Great PPC optimization platform

What are the best aspects of this product?

Wordstream encourages me to optimize the PPC by myself. The consultant is great and we managed to reduce our average CPC. Other software we tried before this one didn’t allow us to oversee the situations at the end or to be in control of the process, thankfully this is not case with this product.

What aspects are problematic or could work better?

I’m not fan of CPA goal tracking in the software because we have Bing conversion tracking issues and because of this CPA shows up much higher results and this means that the data is inaccurate by KPI but I think this is more Bing’s issue. I’d like to get BING ETAs within the dashboard.

What specific problems in your company were solved by this product?

There are lot of benefits we have experienced with Wordstream, like more conversions, lower CPC and simple process of analyzing and cutting out unnecessary keywords, ability to optimize bids for match type and option to get PPC ads that work at high performance for our e-commerce products.

Are you a current user of this product?

Yes