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WordStream Advisor Review

WordStream Advisor
Our score: 8.4 User satisfaction: 99%

What is WordStream Advisor?

WordStream Advisor is a suite of online marketing and advertising tools that helps businesses cover Keyword Research and Management for PPC and SEO campaigns. Unlike free online marketing services, WordStream offers premium capabilities including integrations with industry leading products like Google AdWords and Google Analytics. Boasting of reliable gathering of “blended” data from multiple sources, WordStream helps businesses perform PPC campaign management and keyword research, as well as execute viable SEO strategies.

Overview of WordStream Advisor Benefits

With WordStream online marketing suite, online advertising is a tad easier than ever. Businesses that use WordStream enjoy the following benefits:

  • Optimize your expenditures on paid search and turn those online leads to loyal, paying customers.
  • Evaluate the performance of your Google AdWords account and get recommendations to achieve better results/
  • Get expert help for your account management operations and search marketing campaigns.

The goal of WordStream Advisor is to make paid search easy. With our toolset you can create, optimize, manage and measure high performing PPC campaigns in just 20 minutes per week.  This do-it-yourself solution empowers small to medium businesses to manage their own accounts effectively and efficiently. It also allows agencies to streamline their approach to account management, giving them additional bandwidth to take on new clients.

Overview of WordStream Advisor Features

Search Marketing Tools
  • Landing Page Tool
  • Google Keyword Tool
  • AdWords Keyword Tool
  • Bing Ads ToolCall
  • Tracking Software
Free Keyword Tools
  • Free Keyword Tool
  • Keyword Generator
  • Keyword Niche Finder
  • Keyword Grouper
Keyword Research
  • Keyword Discovery
  • SEO Basics
  • Keyword Analysis
  • Keyword Research for PPC

What Problems Will WordStream Advisor Solve?

Many companies struggle with paid search because they don’t have sufficient time to dedicate to analyzing, strategizing and implementing changes in their accounts.

PPC Advisor streamlines this process with its 20 Minute Work Week. This tool analyzes your performance and provides a set of suggested actions. Reviewing and implementing these recommendations only takes about 20 minutes a week.

Driving phone calls through paid search is a top priority for over 50% of advertisers, but most have no way of tracking those calls back to the ads that triggered them.

PPC Advisor provides a keyword level call tracking solution that provides detailed information (keyword, match type, call duration, call record, etc.) for each phone call generated by paid search.

Paid search is complex and often overwhelming for those who are not well-versed in the industry. Many advertisers are unfamiliar with best practices, which leads to poor conversion rates and wasted spend.

PPC Advisor’s 20 Minute Week and Smart Tools take the guesswork out of PPC by providing recommendations geared towards cost savings and better results. In addition, clients have access to expansive training resources and the help of the vendor’s dedicated Customer Success Team, comprised of AdWords and BingAds Certified Professionals.

Awards & Quality Certificates

WordStream Advisor Position In Our Categories

Because companies have distinct business requirements, it is only practical they avoid choosing an all-encompassing, ”best” software system. At any rate, it would be hard to try to pinpoint such application even among well-known software products. The clever step to undertake is to narrow down the varied major aspects which require inspection like critical features, pricing, skill capability of the employees, company size, etc. Thereafter, you must do your research thoroughly. Read some of these WordStream Advisor evaluations and look over the other software options in your shortlist more closely. Such detailed research makes sure you circumvent unsuitable apps and buy the one which provides all the function your company requires.

Position of WordStream Advisor in our main categories:

TOP 50

WordStream Advisor is one of the top 50 Landing Page Software products

TOP 200

WordStream Advisor is one of the 200 Sales Software products

If you are considering WordStream Advisor it may also be beneficial to investigate other subcategories of Best Sales Software gathered in our base of B2B software reviews.

It is crucial to realize that almost no software in the Best Sales Software category will be an ideal solution able to fulfill all the needs of different company types, sizes and industries. It may be a good idea to read a few WordStream Advisor Best Sales Software reviews first as some services can dominate exclusively in a very narrow group of applications or be created with a really specific industry in mind. Others might operate with an intention of being easy and intuitive and therefore lack complex functionalities welcomed by more experienced users. You can also come across software that support a large group of users and give you a powerful feature set, but this usually comes at a more expensive cost of such a software. Ensure you're aware of your needs so that you get a service that offers exactly the features you look for.

How Much Does WordStream Advisor Cost?

WordStream Advisor Pricing Plans:

Free Trial

Up to $2,500/month budget

$294/month

$2,500 – $5,000/month budget

$414/month

$5,000 – $10,000/monthh budget

$514/month

$10,000 – $25,000/month budget

$769/month

Over $25,000/month budget

Contact vendor

Wordstream Advisor provides competitive product rates for businesses and organizations looking for a top class PPC software. Users can get standard bundles based on their expenses and duration of their searches and campaigns, They can also contact WordStream for a more custom approach. Each product plans also come with a free trial period.

6-Month Commitment (monthly billing)

  • $294/month for search spend up to $2,500/month
  • $414/month for search spend between $2,500 – $5,000/month
  • $514/month for search spend between $5,000 – $10,000/month
  • $769/month for search spend between $10,000 – $25,000/month
  • Contact Wordstream for search spend over $25,000/month

12-Month Commitment (monthly billing)

  • $264/month for search spend up to $2,500/month
  • $374/month for search spend between $2,500 – $5,000/month
  • $464/month for search spend between $5,000 – $10,000/month
  • $694/month for search spend between $10,000 – $25,000/month
  • Contact Wordstream for search spend over $25,000/month

Annual Pre-Pay (Save 20%)

  • $244/month for search spend up to $2,500/month
  • $334/month for search spend between $2,500 – $5,000/month
  • $414/month for search spend between $5,000 – $10,000/month
  • $619/month for search spend between $10,000 – $25,000/month
  • Contact Wordstream for search spend over $25,000/month

User Satisfaction

Positive Social Media Mentions 101
Negative Social Media Mentions 1

We realize that when you make a decision to buy Sales Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and WordStream Advisor reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with WordStream Advisor. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Web-based

Deployment

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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WordStream Advisor Comparisons

WordStream Advisor user reviews

CPA down by 18%!

Read full review >
Gilberto
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.09.2019 Company Size: 11-50 Employees Industry: Staffing and Recruiting

Great solution that simplifies management of PPC

Read full review >
Dan
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.09.2019 Company Size: 11-50 Employees Industry: Computer Software

This software can help you to launch successful campaigns

Read full review >
Floyd
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.09.2019 Company Size: 11-50 Employees Industry: Internet

The Best Solution For Paid Search Campaigns

Read full review >
Roxanne
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.09.2018 Company Size: More than 100 Employees Industry: E-Learning

Awesome Tool For The Non-PPC Expert

Read full review >
Angie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 14.05.2018 Company Size: More than 100 Employees Industry: Mechanical or Industrial

What are WordStream Advisor pricing details?

WordStream Advisor Pricing Plans:

Free Trial

Up to $2,500/month budget

$294/month

$2,500 – $5,000/month budget

$414/month

$5,000 – $10,000/monthh budget

$514/month

$10,000 – $25,000/month budget

$769/month

Over $25,000/month budget

Contact vendor

Wordstream Advisor provides competitive product rates for businesses and organizations looking for a top class PPC software. Users can get standard bundles based on their expenses and duration of their searches and campaigns, They can also contact WordStream for a more custom approach. Each product plans also come with a free trial period.

6-Month Commitment (monthly billing)

  • $294/month for search spend up to $2,500/month
  • $414/month for search spend between $2,500 – $5,000/month
  • $514/month for search spend between $5,000 – $10,000/month
  • $769/month for search spend between $10,000 – $25,000/month
  • Contact Wordstream for search spend over $25,000/month

12-Month Commitment (monthly billing)

  • $264/month for search spend up to $2,500/month
  • $374/month for search spend between $2,500 – $5,000/month
  • $464/month for search spend between $5,000 – $10,000/month
  • $694/month for search spend between $10,000 – $25,000/month
  • Contact Wordstream for search spend over $25,000/month

Annual Pre-Pay (Save 20%)

  • $244/month for search spend up to $2,500/month
  • $334/month for search spend between $2,500 – $5,000/month
  • $414/month for search spend between $5,000 – $10,000/month
  • $619/month for search spend between $10,000 – $25,000/month
  • Contact Wordstream for search spend over $25,000/month

What integrations are available for WordStream Advisor?

WordStream supports integrations with the following business systems and applications:

  • Google AdWords
  •  BingAds

WordStream Advisor average rating:

Average score
5/5 (18 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Marion

PROS: Managing and setting up your advertising campaigns for Google and Bing is a tad easier with WordStream. Accuracy is highly improved and expenses are significantly reduced. In addition, their customer service were very helpful and just simplified the onboarding process for us, whether we are advanced PPC users or beginners.

CONS: The user interface of a few advanced functionalities are based on flash and could really use some improvement.

Reviewed 2 years ago

Read full review >

The least favorable review

Adrian

PROS: Syncing with Adwords is so easy. I also love the 20-minute work week. WordStream helps me in quickly identifying and diagnosing as well as executing changes across our campaigns. The information I get enables me to make the right changes and implement campaigns in just 2 hours a week.

CONS: Their onboarding materials were not as rich as their Adwords content. the social product doesn't come with training webinars. There is a huge gap in their training materials.

Reviewed 2 years ago

Read full review >

More reviews from 18 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

CPA down by 18%!

Read full review >
Gilberto
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.09.2019 Company Size: 11-50 Employees Industry: Staffing and Recruiting

PROS: WordStream is impartial in that it will give me suggestions other than increase daily budget, which is generally what AdWords does. WordStream allows me to more smart with my accounts smarter and delivers more conversions for the same budget.

CONS: The desktop interface is not as friendlt when viewed using smaller monitors (i.e. netbooks). It's difficult to see the information I need such as metrics and more.

What do you think about this review? Great Poor

Great solution that simplifies management of PPC

Read full review >
Dan
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.09.2019 Company Size: 11-50 Employees Industry: Computer Software

PROS: WordStream offers great set of features and easy to use UI that helps you to simplify the management of all your PPC accounts. If you are not familiar with this kind of products the support service from this product would encourage you to practice and start creating and playing with various campaign set up and targeting options, this is great way for understanding the PPC.

CONS: There are not enough tools for managing display network ads but I believe they already work on this one. We need other 3rd party solution so we can better track the PPC generated calls and to add more value for rolling out Call tracking in UK.

What do you think about this review? Great Poor

This software can help you to launch successful campaigns

Read full review >
Floyd
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.09.2019 Company Size: 11-50 Employees Industry: Internet

PROS: This tool lets you know which areas need improvements and it shows you the opportunities on how to improve your campaigns. You know what needs to be improved, what kind of changes your campaigns need and it allows you to publish your campaigns effortlessly. It keeps you informed and it shows you the areas that need to be addressed with your own accounts.

CONS: The cost is little high for small sized businesses who have hourly billing or for clients who have small budgets.

What do you think about this review? Great Poor

The Best Solution For Paid Search Campaigns

Read full review >
Roxanne
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.09.2018 Company Size: More than 100 Employees Industry: E-Learning

PROS: I love that I have a centralized location where I can manage Google and Bing. I can easily spot differences in the performances of those accounts, and immediately recognize opportunities and wasted spend. With direct access to a Wordstream consultant over the phone, I can say I have a profssional who makes sure our campaigns flousirh and go from strength to strength.

CONS: There are a number of ways that the interface could be enhanced. I don't like that the date ranges are not flexible. I wish I could easily pick a keyword and determine specifically the search phrases that are activated by that term.

What do you think about this review? Great Poor

Awesome Tool For The Non-PPC Expert

Read full review >
Angie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 14.05.2018 Company Size: More than 100 Employees Industry: Mechanical or Industrial

PROS: I love WordStream's 20 Minute Workweek and how it simplifies things such as turning the low-handing fruit of weekly PPC management readily apparent and actionable. The guide sails you through the keywords (and negative keywords) you should consider, helps you determine bids that need adjusting, ads remake or create, and more. You can do all that in just 15-20 minutes a week.

CONS: It's not a useful application if you are already a PPC expert.

What do you think about this review? Great Poor

Great tool for small sized businesses

Read full review >
Carl
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.05.2018 Company Size: 11-50 Employees Industry: Computer Software

PROS: What I like most is the ability to sync with AdWords. It allows me to quickly diagnose and implement important changes through all our paid campaigns. It provides me with information that I need in order to get the campaigns 2 hrs a week.

CONS: Some onboarding materials on social advertising product are not as intuitive as the AdWords materials. You cannot find training webinars for social product while AdWords product offers two webinars on a weekly basis. Of course you can find materials by yourself but this is an issue when it comes to their training portfolio.

What do you think about this review? Great Poor

Powerful and time-saving solutions

Read full review >
Kate
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.04.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: With this tool I can manage multiple accounts within 20min work on a weekly basis. It allows me to pop into each account and to pay attention to the tasks that need improvements or more work. Before purchasing this product I had to spend huge amount of time in order to review and prioritize the accounts and I had very limited time. This tool allows me to stay on the top of all fundamentals and to do advanced improvements when needed. I also like the integration with Bing, I can manage Ad Words and Bing at the same time from WordStream.

CONS: WordStream does the job but at the end is not one of the best customizable software in the market. I have to say that the metrics for making decisions within 20min work weekly do not include Conv. Value and there is no option for changing the columns.

What do you think about this review? Great Poor

Perfect for optmizing current and new PPC campaigns

Read full review >
Nicholas
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 10.04.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: I simply love the PPC 20-Minute Work Week tools as well as the ad group planner in the Workbench, which is awesome if you want to segment your ad groups after getting a cluttered and messy Adwords/Bing Ads account.

CONS: The recommended keywords are sometimes not related or irrelevant. I have to spend time to review them carefully before adding them to any account. The same can be said of the negative keyword tool - it often suggests keywords which may be relevant and blocking them would have a very adverse effect on my campaigns.

What do you think about this review? Great Poor

I have great experience with WordStream

Read full review >
Ollie
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.03.2018 Company Size: More than 100 Employees Industry: Financial Services

PROS: This tool saves you lot of time and it provides you with important insights into the campaigns. You have to spend 20min work week for projects and budgets. I was worried because the support was Boston based and I’m in South Australia but they immediately find a solution and the account manager worked and access his own calendar so he can book the times directly.

CONS: I have found that the keyword suggestions can be little clunky but the main purpose to this tool is to manage your campaign, therefore, I don’t have dislikes about this tool.

What do you think about this review? Great Poor

Great PPC platform with awesome customer support

Read full review >
Marion
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.03.2018 Company Size: More than 100 Employees Industry: Information Technology

PROS: Managing and setting up your advertising campaigns for Google and Bing is a tad easier with WordStream. Accuracy is highly improved and expenses are significantly reduced. In addition, their customer service were very helpful and just simplified the onboarding process for us, whether we are advanced PPC users or beginners.

CONS: The user interface of a few advanced functionalities are based on flash and could really use some improvement.

What do you think about this review? Great Poor

Great PPC optimization platform

Read full review >
Rufus
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.03.2018 Company Size: More than 100 Employees Industry: Printing

PROS: Wordstream encourages me to optimize the PPC by myself. The consultant is great and we managed to reduce our average CPC. Other software we tried before this one didn’t allow us to oversee the situations at the end or to be in control of the process, thankfully this is not case with this product.

CONS: I’m not fan of CPA goal tracking in the software because we have Bing conversion tracking issues and because of this CPA shows up much higher results and this means that the data is inaccurate by KPI but I think this is more Bing’s issue. I’d like to get BING ETAs within the dashboard.

What do you think about this review? Great Poor

A must have for all advertisers!

Read full review >
Meghan
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.03.2018 Company Size: 1-10 Employees Industry: Professional Training

PROS: I love how WordStream makes everything PPC an amazing experience. I had no issues with the sales cycle and everything is done based on reliable information. WordStream is so easy to use and very intuitive. Our support rep is so knowledgeable and amazing too.

CONS: There is nothing I can think that I don't like about WordStream.

What do you think about this review? Great Poor

I tried many other tools before WordStream and finally I have found the one that suits all my needs

Read full review >
Tracy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.02.2018 Company Size: 11-50 Employees Industry: Consumer Services

PROS: I like that its customer support team has helped me a lot, and they are always willing to guide you during the process and to perform trainings for you. They taught me how to manage AdWords and Bing PPC accounts.

CONS: I have spent lot of money on other tools in order to manage AdWords account. Also, WordStream’ team has taught me a lot of things and they showed me lot of ways on how to manage my business campaigns. I’m kidding, there are no dislikes about this software.

What do you think about this review? Great Poor

WordStream is the software I was looking for

Read full review >
Clint
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.02.2018 Company Size: 11-50 Employees Industry: Consumer Services

PROS: Their customer support really helped me get started and educated me so I can really make the best out of their product. They made corrections and now I am in full control over my Adwords and Bing PPC accounts.

CONS: I hate that I haven't discovered WordStream earlier. Back then, I pay good money for other companies to manage my Adwords account. I have to overhaul my business after WordStream showed me my mistakes but it's all worth it.

What do you think about this review? Great Poor

Unleashes paid advertising ROI for small players

Read full review >
Adrian
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 26.01.2018 Company Size: 11-50 Employees Industry: Computer Software

PROS: Syncing with Adwords is so easy. I also love the 20-minute work week. WordStream helps me in quickly identifying and diagnosing as well as executing changes across our campaigns. The information I get enables me to make the right changes and implement campaigns in just 2 hours a week.

CONS: Their onboarding materials were not as rich as their Adwords content. the social product doesn't come with training webinars. There is a huge gap in their training materials.

What do you think about this review? Great Poor

WordStream is one of the best PPC optimization tools

Read full review >
Shane
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.01.2018 Company Size: More than 100 Employees Industry: Building Materials

PROS: WordStream is great tool even for those who do not have tech skills and knowledge, you can add it to your daily workflow. I’m able to streamline the program by reducing CPA rates by 40% and to increase the conversions rate and the number of ads from 9 to 15. I personally like QueryStream feature and 20-min workweek. With 20min workweek feature all you have to do is to log in once a week, but you can always log in as much as you want.

CONS: The Product Listing Ads pull the information into account but you cannot do anything with this information.

What do you think about this review? Great Poor

WordStream is a Time Saver!

Read full review >
Melanie
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.01.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: I am in charge of a large number of small accounts so the 20 minute work week has been a huge help. I can easily check into each account and see which tasks require my attention automatically. I save a lot of time because there is no need for me to review and prioritize tasks. I just simply work on PPC. WordStream ensures that I am on top of everything.

CONS: While it certainly performs as advertised, WordStream isn't exactly customizable. I can't tweak the metrics I used for my decision-making process.

What do you think about this review? Great Poor

Best PPC Platform

Read full review >
Martha
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.12.2017 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: I love how simple WordStream is! I can easily manage the many client PPC accounts that we are currently handling. It definitely saves us time and even our clients are amazed with the reports! With WordStream, scaling our PPC clients to over 30 to 40 clients is very workable and we only need ONE person to manage all those accounts.

CONS: I'd like to see the Facebook Management feature and how it works. It's not there yet but I am quite sure we'll get there.

What do you think about this review? Great Poor
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Reviewed By Jenny Chang
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