Excellent launching point for beginners in retail

What are the best aspects of this product?

I like it, that's a fact. I tend to look for flaws, but my critical approach won't make the platform any worse, it does its job fine. The thing is that it was designed to satisfy basic needs, and that's just as far as customization there can allow. At the same time, you will need SQL and data import/export skills, but nothing that complicated again. Coding is a bit out-fashioned, won't shine, but it will respond. What is really amazing about such a simple platform is its advanced SEO feature, both simple and powerful. Customers always find what they want, and they ask for no assistance when checking out. I don't even think we needed more than this.

What aspects are problematic or could work better?

I don’t like that they lack mobile-friendly templates. In fact, templates are quite plain and similar to each other, so don't hope for a unique site (unless you pay for it). APIs leave a lot to wish for, and support service takes time. I wouldn't let support service draw me back, though, they are still too helpful and accurate. So, your call!

What specific problems in your company were solved by this product?

Volusion helped us develop, I can't deny that. We had a lot of questions (even outside the platform), and they directed us right. I don't think we're lettin go off the system, not before we outgrow the service it can provide. Didn't cost us a fortune, it was more of a reasonable investment into helpful features and customization options. As I said, it's not a shining star, but still a solid platform on its way to achieve full 3rd party integration. As for the APIs, I advise you to hire an experienced developer, it would be a pity to miss good features because of not being able to deal with them.

Are you a current user of this product?

Yes