An allround app for CRO

What are the best aspects of this product?

VWO offers all the features needed for optimization. They include testings, user behavior analysis, and feedbacks. The wysiwyg editor is easy and simple to use. However, you need technical knowledge for high level tests. The vendor offers helpful customer support and the account managers sort out all our problems for us. To top it all, the vendor constantly updates the product with regular new roll-outs.

What aspects are problematic or could work better?

A couple of areas need to be improved. There is no option to save goals and only frequently used goals are auto-saved. Second, integration with Omniture is offered only through synchronous-code. To be fair, this seems to be the case with competitor products also.

What specific problems in your company were solved by this product?

We are using VWO to optimize conversion factors and improve the usability of our website. Plus, we test and run CRO activities. In terms of benefits, VWO offers us deep insights into improving UI/UX and usability. We have used it to run many tests to optimize merchandise and page elements to boost maximum throughput.

Are you a current user of this product?

Yes