We love the integration with Marin Software

What are the best aspects of this product?

We can integrate WebTrends analytics with Marin Software to manage the paid search campaigns. Great tool and provides all functionalities like Marin Software but through the Webtrends interface. It has great UI and it is easy to use. I am able to customize big rules by using objectives and to set multiple folders for PPC campaigns. I can pull the keywords from an ad group into bidding folder. It’s better to select the architecture by performance in order to get granular bidding strategy.

What aspects are problematic or could work better?

I don’t like that the Marin/Webtrends integration is put in a tiny menu at the bottom of the page. It only shows campaigns, keywords and ad groups within data range, but to get everything into Google account you need to search for the hidden button. It cannot be find easily.

What specific problems in your company were solved by this product?

WebTrends helps us in solving the automate bid optimization.

Are you a current user of this product?

Yes