimized landing page templates

To save you more time in creating landing pages, Unbounce has a collection of more than 100 templates of landing pages with high-conversion capabilities.

Smart popups and sticky bars

These can be created from the scratch using Unbounce’s drag-and-drop tool and placed on any of your web pages, such as homepage, pricing, blog posts, etc. You can also set certain popups to show based on specific triggers, including targetted visitors and particular actions.

Multiple integrations

Unbounce delivers the best results when it works with compatible third-party platforms, including email marketing software, CRM, email platforms, databases, and others.

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Overview of Unbounce Features

  • Up to 3,000 conversions
  • Up to 50,000 unique visitors
  • Up to 15 domains
  • Unlimited users
  • Unlimited client sub-accounts
  • Smart builder
  • Design assistant
  • Mobile responsive design
  • Integrations and webhooks
  • Smart traffic
  • Conversion mapping
  • A/B testing
  • Fully customizable templates
  • Advanced targeting and scheduling

What Problems Will Unbounce Solve?

Problem #1: “My homepage isn’t optimized for conversions”

Solution: You can create an Unbounce landing page in a flash, one that is optimized for converting that paid traffic into customers. That way, you get the best ROI out of  your hard-earned paid traffic without sending it to your homepage with various menu choices and social media link distractions.

Problem #2: “Getting a landing page created by my developer takes weeks or months”

Solution: With Unbounce, you can cut out the overly complicated developer and build those landing pages yourself fast, using the easy-to-use, drag-and-drop Smart Builder.

Problem #3: “I don’t know what converts on a landing page?”

Solution: Using Unbounce’s ‘Conversion Intelligence’ platform, you can harness the power of Smart Copy to create high converting done-for-you copy on your landing pages and use Smart Traffic to remove the guesswork and get the best possible conversion rate across all your page’s different variations.

Unbounce Position In Our Categories

Knowing that companies have distinct business wants, it is only practical they abstain from choosing an all-in-one, ideal business application. Needless to say, it is troublesome to try to chance on such an app even among branded software solutions. The rational step to do can be to take note of the varied key functions that necessitate inspection including essential features, budget, technical skill capability of staff, company size, etc. Then, you should follow through the research systematically. Have a look at some of these Unbounce reviews and scrutinize the other software solutions in your shortlist more closely. Such well-rounded product investigation ensure you drop unfit applications and choose the one which has all the aspects your company requires.

Position of Unbounce in our main categories:

TOP 10

Unbounce is one of the top 10 Conversion Rate Optimization Software products

TOP 20

Unbounce is one of the 20 Landing Page Builder Software products

TOP 20

Unbounce is one of the top 20 Marketing Software products

Every company has its own characteristics, and may need a special Marketing Software solution that will be adjusted to their company size, type of clients and employees and even specific niche they cater to. We advise you don't count on getting an ideal software that is going to work for each company regardless of their history is. It may be a good idea to read a few Unbounce Marketing Software reviews first and even then you should pay attention to what the solution is supposed to do for your business and your workers. Do you require a simple and intuitive solution with only basic features? Will you really use the advanced tools needed by pros and big enterprises? Are there any specific features that are especially beneficial for the industry you work in? If you ask yourself these questions it will be much easier to get a reliable app that will match your budget.

How Much Does Unbounce Cost?

Unbounce Pricing Plans:

Free Trial

Launch

$90/month

Optimize

$135/month

Accelerate

$225/month

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What are Unbounce pricing details?

Unbounce Pricing Plans:

Free Trial

Launch

$90/month

Optimize

$135/month

Accelerate

$225/month

The vendor gives the following discounts:

  • 20% off your first 3 months of any monthly plan
  • 20% off your purchase of an annual plan 

Launch – $90/month or $972/year

  • Up to 500 Conversions
  • Up to 20,000 Visitors
  • 1 Connected Domain
  • Unlimited Landing Pages
  • Unlimited Pop-Ups
  • Unlimited Sticky Bars
  • Smart Builder
  • Smart Traffic

Optimize – $135/month or $1458/year

  • Up to 1,000 Conversions
  • Up to 30,000 Visitors
  • 5 Connected Domains
  • Unlimited Landing Pages
  • Unlimited Pop-Ups
  • Unlimited Sticky Bars
  • Smart Builder
  • Smart Traffic

Accelerate – $225/month or $2430/year

  • Up to 2,500 Conversions
  • Up to 50,000 Visitors
  • 10 Connected Domains
  • Unlimited Landing Pages
  • Unlimited Pop-Ups
  • Unlimited Sticky Bars
  • Smart Builder
  • Smart Traffic

Unbounce had a pricing refresh on September 22, 2021. Subscribers of the Scale plan will still be supported.

User Satisfaction

Positive Social Media Mentions 109
Negative Social Media Mentions 3

We know that when you make a decision to buy a Marketing Software it’s important not only to learn how professionals evaluate it in their reviews, but also to discover whether the real clients and businesses that bought it are indeed happy with the service. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Unbounce reviews across a vast array of social media sites. The information is then displayed in a simple to understand format showing how many customers had positive and negative experience with Unbounce. With that information at hand you will be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Unbounce?

Unbounce integrates with the following business systems and applications:

  • Salesforce
  • MailChimp
  • Hubspot
  • Marketo
  • AWeber
  • Active Campaign
  • Infusionsoft
  • Zapier
  • Google Analytics
  • Google Tag Manager

And a variety of other tools via webhooks and javascript

Unbounce User Reviews

Unbounce average rating:

Average score
5/5 (13 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

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The most favorable review

Freda

PROS: Overall, it is a great tool. To start with, you need no knowledge or experience in coding to design a landing page. The platform is flexible in such a way that you can add and manage many clients from a single location. Your clients can view their campaigns on the system which makes everything easy. It has a built-in A/B testing, which allows you to track and evaluate the conversion rate of your campaign and improve low performing areas where necessary. It has a drag and drop feature which helps you to create tailored landing pages without seeking help from your developers and designers.

CONS: Although the tool offers cutting-edge solutions, it has bugs which need improving. The fonts are not as they should be and thus limit you in terms of creating the pages you want. Also, it does not provide Magento integration which can limit anyone having the software in their system. Luckily, integration with Zapier can be the best alternative to this.

Reviewed 7 years ago

Read full review >

The least favorable review

Rod

PROS: Creating landing pages has become a common and sure thing. We can do whatever we want in terms of customization and come up with high conversion landing pages for our business. In terms of experience or knowledge in design, you do not have to a pro in HTML to create beautiful pages. It is reliable for anyone looking to build tailored pages and also in the case you want to perform A/B testing for your campaigns to help improve their functionality.

CONS: Moving things around in one version of the tool can be annoying. For example, when you move items within the mobile version it does not work the way you would like. Things also move in the desktop version and thus inconvenient. Luckily, I recently found out that by holding the control button during the exercise, you can prevent this unauthorized move.

Reviewed 6 years ago

Read full review >

More reviews from 13 actual users:

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  • Latest
  • Most useful
  • Most positive
  • Most negative

Effective landing page developer suitable for advertising.

Read full review >
Buford
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 11.11.2021 Company Size: More than 100 Employees Industry: N/A

PROS: Within two hours, I can also go to the concept to handover of some kind of sensitive, pleasant and personalized webpage. The WYSIWYG software is the simplest I've been using, allowing me to modify anything from data to visuals and shapes. I enjoy how it interacts with anything, too. Via Zapier, I've implemented landing pages into GoToWebinar as well as other features within five minutes. I really enjoy how quickly I can duplicate designs from various models into some kind of expert layout-let me integrate the best aspects in a specific project through their comprehensive network. This also makes it easy for me to attach configuration files so that I can monitor this with search engines, digital marketing software, analysis tools (such as Crazy Egg and Hotjar) and intentional advanced analytics. Sites are also quite simple to build and customize with unseen categories to collect UTM constraints so I realize which advertising are generating maximum sales. Its A / B / n function is dumb and easy to install and it's help us. I can still installed parameter-based communication so that I could use the same web page for various advertising.

CONS: The device editor may be a little fussy, just save it sometimes. I guess it would be more like expertise Wix easy-adjusts the phone display of a website so that you don't need to do a lot of editing. I still skip the chat feature since it was a big lifeline since I first began using this. The Zapier In-App configuration page is even less user-friendly than to use azure directly, but this is a little inconvenience.

What do you think about this review?

Great Poor

Unbounce the site as a grip.

Read full review >
Holden
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 02.11.2021 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: I really like that it can handle numerous sites into one main account, model collection, usability assistance, a/b checking, along with other functions.

CONS: Often it seems that my layout imagination is a little constrained by the scarcity of functionality that are abundant in elements such animation, etc.

What do you think about this review?

Great Poor
Show More User Reviews (13)

Personalized landing page developer is operating very well together.

Read full review >
Odessa
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 27.10.2021 Company Size: More than 100 Employees Industry: Financial Services

PROS: Their yearly CTA meeting in Vancouver is amusing ! But I like the designer being so flexible. They have nice layouts, and you can personalize your sites. Customer support is on the spot. They are attentive and supportive.

CONS: You have all the design elements you need, but it was a little more expensive than certain alternatives.

What do you think about this review?

Great Poor

Outstanding landing interface designer.

Read full review >
Rachelle
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 16.10.2021 Company Size: 11-50 Employees Industry: Marketing & Advertising

PROS: In Unbounce, you could create the pages outlook in your own. There are no restrictions on desks or bins. Move whatever you want, wherever you want to have it.

CONS: The cost is very high, and yet cheaper than the installation.

What do you think about this review?

Great Poor

Diverse web application developer

Read full review >
Shea
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 27.06.2021 Company Size: 11-50 Employees Industry: Marketing & Advertising

PROS: It's really user friendly. With both the drag and drop application, you can shift objects and personalize the homepage in a few moment. I like the A / B evaluation system, too.

CONS: None at this time. One such thing that do bothers me somewhat is the possibility when dragging objects in the smartphone version of the software often triggers the desktop app too.

What do you think about this review?

Great Poor

Excellent web page interface non-dev user software.

Read full review >
Reina
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 14.04.2021 Company Size: More than 100 Employees Industry: Telecommunications

PROS: It's so quick and convenient to do it. I'm able to develop awesome website content to help increase CTR and sales. The sites are much quicker than the regular website and are perfect for digital advertisement. They do have selection of models in which you can choose and duplicate sections of, or you could just begin and then build one from start to finish. We do use a PPC agency that has provided several conceptual design for us all to make them look fantastic. It's easy to set and modify targets-allows a / b to evaluate and it's a need! That's a good price for everything you have!

CONS: They do not have any design or interactive features that would take them to another stage. Anything else is great!

What do you think about this review?

Great Poor

It improves the efficiency of our sales team

Read full review >
Sheila
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.03.2021 Company Size: 11-50 Employees Industry: Non-Profit Organization Management

PROS: The tool offers seamless experience for any developer or designer. I can create pages in a short period with ease and meet the set deadline. With my huge workload, Unbounce has come out to make my work easier. The highly customizable tool allows me to build custom pages which are not only attractive but also have high conversion. I can add in JavaScript to help make my pages even more attractive and functional. The customer support is like no other. They help you learn how to use the tool and offer support where necessary. The mobile responsive part is bliss as I can select content to show on the mobile viewing which is in the desktop version.

CONS: The product is near perfect and I would be lying if I said that it did not offer what I wanted. It is not only easy to create the landing pages but offers the best experience to the users. No major training is required. However, just like any other product, it requires some fine tuning. The 301 redirects set up, is not intuitive and thus you have to add JavaScript to achieve that.

What do you think about this review?

Great Poor

Landing sites that are converting.

Read full review >
Jayme
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 05.02.2021 Company Size: 11-50 Employees Industry: N/A

PROS: Toolbar Editor do this tool accessible and fast to marketing. Living at a venture implies that you normally expect everything accomplished earlier today, and Unbounce helps you to do things at a particular interval of time.

CONS: There have been several constraints in the developer, and the phone edition wasn't the most efficient.

What do you think about this review?

Great Poor

Offers reliable A/B test for our landing pages

Read full review >
Rod
4/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.09.2019 Company Size: More than 100 Employees Industry: Management Consulting

PROS: Creating landing pages has become a common and sure thing. We can do whatever we want in terms of customization and come up with high conversion landing pages for our business. In terms of experience or knowledge in design, you do not have to a pro in HTML to create beautiful pages. It is reliable for anyone looking to build tailored pages and also in the case you want to perform A/B testing for your campaigns to help improve their functionality.

CONS: Moving things around in one version of the tool can be annoying. For example, when you move items within the mobile version it does not work the way you would like. Things also move in the desktop version and thus inconvenient. Luckily, I recently found out that by holding the control button during the exercise, you can prevent this unauthorized move.

What do you think about this review?

Great Poor

It helps us to reap more than we sow

Read full review >
Harvey
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.09.2019 Company Size: More than 100 Employees Industry: Business Supplies and Equipment

PROS: From the time you start you launch the product to when you crate your first landing page, this tool has got you covered. You will find a list of templates to choose from depending on what you want. The ease of use makes it convenient for anyone looking to design beautiful landing pages. To add to it, the customer support is awesome as they are highly responsive, warm, and engaging to help you all the way.

CONS: It has limitations in terms of customization. It would be nice if you could customize more with HTML so as to get the best out of the product. Also, it is not possible to see how the page you are building looks like in real life before you complete it. It should provide a way to zoom out to normal size, view it in its original size, zoom in again, and continue building it.

What do you think about this review?

Great Poor

It is very easy to use

Read full review >
Freda
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.09.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Overall, it is a great tool. To start with, you need no knowledge or experience in coding to design a landing page. The platform is flexible in such a way that you can add and manage many clients from a single location. Your clients can view their campaigns on the system which makes everything easy. It has a built-in A/B testing, which allows you to track and evaluate the conversion rate of your campaign and improve low performing areas where necessary. It has a drag and drop feature which helps you to create tailored landing pages without seeking help from your developers and designers.

CONS: Although the tool offers cutting-edge solutions, it has bugs which need improving. The fonts are not as they should be and thus limit you in terms of creating the pages you want. Also, it does not provide Magento integration which can limit anyone having the software in their system. Luckily, integration with Zapier can be the best alternative to this.

What do you think about this review?

Great Poor

High leads generating tool for our website

Read full review >
Lucia
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.01.2018 Company Size: 1-10 Employees Industry: Non-Profit Organization Management

PROS: We are able to get an early start due to the available list of templates the tool offers. It is also easy to use and thus you take less time to find your way around. Since we host our site on WordPress, the tool integrates well with it, which is an advantage on our part. It also integrates with Formstack and thus places us at a better position. The A/B testing feature, allows us to make better decisions, as we can test different templates or landing pages, and decide on the best among those.

CONS: When you want to track external conversion, it can be difficult to set up. It is not intuitive and hence you have to search from external systems to help you track the conversion rates. Luckily, we have Formstack, which is supported by Unbounce and thus solves this problem. However, it would be better if I could get all this from the product and not have to look elsewhere.

What do you think about this review?

Great Poor

Leads to higher conversion

Read full review >
Tommie
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.12.2017 Company Size: More than 100 Employees Industry: Financial Services

PROS: When building a marketing strategy, integration is king and that is what this tool offers. You can integrate it with Salesforce to offer cutting-edge experience in satisfying your business needs. It helps you in translating Adwords to Salesforce. The user interface is simple for anyone to find their way around. It helps you to create simple but customized landing pages thus leading to better conversion. Apart from that, it helps you build pages that are mobile friendly while you A/B test different formats to arrive at the best.

CONS: It would be better if the tool offered support to multiple font sets. It does not offer enough to use in creating landing pages for our website. Apart from that, the analytics part of the tool is not that sufficient. It does not offer A/B split test to compare the desktop and mobile version so that you can compare conversion and traffic. In fact, we can get this using Adwords.

What do you think about this review?

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Unbounce user reviews

Effective landing page developer suitable for advertising.

Read full review >
Buford
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 11.11.2021 Company Size: More than 100 Employees Industry: N/A

Unbounce the site as a grip.

Read full review >
Holden
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 02.11.2021 Company Size: More than 100 Employees Industry: Marketing and Advertising

Personalized landing page developer is operating very well together.

Read full review >
Odessa
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 27.10.2021 Company Size: More than 100 Employees Industry: Financial Services

Outstanding landing interface designer.

Read full review >
Rachelle
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 16.10.2021 Company Size: 11-50 Employees Industry: Marketing & Advertising

Diverse web application developer

Read full review >
Shea
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 27.06.2021 Company Size: 11-50 Employees Industry: Marketing & Advertising
Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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