Marketing research done the easy way for those on a budget.

What are the best aspects of this product?

I love how the tool can easily be shared to anyone. They even have a mobile version available, which is critical in today's mobile world. The other essential functionality that I appreciate is its multi-lingual option. But that would also mean having someone who knows how to tweak the stuff in other languages.

What aspects are problematic or could work better?

It has its own structure limits. It's not capable of multi-pronged or huge survey instruments. But if you have a clear idea of the survey process, you can easily work on such items. But for those who don't, they'll struggle mightily getting around it.

What specific problems in your company were solved by this product?

It's one tool that I've been using constantly to sniff out the latest trends and "hot spots" today. I use it for tackling things in a deeper manner. It's really that simple to utilize. Executing it is a cinch, which I consider to be essential for use.

Are you a current user of this product?

Yes