Perfect for optmizing current and new PPC campaigns

What are the best aspects of this product?

I simply love the PPC 20-Minute Work Week tools as well as the ad group planner in the Workbench, which is awesome if you want to segment your ad groups after getting a cluttered and messy Adwords/Bing Ads account.

What aspects are problematic or could work better?

The recommended keywords are sometimes not related or irrelevant. I have to spend time to review them carefully before adding them to any account. The same can be said of the negative keyword tool - it often suggests keywords which may be relevant and blocking them would have a very adverse effect on my campaigns.

What specific problems in your company were solved by this product?

Wordstream enables us to optimize our accounts more efficiently. Our targets are always to increase conversions and significantly reduce cost per conversion. Wordstream is a savior and we now spend less time updating Adwords.

Are you a current user of this product?

Yes