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Upfluence REVIEW

Marketing Software

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What is Upfluence?

Upfluence is an all-in-one, cloud-hosted influencer search and content management solution. It is a comprehensive platform where companies can discover and identify influencers that are fit to promote their brand. The software also offers tools that help run a marketing campaign, and conduct post-project reporting.  

Upfluence will first provide users with a vast database of influencers from Facebook, Twitter, Instagram, YouTube, Pinterest, and top bloggers. This is where one can use keywords or data regarding influencers’ statistics, geolocation, engagement rate, and social-community size to assess possible brand representatives.

The software has features to help execute the influencer campaigns, such as emailing tools and more. Results can also be tracked in real time so that brands can monitor if their chosen influencers are effectively promoting the topics assigned to them.

Overview of Upfluence Benefits

Upfluence boasts of a database that is extensive compared to other similar marketing platforms.  The software’s proprietary algorithm indexes millions of content across a variety of social media platforms.

In spite of the large quantity, users are assured that all the network members are pre-screened using factors such as reach, engagement and identity validation. The database is also updated regularly. This way,  brands can get only legit and quality influencers.

The search functionalities of Upfluence allows users to put in as many keywords as necessary. This narrows down searches using criteria such as location, social platform, topics covered, number of followers and more. Search results then become more accurate, which help brands choose collaborators more easily.

Those who have tried Upfluence attest to the software’s intuitive interface. Statistics are laid out carefully along with the Search toolbar, with results displayed in functional categories. Charts and graphs refresh themselves as users revise a search. All these make the technology easy to navigate and use, thus saving time and effort.  

Upfluence does not stop with simply generating search results. Its network contains detailed information about influencers, all displayed in profile bios. There are tools to compute for an influencer’s real-time followers per platform, influence and relevancy scores, and their most recent social media entry. Engagement rates are also provided. Searches can even be drilled down to each member’s individual posts. Furthermore, all these data can be exported for offline use.  

Upfluence’s marketing management properties allow users to draft and execute a campaign using the same software they got their brand collaborators from. There are features to directly contact a network member, run email promotions, and conduct social media initiatives. Post-project monitoring and reporting tools are also available. All these allow users to rely on just one service to efficiently launch a full-featured influencer campaign.

Overview of Upfluence Features

  • Extensive influencer database
  • Regular network updates and quality control screenings to ensure legitimacy of influencers
  • Advanced search functions
  • Real-time insights on searched influencers and keywords
  • Influencer bios with detailed and up-to-date statistics (location, scope of expertise, influence and relevancy scores, number of followers per platform, engagement rates)
  • Exportable searches
  • Scaleable contacting tools
  • Marketing support from strategists, media planners, industry specialists, and developers
  • Generated engagements
  • Comprehensive tracking technology to assess a campaign’s effectiveness
  • E-reputation monitoring

Upfluence Position In Our Categories

Position of Upfluence in our main categories:


Upfluence is one of the top 500 Marketing Softwareproducts


Upfluence is one of the 500
Marketing Software products

If you are interested in Upfluence it could also be a good idea to analyze other subcategories of Best Marketing Software gathered in our base of SaaS software reviews.Email Marketing Software, Campaign Management Software, Search Marketing Software

Each enterprise has its own characteristics, and may require a specific Marketing Software solution that will be designed for their business size, type of customers and staff and even specific niche they cater to. You should not count on locating an ideal services that is going to be suitable for every company regardless of their history is. It may be a good idea to read a few Upfluence reviews first and even then you should keep in mind what the software is supposed to do for your company and your employees. Do you need a simple and intuitive solution with only essential functions? Will you really make use of the complex functionalities required by experts and big enterprises? Are there any particular features that are especially useful for the industry you work in? If you ask yourself these questions it will be much easier to find a solid software that will fit your budget.

How Much Does Upfluence Cost?

Upfluence Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Upfluence’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.


User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Upfluence reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Upfluence. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Monthly payment
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Cloud Hosted

What Support Does This Vendor Offer?


What are Upfluence pricing details?

Upfluence Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Upfluence’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.


What integrations are available for Upfluence?

No information available.

User reviews

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