AdRack Review

Automated Lead Management For Publishers, Advertisers, Traffic Buyers, And Lead Generators

AdRack allows you to automate and enhance your lead generation, tracking, and distribution efforts through the aid of its complete and powerful lead management system. Whether you’re  an advertiser who wants to gain insights into the performance of traffic you’re purchasing online, publisher who likes to run marketing campaigns that drive higher profits, lead or traffic buyer that needs an assurance that the clicks you’re are buying are worth spending, or a lead generation specialist who has the objective of finding and capturing the right prospects, AdRack’s lead management tool provides the level of automation you need.

Capture And Generate Leads Using Web Forms

The lead management system offers amazing features. For example, it gives you the capability to capture and generate leads using web forms. You can create your own lead generation forms or select from the platform’s ready-made templates. The forms render beautifully on any web browser, device, or screen.

Filter And Distribute  Traffic Intelligently

The system also enables you to apply custom filters so you can get and route the traffic and prospects that fit your own criteria and can boost conversions and profits. You can consider various factors when filtering traffic such as age, gender, marital status, or any demographic data. Traffic and prospects are automatically routed to the traffic buyers you are partnering with based on the criteria you set and filters you applied.

Work With Traffic Sellers And Buyers Regardless Of Channel Or Source

AdRack makes it easy for you to work with different traffic sellers and buyers regardless of the channel or source. You can even set and apply different pricing methods and models depending on the channel a traffic buyer is using. AdRack supports CPA (cost per action), CPC (cost per click), CPM (cost per thousand impressions), and revenue sharing pricing models.

Gain Insights Into Traffic

AdRack enables you to gain insights into traffic and evaluate its performance. You can track the activities and behaviors of prospects and customers based on their location, device, or web browser. This way, you’ll be able to verify if the traffic you’re buying or distributing is performing well when it comes driving more conversions and generating higher profits.

Set Up And Launch Push Campaigns To Streamline Remarketing And Drive Growth

The digital marketing platform allows you to set up and launch push campaigns by which you’ll be able to re-engage with web site visitors that didn’t convert, making the platform a powerful and effective remarketing tool. This feature can also help you increase your click-through and subscription rates, permitting you to expand the number of your active subscribers and loyal customers.

So how does this feature work? This feature lets you add a Javascript code to your own website. Once the code is installed on the website, people who are visiting your website will view a message that prompts them to subscribe. You can then send instant push notifications to those who subscribed.

Segment Your Subscriber Lists Automatically

Launching push campaigns using AdRack is a breeze. The platform automatically generates lists of subscribers that are segmented. Depending on the criteria you set, AdRack can classify and group your subscribers in different ways such as the pages they visited and subscribed from, the dates when they visited your website, their locations, and other attributes. This automatic segmentation feature makes it easy for you to deliver the right push notifications and messages to the right audiences at the right time.

Targeted And Triggered Push Notifications

AdRack enables you to send out push notifications that are targeted and triggered. This means push notifications can be triggered by specific site events and activities. For example, an incident of card abandonment triggers the sending of push notification. Cart abandonment is a situation wherein an online shopper adds products or items to his shopping cart but fails to make any purchase. You can also send out personalized messages to website visitors and subscribers when they meet certain criteria.

Push Notification Scheduling

Sending push notifications requires proper timing. With AdRack, this can be achieved because the platform enables you to schedule push notifications. Therefore, you’ll be able to send push notifications during the times when site visitors and subscribers are most active online.  

Let Your Site Visitors And Subscribers Conveniently Access Notifications From Any Device

AdRack makes it convenient for site visitors and subscribers to access push notifications. They can receive and view push notifications from whatever device they are using, be it a desktop, laptop, or smartphone. Because these push notifications are web-based, they don’t need to install any app.

Data Enrichment Through API Access

The digital marketing platform also offers an API which permits users to enrich the data stored in the platform with data from other systems and applications. This optimizes how they launch targeted and personalized push campaigns, as they are able to collect and consolidate more information about their site visitors and subscribers.