Great at keeping your brand clean

What are the best aspects of this product?

I think this tool will be incredibly useful to any business, no matter how small or big they are. I've been able to use this to monitor our reputation, suppress any incorrect or outdated information, as well as to maintain our listings in online directories. Because we are a sprawling business with several locations all over the country, it can get a little hectic keeping track of all of them. With this tool, I have been able to stay on top of these locations and the information that goes out about them simply by just adding them to the tool. I can easily remove information that is no longer relevant and just as easily maintain the new information.

What aspects are problematic or could work better?

More current versions of this tool have included features like analytics, and to be honest I don't think this is the best move for them. There are already other tools that do this and do this well, and I don't think it does this tool any good. I think they should focus on their initial scope of managing brand data and expand on that instead. I think this is something that is going to be more beneficial to their users.

What specific problems in your company were solved by this product?

This tool has been instrumental in wrangling our many locations and tidying up and centralizing their presence online. With this tool, we've not only claimed all the locations, but we've also even been able to set up conventions for naming as well as to get rid of information that is either old or incorrect.

Are you a current user of this product?

No