Monetate Review

PROS: Monetate allows us to make immediate and important changes to our site. We are able to test new ideas, to identify what works and what doesn’t, so we can choose what ideas to implement and to work on. Its team support service is great to work with, they are very patient and knowledgeable. They always listen to our feedback and suggestion and they constantly work to improve the app to meet their clients’ needs.

CONS: At the beginning the dashboard wasn’t really intuitive, but they are improving it.

PROS: We use Monetate for A/B testing, but we found that it can be used even for targeted content management. We are able to select customers and to provide dynamic triggers based on their actions. This is very beneficial for us. We are able to drop content anywhere or to suppress something without waiting for weeks for our CRM Vendor to work.

CONS: I wish they could make the report in real-time. We really need immediate results when we launch some campaign tests, instead of waiting few weeks to see results.

PROS: When you work with Monetate you will get dedicated account teams that will help you with your business and they will offer you meaningful advice and solutions based on their rich experiences, they are really knowledgeable partners.

CONS: When we started with this app the technology was clearly optimized with media clients, but that issue is resolved.

PROS: Monetate helps you to insert and edit the site content and to schedule the campaigns by inserting the CMS layer on each platform. It provides A/B testing for beginners and for advanced users. You have also the ability to execute A/B split campaigns and to instantly get results so you can make changes immediately. You are able to perform actions at any level starting from HTML and Javascript to CSS. This app offers merchandising and dynamic contents in email, same interface for all 3 targets and all parts of the suit. You will get professional, agile and powerful product.

CONS: The tools are powerful and they really go into depths, but, the ActionBuilder is limited and the user cannot understand the CSS tags.

PROS: With Monetate we are able to focus more on what’s important when it comes to testing optimization. The platform is clear and understandable and easy to set up campaigns performance. We are more confident with the statistical significance based on campaign data. We spend more time to find tests opportunities and less time in collecting and questioning data. I have to say that their customer support team is outstanding.

CONS: I wish if we could be able to create multiple actions at the same time instead of creating each action individually and at the end to combine all actions into campaign builder.

PROS: We use Monetate as a testing tool and I can say that is really user-friendly, trustworthy and powerful. We are able to test the content and its functionality within 2-4 weeks, we don’t need to wait for months to prioritize and build the testing. Its customer service is wonderful, they are very helpful, knowledgeable and they always offer their help, we can even speak with their managers, we get answers and help in the same day. They are very proactive for testing, suggestions and ideas.

CONS: I don’t have nothing to dislike about this app.

PROS: Monetate is great solution for us, because we can create more personalized experiences for our website and for our customers. We are able to set up new experiences effortlessly, the selection for some options is comprehensive. I am really amazed how quickly we can integrate and set up new experiences via Monetate. We were able to see great results after few weeks of using this app, by simply launching campaigns.

CONS: In the beginning we were told that we could integrate Monetate with our CRM, but when we set up everything they had some requirements so we can make the integration possible. We thought that this would be great to work with this app and with our CRM at the same time, but now we are really limited to onsite triggers.

PROS: The UI is intuitive and very helpful for our team to make great influence, after all it provides great amount of applications and 3rd party tools that we managed to integrated with our mobile and desktop sites and e-mail. The Monetate’ team service is extremely responsive and proactive. I can clearly say that this is go-to app because provides everything for out team to get the work done and to check the sites.

CONS: They could improve the merchandising tool, it works well but the predictive analytics needs some improvement.

PROS: Monetate interface is easy to learn, I can easily and quickly set up campaigns. The service team is outstanding, they are very responsive, always ready to help and they always offer wonderful ideas and suggestions.

CONS: When I push campaign I would like to have more control over the name of the event. Also, when I create some specific campaigns-Acrions I like to archive those actions so they cannot be seen easily. They could implement some folder structure for campaigns for better organization.