The learning curve is a bit steep

What are the best aspects of this product?

You can perform plenty of tasks with VWO including testing and measuring stuff. You can use the app to run a full scale CRO program and make smart iterative changes to your website.

What aspects are problematic or could work better?

The tool is robust but complex. We found it difficult to set up complex tests and suffered failed experiments as we could not measure the right stuff, and faced cross browser problems and uncertain results. The support agents were very helpful, but we were still frustrated as the results were not up to the mark. Another issue is some of the features we need are offered only with the Enterprise package.

What specific problems in your company were solved by this product?

We are using VWO to boost the conversion rate of our website. The app offers us small but solid steps to gradually boost the conversion rate. It also helps us to make the desired user experience improvements on our site.

Are you a current user of this product?

Yes