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What are the best aspects of this product?

I think VWO is better than other optimizers because it offers more ways to A/B test a landing. It is ideal for our company as we split URL test a lot. The customer support is helpful and they are concerned about the quality of data we are getting and how we are driving our conversions.

What aspects are problematic or could work better?

You need some coding knowledge or know how landing tests work, otherwise you are bound to feel a little lost. In some companies, IT staff help lay users utilize the software, but not in our company. It would be wonderful if the vendor provided support in Spanish and translates the app in popular global languages.

What specific problems in your company were solved by this product?

We are using VWO to test elements inside our landing pages to learn which of them boost conversions. We are gathering relevant data for this purpose.

Are you a current user of this product?

Yes