Unmetric Review

PROS: Unmetric provides us with in-depth analytics about our brand’s social targets. It helps us to figure out how to develop, curate and deliver the content for our target group. It can be really difficult to understand the competitive landscape and measure impact. The team behind this product is extremely knowledgeable and responsive to all our questions and they are always ready to help us with some problems, they are always open to new suggestions and feedback.

CONS: I have seen that sometimes the systems has some performance gaps, but we immediately call for its support team in order to resolve the issue.

PROS: Unmetric has user-friendly interface that provides us with key metrics and views we need for analysis of owned communities. It has pre-written insights and highlights attached to graphs so we can easily find important outliers. Its last updated version includes great search functionality for content ideation that is based on data set of owned communities, and there is even access to it.

CONS: Large set of owned media channels implies that some niche is out of reach for a few days. On the other hand, the process is extremely easy with simple point-and-click to an email confirmation and then added for tracking.

PROS: With Unmetric we get a snapshot about the performance of our competitors. The tool is quick and easy and allows us to pull data from our strategies and analysis. This is by far one of the best social analytic tool I’ve ever used.

CONS: I thought that they don’t have solutions for detecting paid posts on both Twitter and Facebook, but I was wrong, they have recently released these options.

PROS: Unmetric is great for insights, for crafting reports and delivering recommendations. It puts all its focus into the output that is associated with data set. It allows me to export images and data sets for individual customizations.

CONS: Sometimes the metrics are not as clear as they should be, for e.g. I have an education client and this software provides me with info that the client’s social page grew at a faster rate than other social pages in education sector in North America for example. In spite of that, the client is international and when they want to see their growing rate internationally then I couldn’t provide this information within the system.

PROS: Unmetric monitors activities of our brand and competitors’ pages. It provides us with industry benchmark so we can know how well or badly we are doing. This tool has its own engagement rate with some configurable formula and this is what makes the software so smooth and flexible. It offers multiple types of graphs that are very helpful for our team. We can easily export data and charts and use it for management reporting purposes. What I like most is the fact that the products constantly upgrades itself and the team behind it works hard to enhance their product.

CONS: It lacks picking out posts that are geo-targeted, otherwise we cannot get full picture of their social media activities when we need to make a comparison between our brand and competitors’. They could improve the colorization of the graphs.

PROS: We can easily pull competitive reporting in Unmetric. This is intuitive tool that automatically completes series of analysis and graphs. I love its ideate section tool and email alerts that we get whenever one of our competitors does something interesting. I also love the reporting section because we are able to pull basic reports about our social channels.

CONS: What I consider dislike about Unmetric is its pricing system, it’s not transparent and I get charged a UniqueQ when I do something into the system. Additionally, I think that the calculating engagement score is weak. All the options are based on the number of fans you have on your channel rather than the reaching of the contents. I thinks this is because the social networks don’t make an easy access of reach data of posts.