Great and useful interface

What are the best aspects of this product?

Webtrends offers powerful user friendly interface that is really intuitive and easy to set up. I have watched the Webtrends evolve over the years, but in my opinion the platform is standard. The interface makes sense to me especially when I cannot find something with the platform.

What aspects are problematic or could work better?

I think that Webtrends was the leader but it has lost its followers. When this platform was number one in the market it was much easier to connect with others and to get new specific ideas and ways how to do things. I am sure that some people don’t even know about this analytics tool.

What specific problems in your company were solved by this product?

Webtrends helped us to solve various problems and issues starting from drop-offs, path analysis to marketing campaign failures. We were able to see why some people left the site and what types of situations caused them to do just that. We were able to gain data so we can be sure whether the campaigns were successful or not. It helped us to know how viewers are navigating the site and using the data at the end, we needed to change some things on the site so we can better suit our customers.

Are you a current user of this product?

Yes