What are the best aspects of this product?
I love WordStream's 20 Minute Workweek and how it simplifies things such as turning the low-handing fruit of weekly PPC management readily apparent and actionable. The guide sails you through the keywords (and negative keywords) you should consider, helps you determine bids that need adjusting, ads remake or create, and more. You can do all that in just 15-20 minutes a week.
What aspects are problematic or could work better?
It's not a useful application if you are already a PPC expert.
What specific problems in your company were solved by this product?
WordStream helps us enhance our PPC campaigns, particularly in bringing down our CPA (cost per aquisition).
Are you a current user of this product?
Yes
What is your role with this product?
How long have you been using this product?
1-3 years
What is your company size?
More than 100 Employees
What is your industry?
Mechanical or Industrial
How many people in your company actively use this product?
most employees
How long is your contract with the vendor?
1 year
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