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Webtrends Review

Webtrends
Our score: 8.2 User satisfaction: 99%

What is Webtrends?

Webtrends is a marketing software solution that serves more than 2000 clients across the world. It aims to empower customer experience and make it meaningful regardless of where it might take place. This is why Webtrends brings to you some great marketing and personalization solutions for your websites, mobile apps, and marketing emails. Webtrends revolutionizes the way you interact with your customers. Driven by customer behavior and data tracking, it gives you more control in segmenting out your audience and giving them what they desire. With more than 130 technology patents, Webtrends gives a new direction to your online marketing. As a result, your website’s conversion rate, sales and customers bank are all set to progress. Webtrends has partners in 40 different countries which speaks how well it has served modern businesses.

Overview of Webtrends Benefits

Since any business would want as many customers as possible, there is no limit to data collection with Webtrends. It measures your customer behavior across different channels be it your website, mobile app or social media pages. The data collection gives you real time numbers that helps you create different customer segments for effective targeting. You can see all of it through auto generated data reports. Optimization is the next step, where Webtrends gives you testing services to let you identify the pros and cons of your web content. Multivariate and A/B testing gives you a fair idea about the success of a particular platform. Just so you work with most efficiency, experts are always available to guide you through. Since you are willing to give your customers a personalized experience, Webtrends offers a wide range of templates and personalization options. Be it your website, App or email, each customer sees what they want which highly works in your favor. Its location based targeting helps you to target customers in nearby locations in an engaging manner.   Since social media is the order of the day, Webtrends markets your website and apps through these platforms. Your Facebook, Twitter, Google and LinkedIn pages will be managed and important extracted data can help you shape your website further. Key services such as SEO and SEM lets you appear in the top search results on search engines.

Overview of Webtrends Features

  • A/B and multivariate testing
  • Simple Segmentation
  • Efficient Security
  • Predictive behavioral targeting
  • Visitor profiles
  • Third Party enrichment
  • Mobile App, website personalization
  • Unlimited data custom metrics
  • Comprehensive automated data reporting
  • Customized reporting
  • Measurement across social media, websites and mobile devices
  • Data collection from almost any digital channel

Webtrends Position In Our Categories

Keeping in mind businesses have their own business-related needs, it is only rational that they steer clear of purchasing an all-encompassing, ideal software system. Having said that, it is almost impossible to pinpoint such application even among branded software products. The better thing to undertake can be to narrow down the various critical factors that require analysis such as important features, plans, technical skill aptitude of staff members, business size, etc. The second step is, you should perform the product research through and through. Read these Webtrends reviews and look into the other solutions in your shortlist more closely. Such all-encompassing product investigation can make sure you circumvent ill-fitting apps and select the system that includes all the tools you require business requires.

Position of Webtrends in our main categories:

TOP 50

Webtrends is one of the top 50 Conversion Rate Optimization Software products

TOP 500

Webtrends is one of the 500 Marketing Software products

If you are interested in Webtrends it may also be a good idea to investigate other subcategories of Marketing Software gathered in our base of B2B software reviews.

Since each enterprise has specific business needs, it is prudent for them to desist from looking for a one-size-fits-all ideal software system. Needless to say, it would be useless to try to find such a system even among popular software platforms. The clever thing to do would be to jot down the various important elements that need consideration such as required features, budget, skill levels of employees, company size etc. Then, you should do your research thoroughly. Read some Webtrends Marketing Software reviews and look into each of the other systems in your shortlist in detail. Such comprehensive groundwork can make sure you discard ill-fitting applications and choose the solution that presents all the features you need for business success.

How Much Does Webtrends Cost?

Webtrends Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Webtrends’ SMB and enterprise pricing depends on the specific features and services the client requires, and must be requested directly from the company. Contact their team to get your quote.

User Satisfaction

Positive Social Media Mentions 107
Negative Social Media Mentions 1

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Webtrends reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Webtrends. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile

Deployment

  • On Premise

Language Support

  • English

Pricing Model

  • Annual Subscription
  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Webtrends Comparisons

Webtrends user reviews

Works great for digital analytics

Read full review >
Sonia
3/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 29.09.2019 Company Size: More than 100 Employees Industry: Retail

Flexible platform for Enterprise Data Analytics

Read full review >
Josh
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.09.2019 Company Size: More than 100 Employees Industry: Higher Education

Brilliant tool

Read full review >
Fred
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 03.09.2019 Company Size: More than 100 Employees Industry: Government Administration

Great tool for tracking e-commerce reports

Read full review >
Richard
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.10.2018 Company Size: More than 100 Employees Industry: Management Consulting

We love the integration with Marin Software

Read full review >
Kendra
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 10.09.2018 Company Size: More than 100 Employees Industry: Computer Software

What are Webtrends pricing details?

Webtrends Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Webtrends’ SMB and enterprise pricing depends on the specific features and services the client requires, and must be requested directly from the company. Contact their team to get your quote.

What integrations are available for Webtrends?

Webtrends integrates with the following business systems and applications:

  • Yesmail
  • Aprimo
  • Exact Target
  • Lyris
  • Marketo
  • Responsys
  • Hootsuite
  • Kony
  • Eloqua

Webtrends average rating:

Average score
4.5/5 (10 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Misty

PROS: Webtrends has great integration that is highly customizable. Also, there are nice story boards for tracking changes in trends. It can be integrated with Facebook and other social media apps, these integrations provide important insights on how all these apps are being used. We are able to import data directly into excel, the dashboard is always ready and up-to-date because we use automatic update of the source file. The optimize platform is powerful tool and has an ability to generate high ROI running AB/MVT. This optimize service comes with dedicated consultant that will run the whole CRO program for you. You can even use the WYSIWIG tool so you can develop the advantage for business dealing with some sensitive and specific data. Allows you to follow traffic activities and campaign performances with detailed visualization and an ability to take actions when needed. With WebTrends platform you will get 24/7 customer service, unlimited custom reports, options to recall data and AB testing on emails without using javascript integrations.

CONS: Webtrends has great amount of tools and options so it’s not easy to use.

Reviewed 2 years ago

Read full review >

The least favorable review

Sonia

PROS: Webtrends has great content groups and circular selections, you can find all these features under “Navigation & Content”. They help in collecting the data by using specific categories from website and analyzing data from specific pieces of content. This is my personal experience with Webtrends.

CONS: I found that he export reports are difficult to use, they require some plug-ins installation. It would be great if they could make a quick excel pull. The segmentation feature cannot be found in basic product, it would be great if we can see the data with some specific conditions.

Reviewed 5 months ago

Read full review >

More reviews from 10 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Works great for digital analytics

Read full review >
Sonia
3/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 29.09.2019 Company Size: More than 100 Employees Industry: Retail

PROS: Webtrends has great content groups and circular selections, you can find all these features under “Navigation & Content”. They help in collecting the data by using specific categories from website and analyzing data from specific pieces of content. This is my personal experience with Webtrends.

CONS: I found that he export reports are difficult to use, they require some plug-ins installation. It would be great if they could make a quick excel pull. The segmentation feature cannot be found in basic product, it would be great if we can see the data with some specific conditions.

What do you think about this review? Great Poor

Flexible platform for Enterprise Data Analytics

Read full review >
Josh
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.09.2019 Company Size: More than 100 Employees Industry: Higher Education

PROS: With webtrends we are able to track segmentation, scenarios, and drop-off and bounce rate, and to purchase funnel. I love that it integrates with 3rd party analytics data and includes app-stores, Twitter, YouTube, and Facebook.

CONS: To be honest, it doesn’t provide statistical data for analysis and doesn’t not identify multi-visit users. We have to use Streams so we can create proactive Care response team, and to resolve some issues. Also, the product support is only available in Care Plan.

What do you think about this review? Great Poor

Brilliant tool

Read full review >
Fred
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 03.09.2019 Company Size: More than 100 Employees Industry: Government Administration

PROS: There are many things that I love in WebTrends, such as the access on premises and hosted cloud versions. It offers segmentation and customization of tools. I am able to create reports for specific activity. Also it provides great amount of documentation online and an ability to rerun some historical logs so I can find new insights. I use API to export data. They have responsive and knowledgeable customer support team.

CONS: They need to work on their premise version because it can be buggy sometimes. They also need to implement some steep learning courses for newbies. I want to see updates on keywords configuration files. Also, they could repair the Funnel and Scenario reports. In last several years there are no new on-premise version releases.

What do you think about this review? Great Poor

Great tool for tracking e-commerce reports

Read full review >
Richard
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.10.2018 Company Size: More than 100 Employees Industry: Management Consulting

PROS: There are great things within Webtrends, such as support team, implementation consultants, they are more responsive and knowledgeable. They are really helpful when it comes to web analytics and creating solutions. It is easy to work with them.

CONS: The implementation that I have used wasn’t optimal, but I believe this wasn’t Webtrends’ fault but the fault of our team organization, each group had different and separate reporting profile. It wasn’t possible to follow user. But at the end, the Webtrends came up with solutions so we can overcome the issue but with additional cost. They could implement an optimal solution instead allowing the silo-ed approach.

What do you think about this review? Great Poor

We love the integration with Marin Software

Read full review >
Kendra
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 10.09.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: We can integrate WebTrends analytics with Marin Software to manage the paid search campaigns. Great tool and provides all functionalities like Marin Software but through the Webtrends interface. It has great UI and it is easy to use. I am able to customize big rules by using objectives and to set multiple folders for PPC campaigns. I can pull the keywords from an ad group into bidding folder. It’s better to select the architecture by performance in order to get granular bidding strategy.

CONS: I don’t like that the Marin/Webtrends integration is put in a tiny menu at the bottom of the page. It only shows campaigns, keywords and ad groups within data range, but to get everything into Google account you need to search for the hidden button. It cannot be find easily.

What do you think about this review? Great Poor

Amazing web reporting tool

Read full review >
Margaret
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.03.2018 Company Size: More than 100 Employees Industry: Consumer Goods

PROS: WebTrends and its team made everything to meet our needs. The analytics platform works great, especially when it is implemented properly. We use the Visitor Data Mart and Optimize capabilities, but this latest version provides many features that are the best in the web optimization market. I will give a good rate to WebTrends.

CONS: When running the Optimize we know we don’t do too much self-service and the hourly cost is associated with this one. Also, the premises of capabilities are not realized before new version is implemented. I don’t know if this is an issue with other vendors.

What do you think about this review? Great Poor

Great and useful interface

Read full review >
Jerry
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 28.03.2018 Company Size: More than 100 Employees Industry: Health, Wellness and Fitness

PROS: Webtrends offers powerful user friendly interface that is really intuitive and easy to set up. I have watched the Webtrends evolve over the years, but in my opinion the platform is standard. The interface makes sense to me especially when I cannot find something with the platform.

CONS: I think that Webtrends was the leader but it has lost its followers. When this platform was number one in the market it was much easier to connect with others and to get new specific ideas and ways how to do things. I am sure that some people don’t even know about this analytics tool.

What do you think about this review? Great Poor

Webtrends is great for both private and enterprise businesses

Read full review >
Elias
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.02.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: Webtrends provide easy analytics and allows us to go deeper into each piece of data. We are even able to see all correlations and causation for different kinds of metrics and KPIs. It is a platform that meets our expectations. It is great to have some options on Google Analytics, SEO Clarity, and Omniture. Also, I really enjoy the usability without losing more advanced functionalities. It is easy to use and it can be used by almost everyone.

CONS: When I started with this platform the interface was confusing, but it provides great tools after all. Also, it took me some time to learn the graphical data presentation, but on the other hand, the graphical interface is complete, time-saving and easy to set up. I am happy that I finally learned how to use this interesting product.

What do you think about this review? Great Poor

We had detailed visibility on few things with WebTrends

Read full review >
Hollie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 28.01.2018 Company Size: More than 100 Employees Industry: Oil & Energy

PROS: The Webtrends’ team were always responsive, knowledgeable, and always ready to help. They were very perceptive to every feedback and they will do everything to find right solutions to my analytics needs. We had an access to some things that we couldn’t find and see with Google Analytics. We had various contacts who were helpful.

CONS: We constantly had to invest in more and more WebTrends resources so we can be sure that we have the right custom reports for our company. The price was the biggest obstacle, and they required to implement some tracking changes.

What do you think about this review? Great Poor

Webtrends has large amount of options

Read full review >
Misty
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 09.01.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: Webtrends has great integration that is highly customizable. Also, there are nice story boards for tracking changes in trends. It can be integrated with Facebook and other social media apps, these integrations provide important insights on how all these apps are being used. We are able to import data directly into excel, the dashboard is always ready and up-to-date because we use automatic update of the source file. The optimize platform is powerful tool and has an ability to generate high ROI running AB/MVT. This optimize service comes with dedicated consultant that will run the whole CRO program for you. You can even use the WYSIWIG tool so you can develop the advantage for business dealing with some sensitive and specific data. Allows you to follow traffic activities and campaign performances with detailed visualization and an ability to take actions when needed. With WebTrends platform you will get 24/7 customer service, unlimited custom reports, options to recall data and AB testing on emails without using javascript integrations.

CONS: Webtrends has great amount of tools and options so it’s not easy to use.

What do you think about this review? Great Poor
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Reviewed By Louie Andre
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