Webtrends has large amount of options

What are the best aspects of this product?

Webtrends has great integration that is highly customizable. Also, there are nice story boards for tracking changes in trends. It can be integrated with Facebook and other social media apps, these integrations provide important insights on how all these apps are being used. We are able to import data directly into excel, the dashboard is always ready and up-to-date because we use automatic update of the source file. The optimize platform is powerful tool and has an ability to generate high ROI running AB/MVT. This optimize service comes with dedicated consultant that will run the whole CRO program for you. You can even use the WYSIWIG tool so you can develop the advantage for business dealing with some sensitive and specific data. Allows you to follow traffic activities and campaign performances with detailed visualization and an ability to take actions when needed. With WebTrends platform you will get 24/7 customer service, unlimited custom reports, options to recall data and AB testing on emails without using javascript integrations.

What aspects are problematic or could work better?

Webtrends has great amount of tools and options so it’s not easy to use.

What specific problems in your company were solved by this product?

We are able to track data from various channels, to run CRO program by using AB/MVT campaigns and to follow activities on PPC campaigns in real-time. We were able to achieve significant increase in ROI, in newsletters sign up, user engagement and to improve the AOV and conversion rate as well.

Are you a current user of this product?

Yes