Unmetric is real tool for our social media marketers

What are the best aspects of this product?

Unmetric monitors activities of our brand and competitors’ pages. It provides us with industry benchmark so we can know how well or badly we are doing. This tool has its own engagement rate with some configurable formula and this is what makes the software so smooth and flexible. It offers multiple types of graphs that are very helpful for our team. We can easily export data and charts and use it for management reporting purposes. What I like most is the fact that the products constantly upgrades itself and the team behind it works hard to enhance their product.

What aspects are problematic or could work better?

It lacks picking out posts that are geo-targeted, otherwise we cannot get full picture of their social media activities when we need to make a comparison between our brand and competitors’. They could improve the colorization of the graphs.

What specific problems in your company were solved by this product?

It helps us to better understand our competition and what they are doing and what works. Our team is using this tool to understand how engaging our contents are. It even allows us to set higher benchmark for ourselves.

Are you a current user of this product?

Yes